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Author: Zbigniew Brzezinski
Publisher: Basic Books
ISBN: 0465029558
Category : Political Science
Languages : en
Pages : 228
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Book Description
Eminent scholar Zbigniew Brzezinski's New York Times bestselling blueprint for American foreign policy strategy in the twenty-first century The world today faces a crisis of power, caused by the dramatic shift in its center of gravity from the West to the East, by the dynamic political awakening of people worldwide, and by the deterioration of America's performance both domestically and internationally. As a result, America's position as a world superpower is far from secure. In Strategic Vision, former National Security Advisor Zbigniew Brzezinski argues that America can and should be actively engaged in navigating this period of crisis and provides a strategic blueprint for America to revitalize its global status and promote a peaceful twenty-first century. As Brzezinski eloquently shows, without an America that is economically vital, socially appealing, responsibly powerful, and capable of sustaining an intelligent foreign engagement, the geopolitical prospects for the West could become increasingly grave.
Author: Zbigniew Brzezinski
Publisher: Basic Books
ISBN: 0465029558
Category : Political Science
Languages : en
Pages : 228
Get Book Here
Book Description
Eminent scholar Zbigniew Brzezinski's New York Times bestselling blueprint for American foreign policy strategy in the twenty-first century The world today faces a crisis of power, caused by the dramatic shift in its center of gravity from the West to the East, by the dynamic political awakening of people worldwide, and by the deterioration of America's performance both domestically and internationally. As a result, America's position as a world superpower is far from secure. In Strategic Vision, former National Security Advisor Zbigniew Brzezinski argues that America can and should be actively engaged in navigating this period of crisis and provides a strategic blueprint for America to revitalize its global status and promote a peaceful twenty-first century. As Brzezinski eloquently shows, without an America that is economically vital, socially appealing, responsibly powerful, and capable of sustaining an intelligent foreign engagement, the geopolitical prospects for the West could become increasingly grave.
Author: Doris Rothauer
Publisher: Birkhäuser
ISBN: 3035614962
Category : Architecture
Languages : en
Pages : 152
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Book Description
Creative and social entrepreneurs are at the forefront of building a new economy and shaping our future by being highly visionary and following their path persistently. Visions are the driving force for social innovation. But, without a strategy on how to achieve our vision, the vision stays a vision and consequently will have zero impact. Therefore, visions need strategies. Vice versa, strategies need to be based on visions in order to be powerful. Business development without following a visionary strategy leaves the future to chance. In times where complexity and the pace of change is constantly rising this does not work anymore. This book helps to understand the connection between strategy and vision, strategy and creativity. It follows an approach to strategy as a meaningful, playful, experimental and therefore creative way to design a sustainable and impactful future. Included are a selection of effective tools and methods on how to develop a strategic thinking.
Author: Suzanne Bates
Publisher: McGraw Hill Professional
ISBN: 007164184X
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
“An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!” Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There "Motivated leaders are rare, yet everyone seeks to become one. The greatness of this book is that it breaks down the process by giving you the ideas and the tools to motivate and inspire yourself first, and then others second. If you’re in a leadership position or hoping to get to the next level, make the decision to buy this book, study this book, and put it into practice." -Jeffrey Gitomer, author of The Little Red Book of Selling The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose. In this follow-up to her bestselling Speak Like a CEO, Suzanne Bates explains how you can become a powerful force of influence within your organization and position your company for greatness. You'll learn how to translate simple, effective concepts into brilliant execution; get people working together on the highest priorities; and align warring factions to channel energy into the efforts that make your company profitable. Inside, you’ll discover secrets to generate excitement all the way down the line to achieve superior results. Real-world stories of leaders who have transformed their organizations will inspire you to move your own organization to a position of strength. And, you’ll find helpful, easy-to-follow advice on how to communicate ina way that inspires people to act. Motivate Like a CEO teaches you how to: Inspire people to embrace and share your vision Speak with energy and confidence in tough situations Turn challenges into opportunities Get your team engaged, in the loop, and tracking real results Make time in your schedule for sharing your message of motivation throughout your company Even a well-positioned, strategically sound company will fail if its messages and focus are not clear. Successful leaders must be able to move the strategic plan from words on paper into the hearts and minds of the people who make it happen. Motivate Like a CEO can help you significantly improve bottom line results, create a happier, more unified team of people, and allow you to leave a legacy of leadership.
Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 1614488320
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Author: William P. BELGARD
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814413129
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
The true heroes of transformation within organizations are not just CEOs, but managers who create energy, gain alignment, and solidify the will within the company to turn the strategic vision into reality. Shaping the Future provides how-to guidance -- plus examples based on interviews with executives from companies like Boeing, Microsoft, Rockwell-Collins, and Harley-Davidson -- to help businesses create a strong future. Rethinking many classic assumptions about change, Shaping the Future emphasizes the importance of making a single, critical change -- the strategic imperative -- rather than many smaller ones. The book presents a practical and unique Transformational Model, consisting of five key steps necessary to overcome resistance and effect large-scale change within an organization. Demonstrating an exciting new approach to an ever-more critical challenge, Shaping the Future provides thoughtful and tested guidance for true change leaders.
Author: Lisa Shirch
Publisher: Simon and Schuster
ISBN: 1680990454
Category : Law
Languages : en
Pages : 77
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Book Description
So we'd all like a more peaceful world—no wars, no poverty, no more racism, no community disputes, no office tensions, no marital skirmishes. Lisa Schirch sets forth paths to such realities. In fact, she points a way to more than the absence of conflict. She foresees justpeace—a sustainable state of affairs because it is a peace which insists on justice. Schirch singles out four critical actions that must be undertaken if peace is to take root at any level) — 1.) waging conflict nonviolently; 2.) reducing direct violence; 3.) transforming relationships; and 4.) building capacity. From Schirch's 15 years of experience as a peacebuilding consultant in Africa, Asia, and Latin America. A title in The Little Books of Justice and Peacebuilding Series.
Author: Dobri Stojsic
Publisher:
ISBN:
Category :
Languages : en
Pages : 104
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Book Description
There isn't a more powerful engine driving organizations towards excellence and long-range success than an attractive, worthwhile, achievable, and widely shared vision of the future.Every organization needs a purpose for its existence. The vision and mission of an organization focuses people's attention on a common dream, ambition, or outcome. It defines a common purpose to guide behavior. It is the foundation to becoming a purpose-driven organization. Together, a Vision and Mission statement begin to define, articulate, and communicate the purpose and values of an organization to others, including owners, executives, employees, consumers, customers, and other interested and affected people and organizations. In this handbook, for the first time, the authors present the tools and guidance they have developed over 25-years of consulting and working with a wide variety of bluechip clients across a broad range of industries, including financial services, retail, hospitality, technology, sports and entertainment, government and not-for-profits. This no-nonsense book will teach you how to formulate your thinking and to work with your colleagues to develop and refine practical and effective vision and mission statements. It includes background about the Painless Strategic Planning Process, education, exercises, examples, and instructions to help you and your team understand and painlessly develop effective vision and mission statements as the starting point for strategic planning or project management.
Author: Frank Damazio
Publisher: Baker Books
ISBN: 1441223835
Category : Religion
Languages : en
Pages : 234
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Book Description
Vision is both real and definable. Strategic vision combines real and definable factors that, when mixed wisely and effectively, propels a church forward! Strategic Vision provides a clear set of directives and expectations with which an entire church strategy can be framed. The first step in forming a strategic vision is for the leader to develop a personal vision. This personal vision grows into an all-encompassing kingdom vision with every other level of vision between. From the foundation of a vision leader, all other elements of vision flow.
Author: Richard Rumelt
Publisher: Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Author: Francis M. Deng
Publisher: Rowman & Littlefield
ISBN: 9780815798439
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Increasingly marginalized since the end of the Cold War, the continent of Africa is struggling to identify both the root causes and possible solutions to the maladies that continue to plague it. The problems read like a laundry list of misrule in the aftermath of decolonization: rampant political corruption, internecine wars, widespread disease, underdevelopment, and economic collapse. In the early 1990s, a group of statesmen, academics, and civil leaders from all over Africa gathered to put together a comprehensive plan to make the continent become less dependent on the rest of the world and prepare it to compete in the new globalizing economy. Those who gathered to write what would come to be known as the Kampala Document envisioned an organization which would succeed where the Organization for African Unity (OAU) had failed. This new organization, the Conference on Security, Stability, Development and Cooperation in Africa (CSSDCA), will provide a forum for discussion of democratization, security issues, and sustainable development. This new book by noted scholars Francis Deng and I. William Zartman provides a "mid-course" appraisal of the progress of the CSSDCA, as well as charting its future in relation to other regional organizations. With a preface by President Olusegun Obasanjo, this book will undoubtedly become an important tool in understanding Africa's present and future. Francis Deng is a nonresident senior fellow in the Foreign Policy Studies program at the Brookings Institution. His books include Masses in Flight: The Global Crisis of Internal Displacement (Brookings, 1998, with Roberta Cohen), The Forsaken People: Case Studies of the Internally Displaced (Brookings, 1998, co-edited with Roberta Cohen). I. William Zartman is Jacob Blaustein Professor of International Organizations and Conflict Resolution and Director of African Studies at the Paul H. Nitze School of Advanced International Studies.
