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Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Aaron C.T. Smith
Publisher: Springer
ISBN: 3319488546
Category : Business & Economics
Languages : en
Pages : 254
Get Book Here
Book Description
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Author: Monroe Price
Publisher: University of Michigan Press
ISBN: 0472024507
Category : History
Languages : en
Pages : 426
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Book Description
"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover." —Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games. Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood. digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.
Author: Mirin Fader
Publisher: Hachette Books
ISBN: 0306924102
Category : Biography & Autobiography
Languages : en
Pages : 417
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Book Description
The story of Giannis Antetokounmpo’s extraordinary rise from poverty in Athens, Greece, to superstardom in America with the Milwaukee Bucks—becoming one of the most transcendent players in history and an NBA Champion—from award-winning basketball reporter and feature writer at The Ringer Mirin Fader. As the face of the NBA’s new world order, Giannis Antetokounmpo has overcome unfathomable obstacles to become a symbol of hope for people all over the world; the personification of the American Dream. But his backstory remains largely untold. Fader unearths new information about the childhood that shaped “The Greek Freak”—from sleeping side by side with his brothers to selling trinkets on the street with his family to the racism he experienced. Antetokounmpo grew up in an era when Golden Dawn, Greece’s far-right, anti-immigrant party, patrolled his neighborhood, and his status as an illegal immigrant largely prevented him from playing for the country’s top clubs, making his NBA rise all the more improbable. Fader tells a deeply human story of how an unknown, skinny, Black Greek teen, who played in the country’s lowest pro division and was seen as a draft gamble, transformed his body and his game into MVP material. Antetokounmpo’s story has been framed as a feel-good narrative in which everyone has embraced him—watching him grow up, sign a five-year supermax contract extension worth $228 million, and lead the underdog Bucks to the NBA Championship in 2021. Giannis reveals a more nuanced story: how lonely and isolated he felt, adjusting to America and the NBA early in his career; the complexity of grappling with his Black and Greek identities; how he is so hard on himself and his shortcomings—a drive that fuels him every day; and the responsibility he feels to be a nurturing role model for his younger brothers. Fader illustrates a more vulnerable star than most people know, a person who has evolved triumphantly into all of his roles: father, brother, son, teammate, and global icon. **Instant New York Times Bestseller, Los Angeles Times Bestseller, Wall Street Journal Bestseller, USA Today Bestseller, Publishers Weekly Bestseller** **Mirin Fader Selected as the 2021 Sports Media Author of the Year by The Big Lead** **The Sports Librarian’s Best of 2022 – Sports Books**
Author: Ben Ryan Shields
Publisher: McGraw-Hill Education
ISBN: 9780071454094
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
Author: Chris Herren
Publisher: St. Martin's Press
ISBN: 1429924144
Category : Biography & Autobiography
Languages : en
Pages : 286
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Book Description
As seen in ESPN Films’ Unguarded, a “powerful . . . bracing . . . exceptional” true account of the former NBA and overseas pro’s rise and harrowing fall (NPR Books). I was dead for thirty seconds. That’s what the cop in Fall River told me. When the EMTs found me, there was a needle in my arm and a packet of heroin in the front seat. At basketball-crazy Durfee High School in Fall River, Massachusetts, junior guard Chris Herren carried his family’s and the declining city’s dreams on his skinny frame. He was heavily recruited by major universities, chosen as a McDonald’s All-American, featured in a Sports Illustrated cover story, and at just seventeen years old became the central figure in Fall River Dreams, an acclaimed book about the 1994 Durfee team’s quest for the state championship. Leaving Fall River for college, Herren starred on Jerry Tarkanian’s Fresno State Bulldogs team of talented misfits, which included future NBA players as well as future convicted felons. His gritty, tattooed, hip-hop persona drew the ire of rival fans and more national attention: Rolling Stone profiled him, 60 Minutes interviewed him, and the Denver Nuggets drafted him. When the Boston Celtics acquired his contract, he lived the dream of every Massachusetts kid—but off the court Herren was secretly crumbling, as his alcohol and drug use escalated and his life spiraled out of control. Twenty years later, Chris Herren was a husband, a father, and a heroin junkie, who would flirt with death—and ultimately live to tell about it.
Author: Robert P. Schumaker
Publisher: Springer Science & Business Media
ISBN: 1441967303
Category : Computers
Languages : en
Pages : 144
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Book Description
Data mining is the process of extracting hidden patterns from data, and it’s commonly used in business, bioinformatics, counter-terrorism, and, increasingly, in professional sports. First popularized in Michael Lewis’ best-selling Moneyball: The Art of Winning An Unfair Game, it is has become an intrinsic part of all professional sports the world over, from baseball to cricket to soccer. While an industry has developed based on statistical analysis services for any given sport, or even for betting behavior analysis on these sports, no research-level book has considered the subject in any detail until now. Sports Data Mining brings together in one place the state of the art as it concerns an international array of sports: baseball, football, basketball, soccer, greyhound racing are all covered, and the authors (including Hsinchun Chen, one of the most esteemed and well-known experts in data mining in the world) present the latest research, developments, software available, and applications for each sport. They even examine the hidden patterns in gaming and wagering, along with the most common systems for wager analysis.
Author: John Horne
Publisher: Routledge
ISBN: 1135921075
Category : Sports & Recreation
Languages : en
Pages : 296
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Book Description
Bringing a cultural and social dimension to the study of sport, this introductory guide will help students understand the context of sport and the place it has in the lives of individuals as well as in modern British society as a whole. Theoretically rigorous yet accessible, Understanding Sport includes: up-to-date coverage of key socio-cultural issues suggested further reading, to expand students' understanding of the topics introduced end-of-chapter essay topics and questions, to help students consolidate their knowledge extensive referenece lists and a thematic index, to direct sutdents and lecturers toward further research materials.
Author: Matt Mochary
Publisher:
ISBN: 9780578599281
Category : Business & Economics
Languages : en
Pages : 202
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Book Description
Matt Mochary coaches the CEOs of many of the fastest-scaling technology companies in Silicon Valley. With The Great CEO Within, he shares his highly effective leadership and business-operating tools with any CEO or manager in the world. Learn how to efficiently scale your business from startup to corporation by implementing a system of accountability, effective problem-solving, and transparent feedback. Becoming a great CEO requires training. For a founding CEO, there is precious little time to complete that training, especially at the helm of a rapidly growing company. Now you have the guidance you need in one book.
Author: Carl Hiaasen
Publisher: Ember
ISBN: 0375829164
Category : Young Adult Fiction
Languages : en
Pages : 321
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Book Description
This Newbery Honor winner and #1 New York Times bestseller is a beloved modern classic. Hoot features a new kid and his new bully, alligators, some burrowing owls, a renegade eco-avenger, and several extremely poisonous snakes. Everybody loves Mother Paula's pancakes. Everybody, that is, except the colony of cute but endangered owls that live on the building site of the new restaurant. Can the awkward new kid and his feral friend prank the pancake people out of town? Or is the owls' fate cemented in pancake batter? Welcome to Carl Hiaasen's Florida—where the creatures are wild and the people are wilder!
Author: William A. DeGregorio
Publisher: Gramercy Books
ISBN: 9780517183533
Category : History
Languages : en
Pages : 771
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Book Description
Chronicles the rich history of the American presidency, including informative and entertaining biographies of each of the men who have held the office and full coverage of the 1996 election.
