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Marketing Made Simple

Marketing Made Simple PDF Author: Paul Reynolds
Publisher: Routledge
ISBN: 1136432876
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.