Social Media and Higher Education Institution Marketing and Recruitment PDF Download
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Author: Ashley Chitwood
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 168
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Book Description
Author: Ashley Chitwood
Publisher:
ISBN:
Category : College students
Languages : en
Pages : 168
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Book Description
Author: Tripathi, Purnendu
Publisher: IGI Global
ISBN: 1466640154
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Author: Laura A. Wankel
Publisher: Emerald Group Publishing
ISBN: 0857246518
Category : Education
Languages : en
Pages : 302
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Book Description
New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE.
Author: Chris Rowell
Publisher:
ISBN: 9781783746736
Category : Education, Higher
Languages : en
Pages : 302
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Book Description
Author: Terry Wu
Publisher: Springer
ISBN: 1137542918
Category : Education
Languages : en
Pages : 272
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Book Description
This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.
Author: Heather T. Rowan-Kenyon
Publisher: John Wiley & Sons
ISBN: 1119335892
Category : Education
Languages : en
Pages : 144
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Book Description
Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture. Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines: some of the assumptions and presumptions around social media, how social media is used and how it shapes the student experience and student development, and best practices for enhancing curricular and co-curricular communities of practice. This is the 5th issue of the 42nd volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
Author: Emmanuel Mogaji
Publisher: Springer Nature
ISBN: 3030393798
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ever-increasing demands and new private universities springing up mean that it is essential for universities to identify their market and effectively communicate their messages. Although there has been substantial theoretical research to help shed light on students’ choices and universities' marketing strategies, little work has been undertaken on higher education in the African context. Filling that gap in the research, while at the same time acknowledging the regional differences in Africa, this book offers empirical insights into the higher education market across the continent.
Author: Clinton R. Lanier
Publisher: W1c
ISBN: 9780615624631
Category :
Languages : en
Pages : 170
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Book Description
Social media is the most powerful communication and marketing tool since the television. It has completely revolutionized the way organizations and consumers interact. It has also created new expectations in those consumers. While many organizations, brands and businesses have been quick to integrate social media into their marketing strategies, universities-and especially university admission recruiters-have had few resources specific to them, their mission or their unique circumstances. Drawn from the author's experience as the director of social media for a research university, this book supports college admission recruiting officials as they try to understand how to apply new methods of communication and marketing (specifically, social media platforms) to very old and traditional methods of recruiting. The author first introduces basic and then more advanced concepts of social media marketing, defines and describes the various social media platforms, and then takes readers through step-by-step in setting up and using the most important platforms to social media marketing efforts supporting college recruiting. The author also discusses the importance of social media, and provides information about where to find potential students online, what they are talking about, and how the recruiting counselor can help those students make the best choices when picking a college. Finally, the author walks the readers through the important steps in creating a full strategy to support their recruiting efforts.
Author: Yalda Ahmadi
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Education marketing managers are increasingly becoming aware of the benefits of social media engagement in recruitment marketing for colleges and universities. Today's prospective student is tech-savvy and information driven. Despite a general emphasis on social media engagement in a university marketing strategy, there is minimal research on the influence it has on university student recruitment and the amount of effort that universities should dedicate to social media engagement. Therefore, this study focuses on the influence of university social media engagement, particularly Facebook, on university student recruitment in the form of student applications.
Author: Brandon C. Waite
Publisher: Rowman & Littlefield
ISBN: 1475845766
Category : Education
Languages : en
Pages : 154
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Book Description
Given the ubiquity of online technologies in the lives of high school and college students, universities are increasingly turning to social media for the purpose of organizational communication. This book shines a light on these practices in order to better understand how platforms such as Facebook, Twitter, Instagram, and Snapchat are being used within the realm of student affairs. Each chapter will explore a different dimension of student affairs (e.g., admissions, career services, student health services) to provide an overview of key challenges and how new social media tools can be used to solve them. By providing examples that illustrate these evolving trends, this book is intended to help higher education professionals develop creative social media solutions that are appropriate for their own situations as they seek to strategically integrate social media into their student affairs efforts.
