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Author: Teresa Sádaba
Publisher: Springer Nature
ISBN: 3030813215
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Author: Teresa Sádaba
Publisher: Springer Nature
ISBN: 3030813215
Category : Business & Economics
Languages : en
Pages : 336
Get Book Here
Book Description
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Author: Markus A. Höllerer
Publisher: Emerald Group Publishing
ISBN: 1787433323
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Author: Sara Palermo
Publisher: BoD – Books on Demand
ISBN: 1789840511
Category : Science
Languages : en
Pages : 162
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Book Description
What do we mean by "behavioral neuroscience?" This volume aims at providing an overview of behavioral neuroscience and deepening neuronal mechanisms and brain circuits that regulate the fundamental aspects of human behavior, such as cognitive and emotional functions. It is intended to give the reader the most up-to-date vision of how the interaction between biological mechanisms and neurocognitive processes leads to complex and highly organized behaviors.In recent years the strong impulse given to research on behavioral neuroscience has produced a large literature that documents the high level of complexity of the issue, for which it is necessary to provide a reasoned multidimensional analysis able to integrate the expertise of different disciplines.The book offers an excellent synopsis of perspectives, methods, empirical evidences, and international references. Therefore, it represents an extraordinary opportunity to target neuroscientific hot topics and to outline new horizons in the study of the relationship between brain and behavior.
Author: Marianna Sigala
Publisher: Routledge
ISBN: 1317185137
Category : Science
Languages : en
Pages : 341
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Book Description
This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Author: Paolo Bory
Publisher:
ISBN: 9783796545085
Category :
Languages : en
Pages : 176
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Book Description
The history of federalism in the digital age unfurls against a complex backdrop of dreams and expectations, cooperation and conflict, and preservation and change. Throughout this history, a range of individual and institutional actors in pursuit of a common goal are forced to grapple with a constantly shifting balance of resources, technologies, and responsibilities. Contributions deal with topics such as the relationship between and among states, information, and computers; federal dealings with respect to migration and university policy; and the social and political coordination required both locally and nationally by high-performance computing. The editors' introduction reflects on how different forms of autonomy and authority were negotiated to achieve the benefits of digital technologies within social and material spaces.
Author: Gudrun Held
Publisher: BRILL
ISBN: 9004359575
Category : Language Arts & Disciplines
Languages : en
Pages : 329
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Book Description
The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.
Author: Carla Walter
Publisher: Routledge
ISBN: 1317499336
Category : Art
Languages : en
Pages : 590
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Book Description
Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background necessary for understanding the global arts marketplace, it assumes that cultural fine arts come to fruition through entrepreneurial processes, and that cultural fine arts organizations have to be entrepreneurial to thrive. Many cases and examples of successful arts organizations from the Unites States and abroad appear in every chapter. A singular strength of Arts Management is the author's skilful use of in-text tools to facilitate reader interest and engagement. These include learning objectives, chapter summaries, discussion questions and exercises, case studies, and numerous examples and cultural spotlights. Online instructor's materials with PowerPoints are available to adopters.
Author: Klaus Arnold
Publisher: John Wiley & Sons
ISBN: 1119161754
Category : Social Science
Languages : en
Pages : 524
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Book Description
A groundbreaking handbook that takes a cross-national approach to the media history of Europe of the past 100 years The Handbook of European Communication History is a definitive and authoritative handbook that fills a gap in the literature to provide a coherent and chronological history of mass media, public communication and journalism in Europe from 1900 to the late 20th century. With contributions from teams of scholars and members of the European Communication Research and Education Association, the Handbook explores media innovations, major changes and developments in the media systems that affected public communication, as well as societies and culture. The contributors also examine the general trends of communication history and review debates related to media development. To ensure a transnational approach to the topic, the majority of chapters are written not by a single author but by international teams formed around one or more lead authors. The Handbook goes beyond national perspectives and provides a basis for more cross-national treatments of historical developments in the field of mediated communication. Indeed, this important Handbook: Offers fresh insights on the development of media alongside key differences between countries, regions, or media systems over the past century Takes a fresh, cross-national approach to European media history Contains contributions from leading international scholars in this rapidly evolving area of study Explores the major innovations, key developments, differing trends, and the important debates concerning the media in the European setting Written for students and academics of communication and media studies as well as media professionals, The Handbook of European Communication History covers European media from 1900 with the emergence of the popular press to the professionalization of journalists and the first wave of multimedia with the advent of film and radio broadcasting through the rapid growth of the Internet and digital media since the late 20th century.
Author: Leslie Bruder
Publisher: Jones & Bartlett Learning
ISBN: 1284289842
Category : Medical
Languages : en
Pages : 250
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Book Description
Hot Stone Massage: A Three-Dimensional Approach, by Leslie Bruder, is a user-friendly, easy-to-follow manual designed to teach professional massage therapists how to give a safe, effective, and artful hot stone massage. The book covers every aspect of administering a hot stone massage including the many types of stones along with their geological origin, equipment and accessories needed, room set up, benefits and precautions, diseases and conditions to avoid, physiological effects of heat and cold, effective stone temperatures, diagrams for stone placement, creative massage techniques, and a novel system for optimal stone management and flow. The book's centerpiece is a unique three-dimensional approach to hot stone massage, which involves working on both sides of the body at once, removing stones from beneath clients without their involvement, and transitioning seamlessly from one body part to another.
Author: Shane Peacock
Publisher: Tundra Books
ISBN: 0887769284
Category : Young Adult Fiction
Languages : en
Pages : 266
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Book Description
After the harrowing experience of losing his mother while solving a brutal murder in London’s East End, young Sherlock Holmes commits himself to fighting crime … and is soon involved in another case. While visiting his father at the magnificent Crystal Palace, Sherlock stops to watch a remarkable and dangerous trapeze performance high above, framed by the stunning glass ceiling of the legendary building. Suddenly, the troupe’s star is dropping, screaming and flailing, toward the floor. He lands with a sickening thud just a few feet away, and rolls up almost onto the boy’s boots. Unconscious and bleeding profusely, his body is grotesquely twisted. In the mayhem that follows, Sherlock notices something that no one else sees — something is amiss with the trapeze bar! He knows that foul play is afoot. What he doesn’t know is that his discovery will put him on a frightening, twisted trail that leads to an entire gang of notorious criminals. Wrapped in the fascinating world of Victorian entertainment, its dangerous performances, and London’s dark underworld, Death in the Air raises The Boy Sherlock Holmes to a whole new level. Be sure not to miss Eye of the Crow, The Boy Sherlock Holmes, His First Case.
