Stylebook 2002 and Briefing on Media Law PDF Download
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Author: Associated Press
Publisher:
ISBN: 9780917360213
Category : Journalism
Languages : en
Pages : 448
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Book Description
Author: Associated Press
Publisher:
ISBN: 9780917360213
Category : Journalism
Languages : en
Pages : 448
Get Book Here
Book Description
Author: Norm Goldstein
Publisher: Basic Books
ISBN: 9780738207407
Category : Language Arts & Disciplines
Languages : en
Pages : 404
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Book Description
More people write for the Associated Press than for any newspaper in the world, and more writers --over 1,750,000--have bought The AP Stylebook than any other journalism reference. It provides facts and references for reporters, and defines usage, spelling, and grammar for editors. There are separate sections for journalists specializing in sports and business, and complete guidelines for how to write photo captions, proofread text, file copy over the wire, handle copyrights, and avoid libel. This new edition of the Stylebook has been fully updated with fifty new entries and revisions to more than one hundred others in order to keep pace with world events, common usage, and Associated Press procedures. More than 1.7 million copies sold
Author: Norm Goldstein
Publisher: Basic Books (AZ)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 406
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Book Description
More people write for the Associated Press than for any newspaper in the world, and more writers --over 1,750,000--have bought The AP Stylebook than any other journalism reference. It provides facts and references for reporters, and defines usage, spelling, and grammar for editors. There are separate sections for journalists specializing in sports and business, and complete guidelines for how to write photo captions, proofread text, file copy over the wire, handle copyrights, and avoid libel. This new edition of the Stylebook has been fully updated with fifty new entries and revisions to more than one hundred others in order to keep pace with world events, common usage, and Associated Press procedures. More than 1.7 million copies sold
Author: Jan Wicks, LeBlanc
Publisher: Routledge
ISBN: 1135619581
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
Author: Jo A. Cates
Publisher: Bloomsbury Publishing USA
ISBN: 0313058849
Category : Language Arts & Disciplines
Languages : en
Pages : 310
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Book Description
Journalism: A Guide to the Reference Literature is a critically annotated bibliographic guide to print and electronic sources in print and broadcast journalism. The first edition was published in 1990; the second in 1997. It has been described as one of the critical reference sources in journalism today, and it is a key bibliographic guide to the literature. Choice magazine called it a benchmark publication for which there are no comparable sources. The format is similar to the second edition. What makes this edition significantly different is the separation of Commercial Databases and Internet Resources. Commercial Databases includes standard fee-based resources. The new chapter on Internet sources features Web-based resources not included in the commercial databases chapter as well as portals, other online files, listservs, newsgroups, and Web logs/blogs. All chapters have been revised, and there are significant revisions in Directories, Yearbooks, and Collections; Miscellaneous Sources; Core Periodicals; Societies and Associations; and Research Centers and Archives. The second edition has 789 entries. The third edition contains almost 1,000 entries. James Carey of Columbia University, who provided the foreword for the first two editions, has updated his foreword for this edition.
Author: Joseph M. Zappala
Publisher: Routledge
ISBN: 1135633231
Category : Business & Economics
Languages : en
Pages : 442
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Book Description
Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
Author: Ronald D. Smith
Publisher: Routledge
ISBN: 1136593381
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere---from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fourth edition has been updated to reflect significant developments in the public relations field, including: New chapter on multimedia and social media releases New chapter on websites, blogs, and wikis Expansion of the chapter on direct mail and online appeals Updated examples of actual pieces of public relations writing A companion website including writing exercises, PowerPoint presentations, and relevant links Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.
Author: Brian Carroll
Publisher: Routledge
ISBN: 1135851352
Category : Language Arts & Disciplines
Languages : en
Pages : 434
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Book Description
Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.
Author: Tim Pilgrim
Publisher: Taylor & Francis
ISBN: 131734832X
Category : Language Arts & Disciplines
Languages : en
Pages : 289
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Book Description
Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages. This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are clearly designed for print, this book includes multi-media applications in every chapter.
Author: Dennis L. Wilcox
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.
