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Author: Deidre Pettinga
Publisher: Rowman & Littlefield
ISBN: 1475850093
Category : Education
Languages : en
Pages : 159
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Book Description
This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.
Author: Deidre Pettinga
Publisher: Rowman & Littlefield
ISBN: 1475850093
Category : Education
Languages : en
Pages : 159
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Book Description
This book will provide students in graduate level educational leadership courses a theoretical perspective on best practices in educational marketing. Additionally, veteran school leaders that want to become more savvy in the new competitive educational landscape will find the book helpful in making decisions that are both theoretically and strategically sound specific to marketing will find this book a go to support. Examples of effective best practice via real world case studies, as well as debrief questions and assignment examples for further discussion and learning will be provided.
Author: Izhar Oplatka
Publisher: Emerald Group Publishing
ISBN: 1781902437
Category : Education
Languages : en
Pages : 300
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Book Description
The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.
Author: Azure D. S. Angelov
Publisher: Rowman & Littlefield
ISBN: 1475853068
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in the rapidly-changing educational climate. This book will highlight effective and tangible marketing practices for k-12 educators. The book is envisioned to be very reader friendly and offer practical solutions to current challenges that school leaders are facing. The authors envision school leaders being able to open the book and start applying the information. The book offers ideas and solutions to marketing challenges both big and small. It will also walk administrators through the process of establishing a marketing plan specific to educational contexts, help them navigate their competitive environment, and address marketing communication issues ranging from social media to crisis planning.
Author: Johanna Lockhart
Publisher: R&L Education
ISBN: 1607097699
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.
Author: Larry Smith
Publisher: Aust Council for Ed Research
ISBN: 0864319657
Category : School management and organization
Languages : en
Pages : 150
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Book Description
The intention of this book is to assist school leaders to understand and develop the knowledge and skills of business processes. It highlights the key principles and tactics of business operation that school leaders need if they are to effectively manage both the educational and business imperatives of their schools. The book is designed to act as a single reliable resource that can be referred to on a daily basis. [Back cover, ed].
Author: Susan Rovezzi Carroll
Publisher: R&L Education
ISBN: 1607096250
Category : Business & Economics
Languages : en
Pages : 169
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Book Description
Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educators to sound marketing principles and action steps. Full of descriptive, concrete examples, the information is easy to adapt to any educational setting as a workhorse to capture and retain community support. The years ahead forecast challenging demographics, savvy consumers and high expectation stakeholders. Susan and David Carroll detail how to interpret demographic trends, assess your image in the community, groom your staff as ambassadors, select and use marketing communications tools correctly, pass your budgets, and other strategic marketing steps for immediate use and success. This book is essential to educators who want their schools to be aligned with the community they serve.
Author: Izhar Oplatka
Publisher: Emerald Group Publishing
ISBN: 1781902429
Category : Education
Languages : en
Pages : 297
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Book Description
The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.
Author: John C. Daresh
Publisher: R&L Education
ISBN: 1610483294
Category : Education
Languages : en
Pages : 131
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Book Description
In recent years, research that has identified instructional leadership as a key ingredient in effective schools has meant that attention has been directed increasingly at the ways in which future school administrators are being prepared. As a consequence, many universities have worked to develop administrator preparation programs that will enable individuals to face the challenges that await them when they step into the world of the principalship or some other administrative role. Despite these efforts, however, a final ingredient has been missing from the majority of preservice programs. Marketing Your Educational Leadership Skills focuses on how to help people find the job for which they have been prepared. This book provides practical suggestions for finding a first job as a school administrator or for advancing current administrative careers by seeking a new position and introduces a model for administrators to market their potential, skills, and abilities as an educational leader.
Author: Thomas Barta
Publisher: McGraw Hill Professional
ISBN: 1259834727
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Author: Marie A. Chisholm-Burns
Publisher: Jones & Bartlett Publishers
ISBN: 1449657257
Category : Drugstores
Languages : en
Pages : 617
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Book Description
