Author: Conrad C. Fink
Publisher: Addison-Wesley Longman
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 488
Book Description
This text provides a detailed look at the necessary foundations for studying newspaper management - where the industry is today and what makes a newspaper's market.
Strategic Newspaper Management
Author: Conrad C. Fink
Publisher: Addison-Wesley Longman
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 488
Book Description
This text provides a detailed look at the necessary foundations for studying newspaper management - where the industry is today and what makes a newspaper's market.
Publisher: Addison-Wesley Longman
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 488
Book Description
This text provides a detailed look at the necessary foundations for studying newspaper management - where the industry is today and what makes a newspaper's market.
Strategic Newspaper Management
Author: Conrad C. Fink
Publisher: SIU Press
ISBN: 9780809313334
Category : Business & Economics
Languages : en
Pages : 420
Book Description
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."
Publisher: SIU Press
ISBN: 9780809313334
Category : Business & Economics
Languages : en
Pages : 420
Book Description
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."
Strategic Management in the Media
Author: Lucy Küng
Publisher: SAGE
ISBN: 0857022989
Category : Language Arts & Disciplines
Languages : en
Pages : 258
Book Description
"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Publisher: SAGE
ISBN: 0857022989
Category : Language Arts & Disciplines
Languages : en
Pages : 258
Book Description
"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Strategic Newspaper Management
Author: Seung-Joo Lee
Publisher:
ISBN:
Category : Korean newspapers
Languages : en
Pages : 48
Book Description
Publisher:
ISBN:
Category : Korean newspapers
Languages : en
Pages : 48
Book Description
Strategic Project Management Made Simple
Author: Terry Schmidt
Publisher: John Wiley & Sons
ISBN: 047044293X
Category : Business & Economics
Languages : en
Pages : 314
Book Description
When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to turn their ideas into coherent and actionable plans. Strategic Project Management Made Simple is the first book to couple a step-by-step process with an interactive thinking tool that takes a strategic approach to designing projects and action initiatives. Strategic Project Management Made Simple builds a solid platform upon four critical questions that are vital for teams to intelligently answer in order to create their own strong, strategic foundation. These questions are: 1. What are we trying to accomplish and why? 2. How will we measure success? 3. What other conditions must exist? 4. How do we get there? This fresh approach begins with clearly understanding the what and why of a project - comprehending the bigger picture goals that are often given only lip service or cursory reviews. The second and third questions clarify success measures and identify the risky assumptions that can later cause pain if not spotted early. The how questions - what are the activities, budgets, and schedules - comes last in our four-question system. By contrast, most project approaches prematurely concentrate on the how without first adequately addressing the three other questions. These four questions guide readers into fleshing out a simple, yet sophisticated, mental workbench called "the Logical Framework" - a Systems Thinking paradigm that lays out one's own project strategy in an easily accessible, interactive 4x4 matrix. The inclusion of memorable features and concepts (four critical questions, LogFrame matrix, If-then thinking, and Implementation Equation) make this book unique.
Publisher: John Wiley & Sons
ISBN: 047044293X
Category : Business & Economics
Languages : en
Pages : 314
Book Description
When Fortune Magazine estimated that 70% of all strategies fail, it also noted that most of these strategies were basically sound, but could not be executed. The central premise of Strategic Project Management Made Simple is that most projects and strategies never get off the ground because of adhoc, haphazard, and obsolete methods used to turn their ideas into coherent and actionable plans. Strategic Project Management Made Simple is the first book to couple a step-by-step process with an interactive thinking tool that takes a strategic approach to designing projects and action initiatives. Strategic Project Management Made Simple builds a solid platform upon four critical questions that are vital for teams to intelligently answer in order to create their own strong, strategic foundation. These questions are: 1. What are we trying to accomplish and why? 2. How will we measure success? 3. What other conditions must exist? 4. How do we get there? This fresh approach begins with clearly understanding the what and why of a project - comprehending the bigger picture goals that are often given only lip service or cursory reviews. The second and third questions clarify success measures and identify the risky assumptions that can later cause pain if not spotted early. The how questions - what are the activities, budgets, and schedules - comes last in our four-question system. By contrast, most project approaches prematurely concentrate on the how without first adequately addressing the three other questions. These four questions guide readers into fleshing out a simple, yet sophisticated, mental workbench called "the Logical Framework" - a Systems Thinking paradigm that lays out one's own project strategy in an easily accessible, interactive 4x4 matrix. The inclusion of memorable features and concepts (four critical questions, LogFrame matrix, If-then thinking, and Implementation Equation) make this book unique.
Strategic Project Portfolio Management
Author: Simon Moore
Publisher: John Wiley & Sons
ISBN: 0470481951
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Lead change through strategic alignment of project and process performance Practical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects. Providing executive-level guidance to build a powerful and efficient process from initial adoption to portfolio alignment, this essential resource contains case studies from small to global multinational organizations, arming you with the insights to ensure your strategic projects are given the resources they need to deliver business impact. This important guide Shows executives how to align their projects and processes with their business strategy for compelling competitive advantage Provides cases from best in class organizations, showing how they were able to achieve results by using processes outlined in the book Reveals how technology is the key to developing new collaborative platforms and innovative work management environments that have not been possible until now Defines a framework for assessing project portfolio management competence within your organization and driving momentum for compelling improvements Explores how to go beyond project portfolio management to a holistic work management system Strategic Project Portfolio Management: Enabling a Productive Organization offers the practical recommendations, guidance, and real world insights you need to immediately begin driving better project management strategy.
Publisher: John Wiley & Sons
ISBN: 0470481951
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Lead change through strategic alignment of project and process performance Practical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects. Providing executive-level guidance to build a powerful and efficient process from initial adoption to portfolio alignment, this essential resource contains case studies from small to global multinational organizations, arming you with the insights to ensure your strategic projects are given the resources they need to deliver business impact. This important guide Shows executives how to align their projects and processes with their business strategy for compelling competitive advantage Provides cases from best in class organizations, showing how they were able to achieve results by using processes outlined in the book Reveals how technology is the key to developing new collaborative platforms and innovative work management environments that have not been possible until now Defines a framework for assessing project portfolio management competence within your organization and driving momentum for compelling improvements Explores how to go beyond project portfolio management to a holistic work management system Strategic Project Portfolio Management: Enabling a Productive Organization offers the practical recommendations, guidance, and real world insights you need to immediately begin driving better project management strategy.
ELLiC 2019
Author: Dodi Mulyadi
Publisher: European Alliance for Innovation
ISBN: 1631901877
Category : Education
Languages : en
Pages : 371
Book Description
We are delighted to introduce the proceedings of the 3rd English Language & Literature International Conference (ELLiC 3). This conference has brought researchers, developers and practitioners around the world who are leveraging and developing the English language education, literature, linguistics, and translation. We strongly believe that this conference provides a good forum for all researchers, developers and practitioners to discuss all scientific aspects that are relevant to Digital Society especially in the above fields. We also expect that the future conference will be as successful and stimulating, as indicated by the contributions presented in this volume
Publisher: European Alliance for Innovation
ISBN: 1631901877
Category : Education
Languages : en
Pages : 371
Book Description
We are delighted to introduce the proceedings of the 3rd English Language & Literature International Conference (ELLiC 3). This conference has brought researchers, developers and practitioners around the world who are leveraging and developing the English language education, literature, linguistics, and translation. We strongly believe that this conference provides a good forum for all researchers, developers and practitioners to discuss all scientific aspects that are relevant to Digital Society especially in the above fields. We also expect that the future conference will be as successful and stimulating, as indicated by the contributions presented in this volume
Corporate/strategic Planning
Author: Dan Haendel
Publisher: Nirali Prakashan
ISBN: 9789380064123
Category :
Languages : en
Pages : 260
Book Description
Publisher: Nirali Prakashan
ISBN: 9789380064123
Category :
Languages : en
Pages : 260
Book Description
PoweR PR: Ethnic Activists Guide to Strategic Communications
Author: Ray Hanania
Publisher: Lulu.com
ISBN: 1329450116
Category : Business & Economics
Languages : en
Pages : 335
Book Description
PoweR PR is a simple to follow blueprint for Ethnic and Minority Activists to help them develop strategic communications plans to overcome the bias in the mainstream news media to advance their narrative. The mainstream news media is biased, especially against "minority minorities." This book helps you write the message and create the products to help promote the message directly to the target audience. It details the 10 Fundamentals of Strategic Communications. PoweR PR is authored by award winning veteran former Chicago City Hall reporter and columnist Ray Hanania, an American Arab. The book is based on Hanania's nearly 40 years of frontline experience in journalism and strategic communications in overcoming biases in the journalism profession. You can get more information and updates at www.UrbanStrategiesGroup.com
Publisher: Lulu.com
ISBN: 1329450116
Category : Business & Economics
Languages : en
Pages : 335
Book Description
PoweR PR is a simple to follow blueprint for Ethnic and Minority Activists to help them develop strategic communications plans to overcome the bias in the mainstream news media to advance their narrative. The mainstream news media is biased, especially against "minority minorities." This book helps you write the message and create the products to help promote the message directly to the target audience. It details the 10 Fundamentals of Strategic Communications. PoweR PR is authored by award winning veteran former Chicago City Hall reporter and columnist Ray Hanania, an American Arab. The book is based on Hanania's nearly 40 years of frontline experience in journalism and strategic communications in overcoming biases in the journalism profession. You can get more information and updates at www.UrbanStrategiesGroup.com
Strategic Management
Author: Michael A. Hitt
Publisher: South Western Educational Publishing
ISBN: 9780324275322
Category : Business & Economics
Languages : en
Pages : 548
Book Description
Strategic Management: Competitiveness and Globalization, Cases, 5e consists of 35 cases representing a myriad of strategy topics and types of firms and industries. The authors have meticulously reviewed hundreds of cases to create this outstanding package.
Publisher: South Western Educational Publishing
ISBN: 9780324275322
Category : Business & Economics
Languages : en
Pages : 548
Book Description
Strategic Management: Competitiveness and Globalization, Cases, 5e consists of 35 cases representing a myriad of strategy topics and types of firms and industries. The authors have meticulously reviewed hundreds of cases to create this outstanding package.