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Author: Roman Alexander Wellington
Publisher: Wellington Press, LLC
ISBN: 1636730302
Category : Business & Economics
Languages : en
Pages : 35
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Book Description
The 5-Minute Guide To Content Marketing is for entrepreneurs who want to leverage the power of content marketing for their brands & businesses, and need to know where to start. This guide shows you how to take your content marketing plan from point A to Z as quickly as possible. This book, the 6th in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Why Using Content Marketing Will Benefit Your Business ✔️ Content Marketing Basics ✔️ Identifying Your Target Audience ✔️ 10 Content Types Your Can Use ✔️ How To Develop A Content Marketing Strategy ✔️ How To Create Your Content Blueprint ✔️ How To Generate Tons Of Content Ideas With 3 Simple Techniques ✔️ How To Write Good Copy ✔️ Tips To Increase Engagement ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.
Author: Roman Alexander Wellington
Publisher: Wellington Press, LLC
ISBN: 1636730302
Category : Business & Economics
Languages : en
Pages : 35
Get Book Here
Book Description
The 5-Minute Guide To Content Marketing is for entrepreneurs who want to leverage the power of content marketing for their brands & businesses, and need to know where to start. This guide shows you how to take your content marketing plan from point A to Z as quickly as possible. This book, the 6th in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Why Using Content Marketing Will Benefit Your Business ✔️ Content Marketing Basics ✔️ Identifying Your Target Audience ✔️ 10 Content Types Your Can Use ✔️ How To Develop A Content Marketing Strategy ✔️ How To Create Your Content Blueprint ✔️ How To Generate Tons Of Content Ideas With 3 Simple Techniques ✔️ How To Write Good Copy ✔️ Tips To Increase Engagement ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.
Author: Roman Alexander Wellington
Publisher: Wellington Press, LLC
ISBN: 1636730256
Category : Business & Economics
Languages : en
Pages : 25
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Book Description
The 5-Minute Guide To Turning Your Business Idea Into A Success is for new entrepreneurs who have an idea for what they want to do/create/offer, but are not sure where to start. This guide aims to provide some quick guidance and reference points for these entrepreneurs to get a better idea of where to start, and what steps they should take to move their idea forward. This book, the second in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Ideation ✔️ Finding & Filling A Need ✔️ Turning Your Idea Into A Business ✔️ Validating Your Business ✔️ Creating Your Prototype/Mockup ✔️ Securing Funding ✔️ Introducing Your Product/Service To The World ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. Wellington's 5-Minute Guides For Success Editorial Reviews: "Wellington's 5-Minute Guides For Success Should Be Essential Reading For Every Entrepreneur Just Starting Their Journey" - Think7Figures Magazine "Wellington hit it out of the park with these short guides. If you're just starting out as an entrepreneur, you want these on your reading list." - Silicon Valley Times "New entrepreneurs today can easily get bogged down with too much information, and the "Wellington's 5-Minute Guides For Success" book series is the perfect solution to this issue, as the guides offer simple and clear coverage of the most important fundamentals of any entrepreneurial journey." - Founders Courier "Wellington's 5-Minute Guides For Success" get straight to the point, without any unnecessary "fluff". While Mr. Wellington says these are intended for the "new" entrepreneur, more experienced entrepreneurs may still want to give these a read as well. While they were a great "refresher" on most things, we actually gained several new insights and ideas ourselves (especially from the Branding and Content Marketing guides) that we will be implementing into our own growth strategies." - Entrepreneurs News Journal "For those looking to start a business, it's hard to know where to start. We loved how the "Wellington's 5-Minute Guides For Success" series perfectly breaks down the basics for new entrepreneurs, and do so in simple and easy-to-understand ways." - Ecommerece News Journal ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.
Author: Roman Alexander Wellington
Publisher: Wellington Press, LLC
ISBN: 1636730272
Category : Design
Languages : en
Pages : 25
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Book Description
The 5-Minute Guide To Building An Incredible Brand is for entrepreneurs who want to build a solid brand around their business, but might not know where to start. This guide aims to provide simple and clear guidance on the basics of what branding really is, and how to make sure they are setting up their branding the right way. This book, the fourth in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Why Branding Is So Important ✔️ Defining Your Brand ✔️ Building Your Brand ✔️ Building Brand Credibility ✔️ Promoting Your Brand ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.
Author: Roman Alexander Wellington
Publisher: Wellington Press, LLC
ISBN: 1636730310
Category : Computers
Languages : en
Pages : 26
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Book Description
The 5-Minute Guide To Success On LinkedIn is for entrepreneurs who want to leverage the incredible secret power of LinkedIn for business growth, expert positioning, and lead generation. This guide walks you through why you should be using LinkedIn, and how to use it the right way, to unleash the platform's unique power for your success. This book, the 7th in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ How To Create A Professional Profile ✔️ Showcase Your Work ✔️ Watch Who's Watching Your ✔️ Finding Your Group ✔️ Keeping Your Account Active ✔️ Providing Value & Expertise ✔️ Why Sharing Is Caring ✔️ Sponsoring Your Content ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.
Author: Roman Alexander Wellington
Publisher: Wellington Press, LLC
ISBN: 1636730248
Category : Business & Economics
Languages : en
Pages : 29
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Book Description
The 5-Minute Guide To Developing Your Entrepreneur Mindset is for anyone just starting out on their entrepreneurial journey, and wanting to know how to best cultivate the type of mindset that they will need to succeed. This book, the first in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ What Is An Entrepreneur? ✔️ Developing Your Entrepreneurial Mindset ✔️ Habits You Can Implement To Become a More Successful Entrepreneur ✔️ Why Your Entrepreneurial Mindset Must Never Stop Evolving ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: · Entrepreneurship · Mindset · Leadership · Business Branding & Personal Branding · Content Marketing · and Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.
Author: Rebecca Lieb
Publisher: Que Publishing
ISBN: 0789748371
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Author: Roman Alexander Wellington
Publisher: Wellington Press, LLC
ISBN: 1636730280
Category : Design
Languages : en
Pages : 46
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Book Description
The 5-Minute Guide To Personal Branding is for entrepreneurs who want to establish themselves as a brand or as an Influencer or Thought Leader in their niche. It's also for those who are interested in learning how to leverage the power of personal branding to help bring more awareness to their business brand, but might not know where to start. This book, the fifth in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Understanding Personal Branding ✔️ 3 Ways To Start Your Personal Brand ✔️ How To Increase Credibility For Your Personal Brand ✔️ 4 Common Mistakes Made In Personal Branding ✔️ 7 Awesome Benefits Of Building Your Personal Brand & Becoming An "Influencer" In Your Niche ✔️ Networking With Other Big Brands & Influencers In Your Niche ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.
Author: Roman Alexander Wellington
Publisher: Wellington Press, LLC
ISBN: 1636730264
Category : Business & Economics
Languages : en
Pages : 27
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Book Description
The 5-Minute Guide To Becoming A Leader Worth Following is for those who are ready to step up and lead, and who want to make sure they become a leader that their teams truly want to follow. This guide aims to provide simple (yet sometimes overlooked) methods, beliefs, and thought processes that every aspiring leader should have in their back pocket, especially if this is their first time in a leadership position. This book, the third in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ 4 Beliefs Of A Good Leader ✔️ Stepping Up As A Leader ✔️ Protecting Your Team ✔️ Nurturing Your Team ✔️ Guiding Your Team ✔️ Communicating With Your Team ✔️ Inspiring Your Team ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.
Author: Marcus Sheridan
Publisher: John Wiley & Sons
ISBN: 1119611024
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 0071819916
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
