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Strategic Sport Communication

Strategic Sport Communication PDF Author: Paul M. Pedersen
Publisher: Human Kinetics
ISBN: 1718221479
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
"Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--