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Business & Economics
2012-05-10 2012-05-10

Strategic Marketing in Tourism Services

Author: Rodoula H. Tsiotsou
Publisher: Emerald Group Publishing
ISBN: 1780520700
Category : Business & Economics
Languages : en
Pages : 418

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Book Description
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.