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Author: Bruno Busacca
Publisher: EGEA spa
ISBN: 8823819717
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
The imperative of sustainable growth has clearly emphasized the importance of customer centricity and marketing skills, on which depends the ability to grasp the signs of market change, to internalize the customer in business processes, and to deliver a dynamic, attractive and distinctive value proposition. This ability is the precondition for the economic and competitive success of every company in the long run. From this perspective, the book deepens the role of marketing in the creation of company value. Upon illustrating the fundamental strategies to improve marketing performance, we examine the links among customer value, customer satisfaction and customer relations, delving into measurement techniques and management implications.
Author: Bruno Busacca
Publisher: EGEA spa
ISBN: 8823819717
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
The imperative of sustainable growth has clearly emphasized the importance of customer centricity and marketing skills, on which depends the ability to grasp the signs of market change, to internalize the customer in business processes, and to deliver a dynamic, attractive and distinctive value proposition. This ability is the precondition for the economic and competitive success of every company in the long run. From this perspective, the book deepens the role of marketing in the creation of company value. Upon illustrating the fundamental strategies to improve marketing performance, we examine the links among customer value, customer satisfaction and customer relations, delving into measurement techniques and management implications.
Author: World Bank
Publisher: World Bank Publications
ISBN: 1464813566
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Author: Bruno Busacca
Publisher: EGEA spa
ISBN: 8823819725
Category : Business & Economics
Languages : it
Pages : 178
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Book Description
This book exemplifies - through a wide range of incidents and solved exercises – the application of consolidated theories, models and techniques to the analysis and measurement of potential market, market share and profitability; customer value; customer satisfaction; customer loyalty. In each chapter, the fundamental reference theory and technique are briefly described, and then applied to a set of real business and marketing problems.
Author:
Publisher:
ISBN:
Category : Aquatic biology
Languages : it
Pages : 920
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Book Description
Author: Obiyathulla Ismath Bacha
Publisher: World Scientific
ISBN: 9813274654
Category : Business & Economics
Languages : en
Pages : 403
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Book Description
Islamic Capital Markets: A Comparative Approach (2nd Edition) looks at the similarities and differences between Islamic capital markets and conventional capital markets. The book explains each topic from both the conventional and the Islamic perspective, offering a full understanding of Islamic capital markets, processes, and instruments. In addition to a full explanation of Islamic products, the book also ensures a holistic understanding of the dual markets within which Islamic capital markets operate.Ideal for both students and current practitioners, the second edition of the highly successful Islamic Capital Markets: A Comparative Approach fills a large gap in the current literature on the subject, featuring case studies from Malaysia, Indonesia, Europe, and the Middle East. One of the few comprehensive, dedicated guides to the subject available, the book offers comprehensive and in-depth insights on the topic of Islamic finance for students and professionals alike.
Author: Alison L. Booth
Publisher: Cambridge University Press
ISBN: 9780521468398
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
This book analyses the crucial features of unionised labour markets. The models in the book refer to labour contracts between unions and management, but the method of analysis is also applicable to non-union labour markets where workers have some market power. In this book, Alison Booth, a researcher in the field, emphasises the connection between theoretical and empirical approaches to studying unionised labour markets. She also highlights the importance of taking into account institutional differences between countries and sectors when constructing models of the unionised labour market. While the focus of the book is on the US and British unionised labour markets, the models and analytical methods are applicable to other industrialised countries with appropriate modifications.
Author: Herbert Hovenkamp
Publisher: Harvard University Press
ISBN: 9780674038837
Category : Law
Languages : en
Pages : 470
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Book Description
In this integration of law and economic ideas, Herbert Hovenkamp charts the evolution of the legal framework that regulated American business enterprise from the time of Andrew Jackson through the first New Deal. He reveals the interdependent relationship between economic theory and law that existed in these decades of headlong growth and examines how this relationship shaped both the modern business corporation and substantive due process. Classical economic theory--the cluster of ideas about free markets--became the guiding model for the structure and function of both private and public law. Hovenkamp explores the relationship of classical economic ideas to law in six broad areas related to enterprise in the nineteenth and early twentieth centuries. He traces the development of the early business corporation and maps the rise of regulated industry from the first charterbased utilities to the railroads. He argues that free market political economy provided the intellectual background for constitutional theory and helped define the limits of state and federal regulation of business behavior. The book also illustrates the unique American perspective on political economy reflected in the famous doctrine of substantive due process. Finally, Hovenkamp demonstrates the influence of economic theory on labor law and gives us a reexamination of the antitrust movement, the most explicit intersection of law and economics before the New Deal. Legal, economic, and intellectual historians and political scientists will welcome these trenchant insights on an influential period in American constitutional and corporate history.
Author: Girolamo De Simone
Publisher: Girolamo F. De Simone
ISBN: 8896055008
Category : Social Science
Languages : en
Pages : 383
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Book Description
Author: Vera Zamagni
Publisher: World Economies
ISBN: 9781911116776
Category : Economic history
Languages : en
Pages : 184
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Book Description
The legacies of two great civilizations--the Roman Empire and Renaissance city-states--are still apparent in today's Italian economy in its internationalization, strong regional cultures, tourism, and arts industries. Less appreciated is the country's status as continental Europe's second-largest industrial power, notwithstanding the disproportionate significance of SMEs in Italy. Vera Zamagni's survey of the Italian economy and its modern history outlines its unique shape and structure and how human factors explain its strengths in social networks, "niche capitalism," and well-being indicators, as well as its weaknesses reflected in regional imbalances, political instability, and recently in banking. Focusing on economic developments since 1945, Zamagni explains how the contemporary economy is the result of the contours of this longer history, of the country's geography--low on natural resources but blessed with good weather and shipping opportunities--and more recent factors such as the country's membership in the EU and the changing profile of Italian demography and the country's surprisingly measured response to the challenges of migration. Drawing upon both conventional and heterodox approaches, the book concludes with an assessment of the prospects for the Italian economy. The book provides a concise overview of value for students in politics, political economy, history, and economics and for professionals looking to understand the nature of recent Italian economic performance.
Author:
Publisher:
ISBN:
Category : Factory management
Languages : en
Pages : 208
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Book Description
