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Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 20
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Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Use your StoryBrand BrandScript on social media to open the story gap, move your followers up an engagement ladder, and then close the story gap with a call to action. #2 Learn the practical logistics of how to post your content, such as when and where to post, and how many accounts you need on each platform. #3 Your social media marketing should be about your audience, not your brand. Remember: your brand is not your hero, your customer is. #4 To expand your brand on social media, it’s important to expand your reach. Remember that it’s a long-tail game that relies on finding the right niche, the right influencer, and engaging with them over time.
Author: Everest Media,
Publisher: Everest Media LLC
ISBN:
Category : Business & Economics
Languages : en
Pages : 20
Get Book Here
Book Description
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Use your StoryBrand BrandScript on social media to open the story gap, move your followers up an engagement ladder, and then close the story gap with a call to action. #2 Learn the practical logistics of how to post your content, such as when and where to post, and how many accounts you need on each platform. #3 Your social media marketing should be about your audience, not your brand. Remember: your brand is not your hero, your customer is. #4 To expand your brand on social media, it’s important to expand your reach. Remember that it’s a long-tail game that relies on finding the right niche, the right influencer, and engaging with them over time.
Author: Claire Diaz-Ortiz
Publisher: John Wiley & Sons
ISBN: 1118061934
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.
Author: Michael Brito
Publisher: Pearson Education
ISBN: 0789751615
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Author: Ken Blanchard
Publisher: HarperCollins
ISBN: 0062429280
Category : Business & Economics
Languages : en
Pages : 118
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Book Description
The bestselling co-author of the legendary The One Minute Manager® and a former Twitter executive join forces to create the ultimate guide to creating powerful mentoring relationships While most people agree that having a mentor is a good thing, they don’t know how to find one or use one. And despite widespread approval for the idea of being a mentor, most people don’t think they have the time or skills to do so. Positive mentoring relationships can change the way we lead and help us succeed. In One Minute Mentoring, legendary management guru Ken Blanchard and Claire Diaz-Ortiz, a former Twitter executive and early employee, combine their knowledge to provide a systematic approach to intergenerational mentoring, giving readers great insight into the power and influence of mentoring and encouraging them to pursue their own mentoring relationships. Using his classic parable format, Blanchard explains why developing effective communication and relationships across generations can be a tremendous opportunity for companies and individuals alike. One Minute Mentoring is the go-to source for learning why mentoring is the secret ingredient to professional and personal success.
Author: Claire Diaz-Ortiz
Publisher:
ISBN: 9781410470737
Category : BIOGRAPHY & AUTOBIOGRAPHY
Languages : en
Pages : 0
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Book Description
Hope Runs is the emotional story of one American tourist, one Kenyan orphan, and how one day became one year that would change the course of their lives forever. Sammy Ikua Gachagua lost his father to illness, his mother to abandonment, and his home to poverty. By age ten, he was living in a shack with seven other hungry children. He entered an orphanage, seeing it as a miracle. At the end of an around-the-world journey, Claire Díaz-Ortiz decided to climb Mount Kenya before heading home. She entered an orphanage, seeing it as a free place to spend the night before her trek. God had other plans.
Author: Claire Diaz-Ortiz
Publisher:
ISBN: 9780802412942
Category : Self-Help
Languages : en
Pages : 0
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Book Description
When it comes to productivity, hard work is half the battle. The crucial half is planning well. Diaz-Ortiz walks you through every step of setting and achieving smart goals. She helps you brainstorm goals, choose the best ones, and adjust them to make them realistic. Then she helps you strategize how to reach them, day-by-day, year-by-year. You'll be amazed at what you can do in a day, let alone a lifetime.
Author: Michael Hyatt
Publisher: Thomas Nelson Inc
ISBN: 159555503X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
Author: Claire Diaz-Ortiz
Publisher:
ISBN: 9781400214969
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels. Thousands of marketing and brand practitioners have adopted the StoryBrand model of marketing messaging and brand-building from the #1 Wall Street Journal bestseller, Building a StoryBrand by Donald Miller. The StoryBrand team gets hundreds of questions during workshops and online seminars about specifically how to apply the StoryBrand model in specific communication channels: social media, web sites, direct mail, etc. Social Media Success for Every Brand tells readers the core principles of Storybranding, then shares roll-up-your-sleeves practical guidance on the SHARE model for building your social StoryBrand: Story How Audience Reach Excellence Social Media Success for Every Brand doesn't require the reader to be familiar with Building a StoryBrand, but provides enough foundation in StoryBrand messaging concepts to prepare the reader for practical success in social media content development and customer engagement to build the organization's brand and revenues.
Author: Claire Diaz-Ortiz
Publisher: Moody Publishers
ISBN: 0802493092
Category : Self-Help
Languages : en
Pages : 119
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Book Description
Little ways to be you at your best, right where you are. From the can-do entrepreneur Claire Diaz-Ortiz, The Better Life is a motivational memoir about little changes that make all the difference. In winsome style, Claire offers vignettes from her life to yours. A top-level Twitter employee, world traveler, author, non-profit founder, and mom, Claire tries to make the most of every moment. In The Better Life, she shares stories and insights about balance, productivity, self-care, and other essentials for rocking it at life every day. Take some advice from Claire: Say yes. Say no. Quit something. Take your mornings seriously. Make your weekends count. Write more. Worry less. Travel. Pray. Pause. Rest. Know your limits. Do Hatchi Patchi. Don’t beat yourself up. Be still. Be thankful. Be you, but your best. Read this book, and start living the better lifeyou’ve been meaning to.
Author: CLAIRE DIAZ-ORTIZ
Publisher:
ISBN: 9786230403347
Category :
Languages : id
Pages : 0
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Book Description
Sinopsis Buku Jika Anda menantikan panduan utama untuk menavigasi media sosial, inilah dia! Claire Diaz-Ortiz, rekan penulis saya di One Minute Mentoring dan salah satu dari seri Fast Company yang berjudul “Top Ten Social Media Mavens”, meringkas pengetahuan akan media sosial selama beberapa dasawarsa ke dalam bagian-bagian yang mudah dimengerti oleh kalangan komunikator digital yang ingin mengembangkan brand mereka. Komentar Claire yang cerdas dan nakal serta pengetahuan praktisnya yang sudah teruji akan membuat Anda tertawa, sementara Anda belajar dari orang terbaik di bidangnya. Entah Anda seorang manajer brand, pakar pemasaran, atau wirausahawan yang optimistik, Social Media Success for Every Brand akan membantu Anda—dan brand Anda—untuk menang.” “Hal yang menakjubkan mengenai media sosial adalah bahwa ia berubah setiap hari. Hal yang menantang tentang media sosial adalah bahwa ia berubah setiap hari. Untungnya, Claire Diaz-Ortiz bersedia terjun ke dalam ketegangan dari dua kebenaran ini dan memperjuangkan cara yang cerdas untuk maju bagi kita semua. Jika Anda adalah seorang pakar di media sosial, bacalah buku ini. Jika Anda adalah seorang yang masih amatir di media sosial, bacalah buku ini. Anda akan senang Anda telah melakukannya.” Sebagian besar pemilik bisnis secara membabi buta menebak strategi media sosial mereka, dan itu menghabiskan waktu dan uang mereka. Berdasarkan buku terlaris Donald Miller Building a Story Brand, Claire Diaz-Ortiz menerapkan tujuh prinsip Kerangka Kerja StoryBoard untuk membantu Anda membangun rencana media sosial yang efektif dan tahan lama untuk merek Anda. Buku Social Media Success for Every Brand mengajarkan pembaca cara menggabungkan Kerangka 7-Bagian StoryBoard ke dalam saluran media sosial mereka untuk meningkatkan keterlibatan dan melihat hasil yang lebih baik. Pembaca akan memahami dengan tepat apa yang perlu mereka lakukan dengan media sosial mereka untuk mendorong pertumbuhan organisasi mereka melalui panduan praktis model SHARE lima poin: STORY HOW AUDIENCE REACH EXCELLENCE Buku Social Media Success for Every Brand tidak mengharuskan pembaca untuk terbiasa dengan Membangun Merek Cerita, tetapi memberikan landasan yang cukup untuk mempersiapkan pembaca untuk sukses praktis dengan konten media sosial mereka. Bersama dengan StoryBoard Framework, model SHARE Claire akan membantu meningkatkan keterlibatan pelanggan dan menumbuhkan kesadaran merek dan pendapatan organisasi.
