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Shaping China’s Global Imagination

Shaping China’s Global Imagination PDF Author: J. Wang
Publisher: Springer
ISBN: 1137361727
Category : Social Science
Languages : en
Pages : 217

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Book Description
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.