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Author:
Publisher:
ISBN: 9781949373943
Category :
Languages : en
Pages : 325
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Book Description
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author:
Publisher:
ISBN: 9781949373943
Category :
Languages : en
Pages : 325
Get Book Here
Book Description
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author: Jeffrey H. Dyer
Publisher: John Wiley & Sons
ISBN: 1119411602
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.
Author: Katsuhiko Shimizu
Publisher: Routledge
ISBN: 0415886996
Category : Business & Economics
Languages : en
Pages : 147
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Book Description
This is a study of the analytic tools and processes involved in the formulation and implementation of strategic choices in realistic organizational settings.
Author: John A. Parnell
Publisher: SAGE Publications
ISBN: 1452292787
Category : Business & Economics
Languages : en
Pages : 665
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Book Description
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
Author: Barry Witcher
Publisher: Routledge
ISBN: 0429774036
Category : Business & Economics
Languages : en
Pages : 138
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Book Description
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
Author: Robert E. Stevens
Publisher:
ISBN: 9781950377077
Category : Business planning
Languages : en
Pages :
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Book Description
Author: Robert W. Keidel
Publisher: Routledge
ISBN: 1135838267
Category : Business & Economics
Languages : en
Pages : 245
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Book Description
To excel in today’s exacting world, organizations need to combine strategic planning and strategic thinking. Strategic planning is a formal activity carried out periodically by top managers, but it is vulnerable to change. Strategic thinking is an informal activity that occurs intermittently throughout an organization, but it tends to be non-cumulative. Keidel offers a framework for integrating strategic planning and strategic thinking that leverages the strengths of both. The key to his work is the application of simple geometric forms—especially, 2x2 grids and triangles—that help organizational leaders and strategists structure their thinking and planning. Keidel introduces four strategic categories—persona (organizational identity), performance (what is measured), puzzle (dilemmas that are faced), and pattern (how to compete, grow, & organize). Each category matches a specific geometry of thinking—point, linear, angular, and triangular. The payoff? A novel way to develop strategy, as well as a set of conceptual lenses for "reading" any other organization’s strategy—or any strategic argument. Keidel’s work is illustrated with case studies from his own consulting practice and grounded in the theoretical literature underlying the various geometries of thinking. This book will be a valuable resource for managerial and executive education in strategy, as well as a provocative reading for organizational strategy consultants and thoughtful practitioners.
Author: Lidia Varbanova
Publisher: Routledge
ISBN: 0415530024
Category : Art
Languages : en
Pages : 378
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Book Description
This book looks at the unique characteristics of cultural organizations and shows readers how to tailor a strategic plan to help these organizations meet their objectives. Including examples, cases, questions and suggestions for further reading, this book is designed to accompany classes on strategic planning, cultural management or arts management.
Author: Philippe Lasserre
Publisher: Palgrave MacMillan
ISBN:
Category : Business & Economics
Languages : en
Pages : 518
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Book Description
This second edition embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react.
Author: Peter FitzRoy
Publisher: Routledge
ISBN: 1317534999
Category : Business & Economics
Languages : en
Pages : 653
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Book Description
Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies. Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group. Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.
