The Advertising Age Encyclopedia of Advertising PDF Download
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Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Seth Rogen
Publisher: Penguin
ISBN: 0735238006
Category : Biography & Autobiography
Languages : en
Pages : 233
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Book Description
INSTANT #1 BESTSELLER FINALIST for the 2021 National Jewish Book Awards SHORTLISTED for the 2022 Rakuten Kobo Emerging Writer Prize A collection of funny personal essays from one of the writers of Superbad and Pineapple Express and one of the producers of The Disaster Artist, Neighbors, and The Boys. (All of these words have been added to help this book show up in people’s searches using the wonders of algorithmic technology. Thanks for bearing with us!) Hi! I’m Seth! I was asked to describe my book, Yearbook, for the inside flap (which is a gross phrase) and for websites and shit like that, so… here it goes!!! Yearbook is a collection of true stories that I desperately hope are just funny at worst, and life-changingly amazing at best. (I understand that it’s likely the former, which is a fancy “book” way of saying “the first one.”) I talk about my grandparents, doing stand-up comedy as a teenager, bar mitzvahs, and Jewish summer camp, and tell way more stories about doing drugs than my mother would like. I also talk about some of my adventures in Los Angeles, and surely say things about other famous people that will create a wildly awkward conversation for me at a party one day. I hope you enjoy the book should you buy it, and if you don’t enjoy it, I’m sorry. If you ever see me on the street and explain the situation, I’ll do my best to make it up to you.
Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Lynda Lee Kaid
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
This volume is partof a series of anthologies which cover various topics in the study, teaching, and practice of political communication. The purpose of the series is to make available to researchers, teachers, students, and other specialists, findings, analyses, and commentaries which are representative of current scholarship in the rapidly evolving field of political communication. The focus of this volume--political advertising, its history, forms, styles, settings, uses, and effects--seems appropriate because there are few, if any, forms of political communication which are more prevalent, more expensive, more highly developed, and which have been the object of more controversy and less serious scholarship than political advertising, especially the political commercial made for television.
Author: Carol Masciola
Publisher: Simon and Schuster
ISBN: 1440588988
Category : Young Adult Fiction
Languages : en
Pages : 242
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Book Description
* A USA Today Bestseller * Misfit teen Lola Lundy has every right to her anger and her misery. She's failing in school, living in a group home, and social workers keep watching her like hawks, waiting for her to show signs of the horrible mental illness that cost Lola's mother her life. Then, one night, she falls asleep in a storage room in her high school library, where she's seen an old yearbook--from the days when the place was an upscale academy for young scholars instead of a dump. When Lola wakes, it's to a scene that is nothing short of impossible. Lola quickly determines that she's gone back to the past--eighty years in the past, to be exact. The Fall Frolic dance is going full blast in the gym, where Lola meets the brainy and provocative Peter Hemmings, class of '24. His face is familiar, because she's seen his senior portrait in the yearbook. By night's end, Lola thinks she sees hope for her disastrous present: She'll make a new future for herself in the past. But is it real? Or has the major mental illness in Lola's family background finally claimed her? Has she slipped through a crack in time, or into a romantic hallucination she created in her own mind, wishing on the ragged pages of a yearbook from a more graceful time long ago?
Author:
Publisher:
ISBN:
Category : Best books
Languages : en
Pages : 988
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Book Description
Author: University of Missouri
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 44
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Book Description
Author: Homer L. Hall
Publisher: The Rosen Publishing Group, Inc
ISBN: 9781404218314
Category : Language Arts & Disciplines
Languages : en
Pages : 356
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Book Description
Includes a brief history of American journalism and discusses the duties of a journalist, styles of writing, the parts of a newspaper, newspaper and yearbook design, photography, and careers in journalism.
Author: Providence Public Library (R.I.)
Publisher:
ISBN:
Category : Classified catalogs
Languages : en
Pages : 298
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Book Description
![The Black Yearbook [Portraits and Stories] PDF](https://books.google.com/books/content/images/frontcover/N77UEAAAQBAJ?fife=w80-h100)
Author: Adraint Khadafhi Bereal
Publisher: 4 Color Books
ISBN: 1984861409
Category : Social Science
Languages : en
Pages : 225
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Book Description
A gripping exploration of the joys, hardships, and truths of Black students through intimate, honest dialogues and stunning photography, with a foreword by Kiese Laymon, author of Heavy “A radical, reverential, and restorative document of community.”—Rebecca Bengal, author of Strange Hours: Photography, Memory, and the Lives of Artists When photographer Adraint Bereal graduated from the University of Texas, he self-published an impressive volume of portraits, personal statements, and interviews that explored UT's campus culture and offered an intimate look at the lives of Black students matriculating within a majority white space. Bereal's work was inspired by his first photo exhibition at the George Washington Carver Museum in Austin, entitled 1.7, that unearthed the experiences of the 925 Black men that made up just 1.7% of UT's total 52,000 student body. Now Bereal expands the scope of his original project and visits colleges nationwide, from Historically Black Colleges and Universities (HBCUs) to predominantly white institutions to trade schools and more. Rather than dwelling on the monolith of trauma often associated with Black narratives, Bereal is dedicated to using honest dialogue to share stories of true joy and triumph amidst the hardships, prejudices, and internal struggles. Using an exciting and eclectic design approach to accompany the portraits and stories, each individual profile effectively conveys the interviewee's unique voice, tone, and background. The Black Yearbook reframes society's stereotypical perception of higher education by representing and celebrating the wide range of Black experiences on campuses.
Author: Emily West
Publisher: Routledge
ISBN: 1135095566
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.
