Author: Dueep Jyot Singh
Publisher: Mendon Cottage Books
ISBN: 1311359826
Category : Health & Fitness
Languages : en
Pages : 61
Book Description
Table of Contents Introduction --Supplies needed --Design Your Label Collecting Your Basic Ingredients --Fuller’s Earth Preparations --Shampoo --Beeswax --Orange Peel Powder --Sandalwood Powder --Rosewater --How to make Rose water --Making Your Own Infused Oil --The Slow Sun Method --Quick Kitchen Method: --Method two --Making Salves And Liniments Simple Perfumed Ointments --Winter Ointment Remedies --Winter Natural Chilblains Remedy Natural Creams --Decoction Clarified Butter As Beauty Cream/Healing Base --Making Clarified Butter in Your Kitchen --Recognizing Pure Clarified Butter Conclusion Author Bio Publisher Introduction The natural beauty health product business is a billion-dollar industry, of which the demand is growing monumentally day by day. That is because more and more people are looking towards natural and organic solutions of the ever youthful look or getting rid of skin diseases, wrinkles, pimples, or just looking squeaky clean and fresh. The instinctive nature of human beings to hold on to their youth, and the smooth attractive skin of that time is one of the reasons why so many people are looking for alternatives, which supposedly give them a fresh lease on looking young and looking attractive. That is the reason why you see so many brands in the market today, marketing products with supposedly exotic ingredients or secret ingredients. This is the oldest marketing stunt and wheeze, which has been practiced down the ages and it is going to continue in the year 5000. If you stood on a market street corner in ancient Egypt, there would be some pattering show man, talking all about a magic cream, which he had learned from his Gypsy ancestors who were wise good witches. They used a secret ingredient, which were the rays of the moon, collected on a full moon’s night, with a golden spoon. And as the full moon on that special night was in her full bloom of youth and beauty, so would everyone who would pay 10 obols would get the secret of the gods. Also, he would give anyone a powerful magical elixir, which would keep him looking young and attractive for as long as he wished. Today those same showmen on the billboards talk about the same magical mysterious elixirs, lotions, and potions which have the secret ingredient of that X factor, found only by dedicated researchers in the labs and because of their truly altruistic motives and natures, they are going to give you 10 g of this precious rare cream at a bargain basement price of $149.99, when they were selling it yesterday globally at $259.99. And you buy it. And because you think that it is so expensive it is going to do something to you, you ought to suggest yourself into thinking that you are looking much youthful and younger. Let me tell you that even if you applied ordinary olive oil and milk cream upon your face, scrubbed it, and cleansed it, your skin would feel softer, look younger, and more youthful looking. That is because you had moisturized it and got rid of the extra layer of dirt, grime, and dead cells.
Starting Up Your Own Home Beauty Product Business
Author: Dueep Jyot Singh
Publisher: Mendon Cottage Books
ISBN: 1311359826
Category : Health & Fitness
Languages : en
Pages : 61
Book Description
Table of Contents Introduction --Supplies needed --Design Your Label Collecting Your Basic Ingredients --Fuller’s Earth Preparations --Shampoo --Beeswax --Orange Peel Powder --Sandalwood Powder --Rosewater --How to make Rose water --Making Your Own Infused Oil --The Slow Sun Method --Quick Kitchen Method: --Method two --Making Salves And Liniments Simple Perfumed Ointments --Winter Ointment Remedies --Winter Natural Chilblains Remedy Natural Creams --Decoction Clarified Butter As Beauty Cream/Healing Base --Making Clarified Butter in Your Kitchen --Recognizing Pure Clarified Butter Conclusion Author Bio Publisher Introduction The natural beauty health product business is a billion-dollar industry, of which the demand is growing monumentally day by day. That is because more and more people are looking towards natural and organic solutions of the ever youthful look or getting rid of skin diseases, wrinkles, pimples, or just looking squeaky clean and fresh. The instinctive nature of human beings to hold on to their youth, and the smooth attractive skin of that time is one of the reasons why so many people are looking for alternatives, which supposedly give them a fresh lease on looking young and looking attractive. That is the reason why you see so many brands in the market today, marketing products with supposedly exotic ingredients or secret ingredients. This is the oldest marketing stunt and wheeze, which has been practiced down the ages and it is going to continue in the year 5000. If you stood on a market street corner in ancient Egypt, there would be some pattering show man, talking all about a magic cream, which he had learned from his Gypsy ancestors who were wise good witches. They used a secret ingredient, which were the rays of the moon, collected on a full moon’s night, with a golden spoon. And as the full moon on that special night was in her full bloom of youth and beauty, so would everyone who would pay 10 obols would get the secret of the gods. Also, he would give anyone a powerful magical elixir, which would keep him looking young and attractive for as long as he wished. Today those same showmen on the billboards talk about the same magical mysterious elixirs, lotions, and potions which have the secret ingredient of that X factor, found only by dedicated researchers in the labs and because of their truly altruistic motives and natures, they are going to give you 10 g of this precious rare cream at a bargain basement price of $149.99, when they were selling it yesterday globally at $259.99. And you buy it. And because you think that it is so expensive it is going to do something to you, you ought to suggest yourself into thinking that you are looking much youthful and younger. Let me tell you that even if you applied ordinary olive oil and milk cream upon your face, scrubbed it, and cleansed it, your skin would feel softer, look younger, and more youthful looking. That is because you had moisturized it and got rid of the extra layer of dirt, grime, and dead cells.
Publisher: Mendon Cottage Books
ISBN: 1311359826
Category : Health & Fitness
Languages : en
Pages : 61
Book Description
Table of Contents Introduction --Supplies needed --Design Your Label Collecting Your Basic Ingredients --Fuller’s Earth Preparations --Shampoo --Beeswax --Orange Peel Powder --Sandalwood Powder --Rosewater --How to make Rose water --Making Your Own Infused Oil --The Slow Sun Method --Quick Kitchen Method: --Method two --Making Salves And Liniments Simple Perfumed Ointments --Winter Ointment Remedies --Winter Natural Chilblains Remedy Natural Creams --Decoction Clarified Butter As Beauty Cream/Healing Base --Making Clarified Butter in Your Kitchen --Recognizing Pure Clarified Butter Conclusion Author Bio Publisher Introduction The natural beauty health product business is a billion-dollar industry, of which the demand is growing monumentally day by day. That is because more and more people are looking towards natural and organic solutions of the ever youthful look or getting rid of skin diseases, wrinkles, pimples, or just looking squeaky clean and fresh. The instinctive nature of human beings to hold on to their youth, and the smooth attractive skin of that time is one of the reasons why so many people are looking for alternatives, which supposedly give them a fresh lease on looking young and looking attractive. That is the reason why you see so many brands in the market today, marketing products with supposedly exotic ingredients or secret ingredients. This is the oldest marketing stunt and wheeze, which has been practiced down the ages and it is going to continue in the year 5000. If you stood on a market street corner in ancient Egypt, there would be some pattering show man, talking all about a magic cream, which he had learned from his Gypsy ancestors who were wise good witches. They used a secret ingredient, which were the rays of the moon, collected on a full moon’s night, with a golden spoon. And as the full moon on that special night was in her full bloom of youth and beauty, so would everyone who would pay 10 obols would get the secret of the gods. Also, he would give anyone a powerful magical elixir, which would keep him looking young and attractive for as long as he wished. Today those same showmen on the billboards talk about the same magical mysterious elixirs, lotions, and potions which have the secret ingredient of that X factor, found only by dedicated researchers in the labs and because of their truly altruistic motives and natures, they are going to give you 10 g of this precious rare cream at a bargain basement price of $149.99, when they were selling it yesterday globally at $259.99. And you buy it. And because you think that it is so expensive it is going to do something to you, you ought to suggest yourself into thinking that you are looking much youthful and younger. Let me tell you that even if you applied ordinary olive oil and milk cream upon your face, scrubbed it, and cleansed it, your skin would feel softer, look younger, and more youthful looking. That is because you had moisturized it and got rid of the extra layer of dirt, grime, and dead cells.
Make It Up
Author: Marie Rayma
Publisher: Running Press Adult
ISBN: 0762461179
Category : Health & Fitness
Languages : en
Pages : 193
Book Description
Ever think of making your own beauty products -- handmade, high performance, healthy alternatives to just about every chemical laden product you currently put on your face and body? It's easier than you think! In Make It Up author Marie Rayma shares the recipes she has developed through years of trial, error, and testing to come up with the very best. This is real makeup and skincare: bright lipsticks, quality mineral powders, long-wearing eyeliners, and masks and cleansers that yield results. Rayma walks you through natural ingredients available online or at health food stores. These awesome oils, butters, clays, and minerals will replace the petroleum products, artificial colors, and lab-created mystery fragrances that have untold effects on our bodies. Products can be tailored for individual needs -- from swapping out ingredients not suitable for sensitive skin to whipping up the perfect colors suited for any complexion. With easy-to-follow instruction, Make It Up provides more than 40 essential cosmetics and skin care projects so you can make just what you want, when you need it.
Publisher: Running Press Adult
ISBN: 0762461179
Category : Health & Fitness
Languages : en
Pages : 193
Book Description
Ever think of making your own beauty products -- handmade, high performance, healthy alternatives to just about every chemical laden product you currently put on your face and body? It's easier than you think! In Make It Up author Marie Rayma shares the recipes she has developed through years of trial, error, and testing to come up with the very best. This is real makeup and skincare: bright lipsticks, quality mineral powders, long-wearing eyeliners, and masks and cleansers that yield results. Rayma walks you through natural ingredients available online or at health food stores. These awesome oils, butters, clays, and minerals will replace the petroleum products, artificial colors, and lab-created mystery fragrances that have untold effects on our bodies. Products can be tailored for individual needs -- from swapping out ingredients not suitable for sensitive skin to whipping up the perfect colors suited for any complexion. With easy-to-follow instruction, Make It Up provides more than 40 essential cosmetics and skin care projects so you can make just what you want, when you need it.
Start Your Own Business
Author: The Staff of Entrepreneur Media
Publisher: Entrepreneur Press
ISBN: 161308448X
Category : Business & Economics
Languages : en
Pages : 527
Book Description
Be Your Own Boss Whether you're looking to earn extra money or are ready to grow your side hustle, Start Your Own Business is the first step toward entrepreneurship. With more than 40 years of experience and advice shared on Entrepreneur.com and in Entrepreneur magazine, the team at Entrepreneur Media is uniquely qualified to guide a new generation of bold individuals like you looking to make it happen on their own terms. Coached by business experts, practicing business owners, and thriving entrepreneurs, Start Your Own Business uncovers what you need to know before taking the plunge, securing finances, launching your venture, and growing your business from startup to household name. Learn how to: Avoid analysis aralysis when launching a business Define and research your ideal audience Test ideas in the real world before going to market Pitch and win funding from venture capitalists, apply for loans, and manage cash advances Evaluate if a co-working space is the right move for you Run successful Facebook and Google ads as part of your marketing campaign Use micro-influencers to successfully promote your brand on social media
Publisher: Entrepreneur Press
ISBN: 161308448X
Category : Business & Economics
Languages : en
Pages : 527
Book Description
Be Your Own Boss Whether you're looking to earn extra money or are ready to grow your side hustle, Start Your Own Business is the first step toward entrepreneurship. With more than 40 years of experience and advice shared on Entrepreneur.com and in Entrepreneur magazine, the team at Entrepreneur Media is uniquely qualified to guide a new generation of bold individuals like you looking to make it happen on their own terms. Coached by business experts, practicing business owners, and thriving entrepreneurs, Start Your Own Business uncovers what you need to know before taking the plunge, securing finances, launching your venture, and growing your business from startup to household name. Learn how to: Avoid analysis aralysis when launching a business Define and research your ideal audience Test ideas in the real world before going to market Pitch and win funding from venture capitalists, apply for loans, and manage cash advances Evaluate if a co-working space is the right move for you Run successful Facebook and Google ads as part of your marketing campaign Use micro-influencers to successfully promote your brand on social media
Start Your Own Hair Salon and Day Spa
Author: Eileen Figure Sandlin
Publisher: Entrepreneur Press
ISBN: 1613082819
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today’s hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.
Publisher: Entrepreneur Press
ISBN: 1613082819
Category : Business & Economics
Languages : en
Pages : 242
Book Description
Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today’s hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.
How to Start Your Own Business
Author: DK
Publisher: Penguin
ISBN: 0744042976
Category : Business & Economics
Languages : en
Pages : 224
Book Description
This is your foolproof guide on how to make your start-up stand out from the crowd! Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business. Are you looking to start a business? You’ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true. The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever! This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It’s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management. This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business. - Easy-to-understand graphics. - No-nonsense advice and jargon-free language. - Insightful and inspiring quotes from the most successful minds in business. This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone. Complete the Series: This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.
Publisher: Penguin
ISBN: 0744042976
Category : Business & Economics
Languages : en
Pages : 224
Book Description
This is your foolproof guide on how to make your start-up stand out from the crowd! Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business. Are you looking to start a business? You’ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true. The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever! This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It’s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management. This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business. - Easy-to-understand graphics. - No-nonsense advice and jargon-free language. - Insightful and inspiring quotes from the most successful minds in business. This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone. Complete the Series: This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.
101 Internet Businesses You Can Start from Home
Author: Susan Sweeney
Publisher: Maximum Press
ISBN: 1931644799
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.
Publisher: Maximum Press
ISBN: 1931644799
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Describes 101 popular home-based businesses, exploring the planning, set-up, management, and technical requirements of each and offering advice on designing effective Web sites and optimizing Web marketing opportunities.
UNSCRIPTED
Author: MJ DeMarco
Publisher: Viperion Publishing Corp
ISBN: 0984358188
Category : Business & Economics
Languages : en
Pages : 661
Book Description
What if Life Wasn't About 50 Years of Wage-Slavery, Paying Bills and then Dying? Tired of sleepwalking through a mediocre life bribed by mindless video-gaming, redemptive weekends, and a scant paycheck from a soul-suffocating job? Welcome to the SCRIPTED club— where membership is neither perceived or consented. The fact is, ever since you’ve been old enough to sit obediently in a classroom, you have been culturally engineered for servitude, unwittingly enslaved into a Machiavellian system where illusionary rules go unchallenged, sanctified traditions go unquestioned, and lifelong dreams go unfulfilled. As a result, your life is hijacked and marginalised into debt, despair, and dependence. Life's death sentence becomes the daily curse of the trivial and mundane. Fun fades. Dreams die. Don't let life's consolation prize become a car and a weekend. Recapture what is yours and make a revolutionary repossession of life-and-liberty through the pursuit of entrepreneurship. A paradigm shift isn't needed—the damn paradigm needs to be thrown-out altogether. The truth is, if you blindly follow conventional wisdom pushed by conventional people living conventional lives, can you expect to be anything but conventional? Rewrite life’s script: ditch the job, give Wall Street the bird, and escape the insanity of trading your life away for a paycheck and an elderly promise called retirement. UNSCRIPT today and start leading life— instead of life leading you.
Publisher: Viperion Publishing Corp
ISBN: 0984358188
Category : Business & Economics
Languages : en
Pages : 661
Book Description
What if Life Wasn't About 50 Years of Wage-Slavery, Paying Bills and then Dying? Tired of sleepwalking through a mediocre life bribed by mindless video-gaming, redemptive weekends, and a scant paycheck from a soul-suffocating job? Welcome to the SCRIPTED club— where membership is neither perceived or consented. The fact is, ever since you’ve been old enough to sit obediently in a classroom, you have been culturally engineered for servitude, unwittingly enslaved into a Machiavellian system where illusionary rules go unchallenged, sanctified traditions go unquestioned, and lifelong dreams go unfulfilled. As a result, your life is hijacked and marginalised into debt, despair, and dependence. Life's death sentence becomes the daily curse of the trivial and mundane. Fun fades. Dreams die. Don't let life's consolation prize become a car and a weekend. Recapture what is yours and make a revolutionary repossession of life-and-liberty through the pursuit of entrepreneurship. A paradigm shift isn't needed—the damn paradigm needs to be thrown-out altogether. The truth is, if you blindly follow conventional wisdom pushed by conventional people living conventional lives, can you expect to be anything but conventional? Rewrite life’s script: ditch the job, give Wall Street the bird, and escape the insanity of trading your life away for a paycheck and an elderly promise called retirement. UNSCRIPT today and start leading life— instead of life leading you.
Start a Business for £99
Author: Emma Jones
Publisher: Pearson UK
ISBN: 129206580X
Category : Business & Economics
Languages : en
Pages : 150
Book Description
Start your own business, be your own boss and still get change from £100. This friendly, step-by-step guide will show you how you can live your small business dreams. Covering everything you need to know about making your idea a reality you'll finally be able to stop dreaming, and start doing - and all for less than £100. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Publisher: Pearson UK
ISBN: 129206580X
Category : Business & Economics
Languages : en
Pages : 150
Book Description
Start your own business, be your own boss and still get change from £100. This friendly, step-by-step guide will show you how you can live your small business dreams. Covering everything you need to know about making your idea a reality you'll finally be able to stop dreaming, and start doing - and all for less than £100. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Start and Run a Successful Beauty Salon
Author: Bijan Yousef-Zadeh
Publisher: How To Books
ISBN: 1848033745
Category : Business & Economics
Languages : en
Pages : 241
Book Description
This book is a step-by-step guide to starting and running a successful beauty salon. It is aimed at the budding entrepreneur; a qualified beautician working for someone else who now wants to go it alone; or someone who is looking to change direction in their career. It draws on the experience of two people who have spent the last 25 years on the high street and in the field of beauty therapy. The beauty industry is growing rapidly. The face and skincare industry is already a multi billion pound industry. The desire to look good and younger has never been stronger. Men are increasingly joining in, with actors and footballers now promoting skincare ranges. In this book you will find everything you need to know, from starting up to managing your own profitable salon. It includes: - Training and gaining experience - Deciding what type of salon you want to run, and finding the right location - Planning the layout and decor - Buying equipment & products - What treatments to offer and what clientele to target - Managing staff and understanding employment legislation - Dealing with finance and accounts - Marketing and advertising your salon Contents: Acknowledgements; Preface; 1. Starting out in the beauty industry; 2. The Salon; 3. Salon management; 4. Qualificaitons, training and skills; 5. Staff and employment; 6. Clients and treatments; 7. Selecting products, equipment and furniture; 8. Business management; 9. Finance, money and accounts; 10. Marketing, advertising and promotion; 11. Formula for success; Index.
Publisher: How To Books
ISBN: 1848033745
Category : Business & Economics
Languages : en
Pages : 241
Book Description
This book is a step-by-step guide to starting and running a successful beauty salon. It is aimed at the budding entrepreneur; a qualified beautician working for someone else who now wants to go it alone; or someone who is looking to change direction in their career. It draws on the experience of two people who have spent the last 25 years on the high street and in the field of beauty therapy. The beauty industry is growing rapidly. The face and skincare industry is already a multi billion pound industry. The desire to look good and younger has never been stronger. Men are increasingly joining in, with actors and footballers now promoting skincare ranges. In this book you will find everything you need to know, from starting up to managing your own profitable salon. It includes: - Training and gaining experience - Deciding what type of salon you want to run, and finding the right location - Planning the layout and decor - Buying equipment & products - What treatments to offer and what clientele to target - Managing staff and understanding employment legislation - Dealing with finance and accounts - Marketing and advertising your salon Contents: Acknowledgements; Preface; 1. Starting out in the beauty industry; 2. The Salon; 3. Salon management; 4. Qualificaitons, training and skills; 5. Staff and employment; 6. Clients and treatments; 7. Selecting products, equipment and furniture; 8. Business management; 9. Finance, money and accounts; 10. Marketing, advertising and promotion; 11. Formula for success; Index.
The Small Business Start-up Workbook
Author: Anita Roddick
Publisher: How To Books
ISBN: 1848034784
Category : Business & Economics
Languages : en
Pages : 281
Book Description
In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.
Publisher: How To Books
ISBN: 1848034784
Category : Business & Economics
Languages : en
Pages : 281
Book Description
In this practical and comprehensive workbook, Cheryl Rickman, offers a modern approach to self-employment and business start-up. Packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.