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Author: Robert L. Hilliard
Publisher: Butterworth-Heinemann
ISBN: 9780240800271
Category : Performing Arts
Languages : en
Pages : 268
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Book Description
Guides the reader through the positons, responsibilities, and challenges found within every television station.
Author: Robert L. Hilliard
Publisher: Butterworth-Heinemann
ISBN: 9780240800271
Category : Performing Arts
Languages : en
Pages : 268
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Book Description
Guides the reader through the positons, responsibilities, and challenges found within every television station.
Author: Ken Basin
Publisher: Routledge
ISBN: 1351254162
Category : Art
Languages : en
Pages : 324
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Book Description
In this book, esteemed television executive and Harvard lecturer Ken Basin offers a comprehensive overview of the business, financial, and legal structure of the U.S. television industry, as well as its dealmaking norms. Written for working or aspiring creative professionals who want to better understand the entertainment industry — as well as for executives, agents, managers, and lawyers looking for a reference guide — The Business of Television presents a readable, in-depth introduction to rights and talent negotiations, intellectual property, backend deals, licensing, streaming platforms, international production, and much more. The book also includes breakdowns after each chapter summarizing deal points and points of negotiation, a glossary, a list of referenced cases, and a wealth of real-world examples to help readers put the material into context.
Author: John Prescott Thomas
Publisher:
ISBN: 9788189218317
Category :
Languages : en
Pages : 135
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Book Description
Author: Ward L. Quaal
Publisher: New York : Hastings House
ISBN: 9780803807648
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Analyzes problems concerning the management aspects of programming, engineering, sales, and personnel.
Author: Peter K. Pringle
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.
Author: Hank Price
Publisher: Beaver's Pond Press
ISBN: 9781643439792
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Legendary Turnaround Guru Hank Price, who has led five major news stations, takes you inside the highly competitive world of local television to find out how an ordinary manager transforms into a bold, dynamic leader. Price shows how to motivate a team into a powerful force, sharing the vision of a #1 station, and then how to turn that station into a dominating brand. His friendly voce and no-nonsense message make this treasure of a book the only one of its kind. A must read for every person working in or Leading Local Television. Book jacket.
Author: Brad Schultz
Publisher: SAGE
ISBN: 9781412906715
Category : Business & Economics
Languages : en
Pages : 238
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Book Description
Brad Schultz follows the process of news production from the creation of story ideas to presentation on air, in television, radio & on the Internet. He also discusses issues facing producers, such as newsroom leadership, resource management & newsroom relationships.
Author: John P. Murray
Publisher:
ISBN:
Category : Aggressiveness
Languages : en
Pages : 564
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Book Description
Author: Walter McDowell
Publisher: Taylor & Francis
ISBN: 1136034730
Category : Language Arts & Disciplines
Languages : en
Pages : 171
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Book Description
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
Author:
Publisher: Springer Science & Business Media
ISBN: 9780412578106
Category : Computers
Languages : en
Pages : 268
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Book Description
This book covers the management of telecommunication networks of all types, including PSTNs, LANs, WANs and data networks. The perspective is broad, making the volume useful as a tutorial introduction and working reference.
