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Author: Jason Mazanov
Publisher: Routledge
ISBN: 1317621875
Category : Sports & Recreation
Languages : en
Pages : 237
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Book Description
As ongoing high-profile drug scandals have demonstrated, sports organisations rarely have a coherent strategy to manage the role and relationship their sport has with different types of drugs (from alcohol to supplements to prescription drugs to doping). This important and timely book argues that drug control-led integrity management of sport is more than an ideological battle around doping. The relationship sport has with the drugs industry has become a much broader management problem. The breadth of the problem compels stakeholders in sport (including athletes, coaches, fans, public servants and sports managers) to understand better the issues in pursuit of effective strategies and responses. Drawing on cutting-edge management theory, this book explores the dilemma of drugs in sport. It introduces the policy and business contexts that have shaped responses to this issue and examines its significance to sport and integrity management, including human resource management, marketing, and risk management. It discusses practical management concerns, such as working with scientists and anti-doping organisations, and offers clear recommendations for the future management of sports integrity. The first book to offer a complete framework for a drugs management strategy for sport, Managing Drugs in Sport is essential reading for all advanced students, researchers and practitioners working in sport management, sport business, sport policy, sport governance and business ethics.
Author: Norm O'Reilly
Publisher: Human Kinetics
ISBN: 1450421873
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Public-Private Partnerships in Physical Activity and Sport is a guide for nonprofit, charity, and sport organizations in developing and maintaining strategic and responsible partnerships with corporate partners.
Author: Jason Mazanov
Publisher: Routledge
ISBN: 1317621875
Category : Sports & Recreation
Languages : en
Pages : 237
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Book Description
As ongoing high-profile drug scandals have demonstrated, sports organisations rarely have a coherent strategy to manage the role and relationship their sport has with different types of drugs (from alcohol to supplements to prescription drugs to doping). This important and timely book argues that drug control-led integrity management of sport is more than an ideological battle around doping. The relationship sport has with the drugs industry has become a much broader management problem. The breadth of the problem compels stakeholders in sport (including athletes, coaches, fans, public servants and sports managers) to understand better the issues in pursuit of effective strategies and responses. Drawing on cutting-edge management theory, this book explores the dilemma of drugs in sport. It introduces the policy and business contexts that have shaped responses to this issue and examines its significance to sport and integrity management, including human resource management, marketing, and risk management. It discusses practical management concerns, such as working with scientists and anti-doping organisations, and offers clear recommendations for the future management of sports integrity. The first book to offer a complete framework for a drugs management strategy for sport, Managing Drugs in Sport is essential reading for all advanced students, researchers and practitioners working in sport management, sport business, sport policy, sport governance and business ethics.
Author: World Health Organization
Publisher: World Health Organization
ISBN: 9240075437
Category : Medical
Languages : en
Pages : 77
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Book Description
Healthy,safeandsustainabledietsareimportantforbothhumanandplanetaryhealth,andsportsevents ought to be an ideal setting to model and promote healthy eating as part of a healthy lifestyle. Yet, even with the best of intentions, foods and beverages high in fats, sugars or salt are typically abundant in and aroundstadiaduringlargeandsmallsportsevents,oftenconsumedinexcessbyfansonmatchdays,and are also frequently associated with sports-related marketing and sponsorships. The foods and beverages consumed at sports events contribute little to an individual’s overall diet, butthe total number of meals, snacks and beverages sold can be substantial. Providing a variety of healthy, delicious and easy-to-consume food while providing fewer options and smaller portions of unhealthy options within these environments can contribute to health, wellness and the prevention of diet-related noncommunicable disease. Likewise, the high visibility of sports mega-events, in particular, offers valuable opportunities for potentially larger impact reaching billions of fans worldwide, creating positive perceptions of healthier foods and beverages at the stadia and beyond. This document - intended for use by sports events organizers - proposes five actions to achieve healthier food and healthier food environments, and suggests related activities that can happen during the planning, operational and post-event phases of sports events. It may also be used by governments, local authoritiesandsportsstadiamanagerstocreateahealthypublicfoodprocurementandservicepolicyfor sport settings more generally.
Author: Lamartine Pereira da Costa
Publisher: Meyer & Meyer Verlag
ISBN: 1841260851
Category : Breitensport - Internationaler Vergleich - Aufsatzsammlung
Languages : en
Pages : 793
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Book Description
This collective volume contributes to a growing debate concerning the extent to which we are now living in a global society shaped by sport in addition to economy, technology and so on. It covers 36 countries from five continents, analyzed by 87 contributors, so it offers a large comparative study. It is also a data bank of national information resources for students, researchers, policy-makers, sports leaders and managers. By means of a standard framework used in all chapters, the collected data from national cases on history, management and culture of sport provide interpretations of marketing, sponsorship, finance, target groups, settings for activities, strategy of promotion and social changes as related to Sport for All. This cross-national approach seeks to offer adequate meaning to the practices of each country, stimulating further research on specific themes of physical activities for health and leisure, either in affluent or poor social conditions. The concluding chapter lays the groundwork of Sport for All.
Author: Trevor Slack
Publisher: Routledge
ISBN: 1135764352
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.
Author: Dos Santos, Manuel Alonso
Publisher: IGI Global
ISBN: 1466659955
Category : Business & Economics
Languages : en
Pages : 383
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Book Description
The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.
Author: Ivan Waddington
Publisher: Routledge
ISBN: 1134084250
Category : Sports & Recreation
Languages : en
Pages : 281
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Book Description
An Introduction to Drugs in Sport provides a detailed and systematic examination of the extent of drug use in sport and attempts to explain why athletes have, over the last four decades, increasingly used performance-enhancing drugs. Richly illustrated throughout with case studies and empirical data, this book is essential reading for anybody with an interest in the relationship between drugs, sport and society.
Author: Darragh McGee
Publisher: Emerald Group Publishing
ISBN: 1801173060
Category : Social Science
Languages : en
Pages : 176
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Book Description
This volume contains an Open Access chapter. Establishing a scholarly platform to inform interventions in research and policymaking, this book demonstrates the importance of sociology in understanding sports gambling in a global age.
Author: Lynn R. Kahle
Publisher: Psychology Press
ISBN: 113561671X
Category : Business & Economics
Languages : en
Pages : 453
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Book Description
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.
Author: Lawrence A. Wenner
Publisher: Oxford University Press
ISBN: 0197519032
Category : Sports & Recreation
Languages : en
Pages : 1201
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Book Description
Sport has come to have an increasingly large impact on daily life and commerce across the globe. From mega-events, such as the World Cup or Super Bowl, to the early socialization of children into sport, the study of sport and society has developed as a distinctly wide-ranging scholarly enterprise, centered in sociology, sport studies, and cultural, media, and gender studies. In The Oxford Handbook of Sport and Society, Lawrence Wenner brings together contributions from the world's leading scholars on sport and society to create the premier comprehensive and interdisciplinary reference for scholars and students looking to understand key areas of inquiry about the role and impacts of sport in contemporary culture. The Handbook offers penetrating analyses of the key ways that today's outsized sport is integrated into the lives of both athletes and fans and increasingly shapes the social fabric and cultural logics across the world. Featuring 85 leading international scholars, the volume is organized into six sections: society and values, enterprise and capital, participation and cultures, lifespan and careers, inclusion and exclusion, and spectator engagement and media. To aid comprehension and comparison, each chapter opens with a brief introduction to the area of research and features a common organizational scheme with three main sections of key issues, approaches, and debates to guide scholars and students to what is currently most important in the study of each area. Written at an accessible level and offering rich resources to further study each topic, this handbook is an essential resource for scholars and students as well as general readers who wish to understand the growing social, cultural, political, and economic influences of sport in society and our everyday lives.
