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Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
ISBN: 1036405494
Category : Literary Criticism
Languages : en
Pages : 630
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Book Description
The chapters in this book consist of selected papers which investigate the theme of ‘Myths Today’, paying homage to the notion of myth as defined by Roland Barthes in the late 1950’s which provided a theoretical framework under which daily habits, as well as consumer practices, can be examined as socially constructed signs, idealized through verbal narratives. While ‘myth is a type of speech’, it is also a type of image; typeface, cinema, photography, sports, online networks, politics, TV shows, sound, and fashion can all serve as groundwork for mythical discourses. Under this framework, the book explores myths today, in the context of global networks, globalisation, visuals and mass communication. The interdisciplinary nature of the book provides a platform for discussion and research, broadens the scope of semiotic and visual communication thinking, and challenges the boundaries of various disciplines.
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
ISBN: 1036405494
Category : Literary Criticism
Languages : en
Pages : 630
Get Book Here
Book Description
The chapters in this book consist of selected papers which investigate the theme of ‘Myths Today’, paying homage to the notion of myth as defined by Roland Barthes in the late 1950’s which provided a theoretical framework under which daily habits, as well as consumer practices, can be examined as socially constructed signs, idealized through verbal narratives. While ‘myth is a type of speech’, it is also a type of image; typeface, cinema, photography, sports, online networks, politics, TV shows, sound, and fashion can all serve as groundwork for mythical discourses. Under this framework, the book explores myths today, in the context of global networks, globalisation, visuals and mass communication. The interdisciplinary nature of the book provides a platform for discussion and research, broadens the scope of semiotic and visual communication thinking, and challenges the boundaries of various disciplines.
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
ISBN: 1527543323
Category : Literary Criticism
Languages : en
Pages : 673
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Book Description
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
Author: Fernande Saint-Martin
Publisher: Indiana University Press
ISBN: 9780253112699
Category : Literary Criticism & Collections
Languages : en
Pages : 278
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Book Description
"... the details of Saint-Martin's argument contain a wealth of penetrating observations from which anyone with a serious interest in visual communication will profit." -- Journal of Communication Saint-Martin elucidates a syntax of visual language that sheds new light on nonverbal language as a form of representation and communication. She describes the evolution of this language in the visual arts as well as its multiple uses in contemporary media. The result is a completely new approach for scholars and practitioners of the visual arts eager to decode the many forms of visual communication.
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
ISBN: 1443859303
Category : Literary Criticism
Languages : en
Pages : 340
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Book Description
This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Author: Sheree Josephson
Publisher: Routledge
ISBN: 0429956924
Category : Art
Languages : en
Pages : 678
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Book Description
This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.
Author: Shoshana Dreyfus
Publisher: A&C Black
ISBN: 1441173226
Category : Language Arts & Disciplines
Languages : en
Pages : 283
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Book Description
A systemic functional linguistics study analysing how a wide range of modalities, other than language, make and communicate meaning. >
Author: Arthur Asa Berger
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780767403696
Category :
Languages : en
Pages : 0
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Book Description
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
ISBN: 1527509761
Category : Design
Languages : en
Pages : 293
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Book Description
The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.
Author: Ofelia García
Publisher: Oxford University Press
ISBN: 0190212896
Category : Language Arts & Disciplines
Languages : en
Pages : 585
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Book Description
This book challenges basic concepts that have informed the study of sociolinguistics. It proposes a critical poststructuralist perspective that examines the socio-historical context that led to the emergence of dominant sociolinguistic concepts and develops new theoretical and methodological tools that challenge these dominant concepts.
Author: Luc Pauwels
Publisher: Cambridge University Press
ISBN: 131636822X
Category : Social Science
Languages : en
Pages : 351
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Book Description
The burgeoning field of 'visual social science' is rooted in the idea that valid scientific insight into culture and society can be acquired by observing, analyzing and theorizing its visual manifestations: visible behavior of people and material products of culture. Reframing Visual Social Science provides a well-balanced, critical-constructive and systematic overview of existing and emerging modes of visual social and cultural research. The book includes integrated models and conceptual frameworks, analytical approaches to scrutinizing existing imagery and multimodal phenomena, a systematic presentation of more active ways and formats of visual scholarly production and communication, and a number of case studies which exemplify the broad fields of application. Finally, visual social research is situated within a wider perspective by addressing the issue of ethics; by presenting a generic approach to producing, selecting and using visual representations; and through discussing the specific challenges and opportunities of a 'more visual' social science.
