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Author: Tian-jia Dong
Publisher: University Press of America
ISBN: 9780761840572
Category : Philosophy
Languages : en
Pages : 150
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Book Description
Social Reach examines the identity of global leadership and the impact it has on global governance. Realism focuses on strategic interests; idealism focuses on norms and values. However, the 'either my interest or my value' approach toward international relations is not compatible with the identity of a global leader. The essence of international relations is 'relationship, ' instead of interest or values. Tian-jia Dong proposes a connectivist perspective, which focuses on full-fledged connections through functional instrumentation and relational inclusion. Three logics-the logic of conquest, the logic of interdependence, and the logic of togetherness-are highlighted as the driving forces behind the dynamics of international relationship. Dong further illustrates two new concepts, 'connective authority' and 'connective democracy' as the guiding principles of global leadership and global governance
Author: Tian-jia Dong
Publisher: University Press of America
ISBN: 9780761840572
Category : Philosophy
Languages : en
Pages : 150
Get Book Here
Book Description
Social Reach examines the identity of global leadership and the impact it has on global governance. Realism focuses on strategic interests; idealism focuses on norms and values. However, the 'either my interest or my value' approach toward international relations is not compatible with the identity of a global leader. The essence of international relations is 'relationship, ' instead of interest or values. Tian-jia Dong proposes a connectivist perspective, which focuses on full-fledged connections through functional instrumentation and relational inclusion. Three logics-the logic of conquest, the logic of interdependence, and the logic of togetherness-are highlighted as the driving forces behind the dynamics of international relationship. Dong further illustrates two new concepts, 'connective authority' and 'connective democracy' as the guiding principles of global leadership and global governance
Author: Mike Proulx
Publisher: John Wiley & Sons
ISBN: 1118239652
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Author: Dr M Ganesh Babu, Dr Mohan N J Monteiro
Publisher: Archers & Elevators Publishing House
ISBN: 9390996848
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Aaron N. Fletcher
Publisher: Turner Publishing Company
ISBN: 1618580744
Category : Business & Economics
Languages : en
Pages : 267
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Book Description
Beat Your Competition - Increase Sales - Get More Customers in 90 Days Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan. In today’s technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow! Stand Out includes clear, step-by step instructions opn how to: 1. Build a solid marketing foundation using the 5 M’s of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel 2. Launch a simple but powerful website that creates an ideal user experience 3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility 4. Create compelling content that speaks directly to your clients’ needs 5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online
Author: Vipin Mayar
Publisher: John Wiley & Sons
ISBN: 1118087747
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.
Author: Jason Turcotte
Publisher: Taylor & Francis
ISBN: 1003827810
Category : Political Science
Languages : en
Pages : 162
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Book Description
This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media. Public discourse that would once transpire on the newsprint of opinion pages or behind a news anchor’s desk and teleprompter is now happening through talk shows and sitcoms, celebrity partnerships and influencer accounts, memes and streams, video games, branded merchandise, and social media. Here, Turcotte explores how media consumption habits have reshaped contemporary campaign norms and shifted strategies for seeking public office and advancing policy goals. He shows how candidates are incorporating entertainment media in their strategic campaigns, moving beyond satirical programs to demonstrate a multi-pronged approach to campaign communication in the entertainment environment. With a compelling introduction to these campaign shifts and an examination of tangible applications, this text is suitable for scholars as well as students in both political science and mass communication courses, particularly courses in political communication and strategic communication.
Author: James L. Cavallaro
Publisher: Oxford University Press
ISBN: 0190900873
Category : Law
Languages : en
Pages : 969
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Book Description
Doctrine, Practice and Advocacy in the Inter-American Human Rights System is the first casebook to focus on the Inter-American human rights system, the primary system for advancing and protecting rights in the Western hemisphere. Created by the Organization of American States, the Inter-American Commission on Human Rights and the Inter-American Court of Human Rights are autonomous and independent bodies that make up the Inter-American system. Together, they play a vital role, working closely with victims, civil society, and states to protect fundamental human rights in the Western hemisphere, particularly in Latin America. While the system is relatively unknown in legal academia in the United States and Canada, its study is mandatory in most law schools in the Americas. Government appointees, civil servants, high level actors, private attorneys, judges and legal scholars, and media regularly engage with the system in Latin America, implementing its determinations and applying its rulings and interpretations concerning the human rights of their citizens. Thus critical matters affecting vital rights, such as the peace process in Colombia, disappearances in Mexico, gang violence in the Northern Triangle (El Salvador, Honduras, and Guatemala) or trials for perpetrators of crimes against humanity in Argentina, all directly involve the rulings and actors of the Inter-American system. Increasingly, the Inter-American system has advanced rights protection in the United States and Canada. The statements and determinations of the Inter-American Commission on the detention center at Guantanamo, for example, led to a global consensus opposing the prolonged use of pretrial detention at that site, while the Commission's ruling on the juvenile death penalty was cited by the United States Supreme Court in its holding finding that practice unconstitutional. A report by the Commission on murdered and missing indigenous women in British Columbia led to the creation of a National Commission of Inquiry on the subject by Canada. This book provides analysis on a wide range of practical issues that advocates face when interacting with the Commission or Court and explores current debates on possible reforms of the system. At the same time, it provides materials that consider the political dynamics that empower and constrain the system. Doctrine, Practice and Advocacy in the Inter-American Human Rights System takes as its point of departure a critical look at the real-world successes and failures of the system and human rights advocates in the Americas, including the tensions and trade-offs commonly confronted by activists as they seek to advance human rights.
Author: Deidre Pettinga
Publisher: Rowman & Littlefield
ISBN: 1475850093
Category : Education
Languages : en
Pages : 159
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Book Description
This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.
Author: Till Großmann
Publisher: Routledge
ISBN: 1351124560
Category : Architecture
Languages : en
Pages : 217
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Book Description
After 1945 it was not just Europe’s parliamentary buildings that promised to house democracy: hotels in Turkey and Dutch shopping malls proposed new democratic attitudes and feelings. Housing programs in the United Kingdom, the United States, and the Soviet Union were designed with the aim of creating new social relations among citizens and thus better, more equal societies. Architecture, Democracy, and Emotions focuses on these competing promises of consumer democracy, welfare democracy, and socialist democracy. Spanning from Turkey across Eastern and Western Europe to the United States, the chapters investigate the emotional politics of housing and representation during the height of the Cold War, as well as its aftermath post-1989. The book assembles detailed research on how the claims and aspirations of being "democratic" influenced the affects of architecture, and how these claims politicized space. Architecture, Democracy, and Emotions contributes to the study of Europe’s "democratic age" beyond Cold War divisions without diminishing political differences. The combination of an emotional history of democracy with an architectural history of emotions distinguishes the book’s approach from other recent investigations into the interconnection of mind, body, and space.
Author: Francisco J. Martínez-López
Publisher: Springer Science & Business Media
ISBN: 3642397476
Category : Business & Economics
Languages : en
Pages : 1004
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Book Description
This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.
