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Author: Marcel Saucet
Publisher: Greenwood
ISBN: 9781440838385
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 0
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Book Description
"This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--
Author: Marcel Saucet
Publisher: Greenwood
ISBN: 9781440838385
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 0
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Book Description
"This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"--
Author: Justin Michie
Publisher: Street Smart Internet Market
ISBN: 1424319633
Category : Electronic commerce
Languages : en
Pages : 317
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Book Description
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470900520
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author: Chris Lowry
Publisher: Grand Ozarks Media
ISBN:
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Unleash the full potential of your business with "STEAL THIS BOOK," the ultimate guide to unlocking explosive growth and success. This concise yet powerful playbook is jam-packed with actionable roadmaps, proven tips, and cutting-edge techniques that will transform your business from ordinary to extraordinary. Whether you're a seasoned entrepreneur or just starting, "STEAL THIS BOOK" equips you with the tools and strategies you need to catapult your business to new heights. Discover innovative tactics for customer acquisition, product development, and revenue generation, all distilled into easily digestible chapters designed for immediate implementation. Say goodbye to stagnation and mediocrity, and embrace a bold new era of growth and prosperity. With "STEAL THIS BOOK" in hand, you'll gain access to an arsenal of game-changing insights that will empower you to redefine your business and leave the competition in the dust. Don't miss your chance to steal these invaluable secrets and embark on a thrilling journey to the summit of entrepreneurial achievement.
Author: Robyn Blakeman
Publisher: SAGE
ISBN: 1412997615
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Author: Cameron Marshall
Publisher: Street Cents
ISBN:
Category : Self-Help
Languages : en
Pages : 95
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Book Description
Born and raised in Jacksonville, Florida, I have carved my path as a successful entrepreneur through sheer determination and innovative business strategies. Combining street smarts with academic knowledge, I have developed a unique business acumen that I am eager to share. This book aims to guide aspiring entrepreneurs and hustlers toward financial freedom by providing practical insights and motivational strategies. Whether you seek to elevate your business or gain inspiration, this book is your comprehensive guide to bossing up and achieving success.
Author: United States. Federal Trade Commission
Publisher: DIANE Publishing
ISBN: 1428952977
Category : Children and violence
Languages : en
Pages : 116
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Book Description
Author:
Publisher: BoogarLists
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
Author: Shane Parrish
Publisher: Penguin
ISBN: 0593719972
Category : Business & Economics
Languages : en
Pages : 209
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Book Description
Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Author: Alexander L. Fattal
Publisher: University of Chicago Press
ISBN: 022659064X
Category : Social Science
Languages : en
Pages : 325
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Book Description
Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
