Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 20
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Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Use your StoryBrand BrandScript on social media to open the story gap, move your followers up an engagement ladder, and then close the story gap with a call to action. #2 Learn the practical logistics of how to post your content, such as when and where to post, and how many accounts you need on each platform. #3 Your social media marketing should be about your audience, not your brand. Remember: your brand is not your hero, your customer is. #4 To expand your brand on social media, it’s important to expand your reach. Remember that it’s a long-tail game that relies on finding the right niche, the right influencer, and engaging with them over time.
Author: Claire Diaz-Ortiz
Publisher: John Wiley & Sons
ISBN: 1118061934
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Author: Ken Blanchard
Publisher: HarperCollins
ISBN: 0062429280
Category : Business & Economics
Languages : en
Pages : 118
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Book Description
The bestselling co-author of the legendary The One Minute Manager® and a former Twitter executive join forces to create the ultimate guide to creating powerful mentoring relationships While most people agree that having a mentor is a good thing, they don’t know how to find one or use one. And despite widespread approval for the idea of being a mentor, most people don’t think they have the time or skills to do so. Positive mentoring relationships can change the way we lead and help us succeed. In One Minute Mentoring, legendary management guru Ken Blanchard and Claire Diaz-Ortiz, a former Twitter executive and early employee, combine their knowledge to provide a systematic approach to intergenerational mentoring, giving readers great insight into the power and influence of mentoring and encouraging them to pursue their own mentoring relationships. Using his classic parable format, Blanchard explains why developing effective communication and relationships across generations can be a tremendous opportunity for companies and individuals alike. One Minute Mentoring is the go-to source for learning why mentoring is the secret ingredient to professional and personal success.
Author: Michael Brito
Publisher: Pearson Education
ISBN: 0789751615
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Author: Brad Lomenick
Publisher: Thomas Nelson
ISBN: 159555498X
Category : Religion
Languages : en
Pages : 288
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Book Description
"Your legacy, regardless of where you are in your leadership journey, starts now. Leading well now means finishing well later." - Brad Lomenick We need great leaders. More than ever we need authentic, collaborative, inspiring men and women of integrity at the helm of society- and too often our leaders fall short. Some focus on personal success, alienating those they lead. Others shift their principles when it is convenient. There is a better way. You can energize and inspire the people around you. You can equip a team of principled collaborators to answer God's calling. You can be a catalyst leader. In The Catalyst Leader, Brad Lomenick describes the skills and principles that define a true change maker. This book offers eight key essentials by which a leader can influence others and make a difference, laying out the path to the keys for becoming an effective leader. Lomenick shares wisdom, practical knowledge, and stories of success and failure from his own journey of running Catalyst, one of America's most influential leadership movements. And the lives of dozens of leaders around the world- from the creators of famous reality show to pastors, from ranch workers to a Silicon Valley designer. These men and women are living proof that good leadership inspires and innovates, while poor leadership leaves us with hopelessness and regret. Leading can be a difficult road, and many choose to follow. But you can take a better path. Begin your journey to becoming a catalyst leader.
Author: Claire Diaz-Ortiz
Publisher:
ISBN: 9781410470737
Category : BIOGRAPHY & AUTOBIOGRAPHY
Languages : en
Pages : 0
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Book Description
Hope Runs is the emotional story of one American tourist, one Kenyan orphan, and how one day became one year that would change the course of their lives forever. Sammy Ikua Gachagua lost his father to illness, his mother to abandonment, and his home to poverty. By age ten, he was living in a shack with seven other hungry children. He entered an orphanage, seeing it as a miracle. At the end of an around-the-world journey, Claire Díaz-Ortiz decided to climb Mount Kenya before heading home. She entered an orphanage, seeing it as a free place to spend the night before her trek. God had other plans.
Author: Claire Diaz-Ortiz
Publisher:
ISBN: 9781400214969
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Author: Claire Diaz-Ortiz
Publisher:
ISBN: 9780802412942
Category : Self-Help
Languages : en
Pages : 0
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Book Description
When it comes to productivity, hard work is half the battle. The crucial half is planning well. Diaz-Ortiz walks you through every step of setting and achieving smart goals. She helps you brainstorm goals, choose the best ones, and adjust them to make them realistic. Then she helps you strategize how to reach them, day-by-day, year-by-year. You'll be amazed at what you can do in a day, let alone a lifetime.
Author: Nancy Duarte
Publisher: IdeaPress Publishing
ISBN: 9781940858982
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Readers will learn to understand the story behind the data and how to influence the people with a DataStory.
Author: Julian Guthrie
Publisher: Hachette UK
ISBN: 0349420238
Category : Biography & Autobiography
Languages : en
Pages : 319
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Book Description
A Financial Times Summer Book of 2019 'The addictive stories of four incredible women who did things their own way and rewrote the code of a whole industry' Emerald Street Described as 'the book that the world needs right now' (Adam Fisher, author of Valley of Genius), Alpha Girls is perfect for fans of Hidden Figures, Lean In and The Social Network. Silicon Valley has long been at the forefront of innovation, but it is renowned for its archaic sexist culture. Alpha Girls is the unforgettable story how a group of talented women achieved success in a tech world run by 'bro-grammers' through sheer grit and determination. Despite the instrumental role they played in building some of the foremost companies of our time, these women have been written out of history - until now. In Alpha Girls, award-winning writer Julian Guthrie reveals their untold stories. *Magdalena Yesil who arrived in America from Turkey with $43 to her name and would go on to help Marc Benioff build Salesforce. *Mary Jane Elmore - one of the first women in the United States to make partner at a venture capital firm. *Theresia Gouw, who helped land and build companies including Facebook, Trulia, Imperva and ForeScout. *Sonja Hoel, the first woman investing partner at Menlo Ventures who invested in McAfee, Hotmail, Acme Packet and F5 Networks as well as founding an all-women's investment group and a national nonprofit for girls. These women, juggling work and family, shaped the tech landscape we know today while overcoming unequal pay, actual punches, betrayals and the sexist attitudes prevalent in Silicon Valley. Despite the setbacks, they would rise again to rewrite the rules for an industry they love.
