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Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 232
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 232
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Book Description
Author: Gill Ereaut
Publisher: SAGE
ISBN: 1848600771
Category : Social Science
Languages : en
Pages : 193
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Book Description
'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author: Gill Ereaut
Publisher: SAGE
ISBN: 9780761972723
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.
Author: Michelle Ray
Publisher: John Hunt Publishing
ISBN: 1782797025
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Are you ready to be the leader of your own life? We live in a time of unprecedented economic and social turmoil. In the face of uncertainty and fear, we look to our jobs for security and to our leaders for inspiration. We aspire to a prosperous, stable future and strive to remain optimistic, but the stress of simply surviving—financially, professionally, and emotionally—can seem a relentless struggle. Consequently, we doubt ourselves and our capacity to be the leaders of our own lives—often opting for the status quo—because staying stuck is easier than creating change. We overlook this simple truth: If we remain true to ourselves, we can control our own reality. Lead Yourself First! is filled with engaging stories and advice to help people everywhere live life to the fullest and take the lead in any work or personal challenge. By applying Michelle Ray’s simple, powerful life-changing lessons, you will discover how to influence and improve the quality of all your choices. Michelle Ray’s “One-Two Punch” approach will inspire you to: Address the fear of success and eliminate the fear of failure; Rise above toxic behavior and situations; Gain new insights into your values about money, opportunity, and success; Discover your dream career or business and live it!
Author:
Publisher:
ISBN:
Category : Etnografi
Languages : en
Pages : 166
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Book Description
Author: Deirdre Dowling
Publisher: Taylor & Francis
ISBN: 1000931633
Category : Psychology
Languages : en
Pages : 197
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Book Description
Supervision in a Changing World explores the range of skills and knowledge a child and adolescent psychotherapist brings to the practice of supervision. Featuring contributions from leading child psychotherapists drawing on their clinical and supervisory experiences, chapters highlight a range of individual supervision approaches. Key issues covered include the history of thinking around supervision; ethical considerations; the interplay between the supervisee and supervisor experience; the complexities of service supervision; working with trauma; and supervising work with children and adolescents with disabilities. The book will also give direct insight into preparing process notes and report writing, research supervision, supervising colleagues in different settings and countries and the training school perspective. Attention is also paid to diversity and power dynamics and the implications of ‘remote’ supervision (both before and since Covid-19). One of the few works specifically dedicated to child psychoanalytic psychotherapy supervision, this book aims to meet the needs of child psychotherapist supervisors and those training to become supervisors. It will also be useful for professionals in allied professions, and those who are interested in therapeutic work with children.
Author: Mike Imms
Publisher: SAGE
ISBN: 1848600798
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.
Author: Geraldine Lillis
Publisher: SAGE
ISBN: 1847876994
Category : Social Science
Languages : en
Pages : 129
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Book Description
|Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a "must-have"' - Admap. |This is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for In Brief magazine. |It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society. |An ideal resource for people aiming for a qualitative market research career, for academics.
Author: Floor van Alphen
Publisher: IAP
ISBN: 1648021972
Category : Psychology
Languages : en
Pages : 312
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Book Description
This volume aims at further articulating and developing the cultural psychological interest in community. It focuses on the processes through which individuals constitute communities and the processes that restrain or enable moving forward with others. This interest is necessary especially now that the world is on the move. Economic crises, political crises and ecological crises have led to reinforced migration patterns, a rise in authoritarianism and xenophobia, and have become a threat to the survival of the world as we know it, particularly to minorities and indigenous communities. At the same time, we are witnessing the birth of new networks, dialogues and actions, generated by people within, between and among communities. Therefore, this volume collects interdisciplinary theoretical, empirical and applied contributions enabling engagement with communities in cultural psychology. This involves both reflections on meaning-making processes and projections on how they feed into social transformation, in exchange with community psychology, anthropology and sociology. People vitally depend on community to effectively negotiate or resist in complex intercultural or intergroup settings. In the wake of human rights violations or to prevent further damage to the environment a community is needed to undertake action. From feminist movements and disability activism to the otherwise marginalized: how do people constitute communities? How do they resist as a community? How can cultural psychology contribute not only to understand meaning-making processes, but also connect them to processes of social transformation? Migration, moving through and connecting to different communities can affect meaning making in significant ways. People consider themselves as members of one or another community, but they also increasingly enter into new settings of social practice with new means for action. How might creative meaning-making build bridges between communities? How might new community arise in between or with others? How can cultural psychology deal with intercultural processes without reifying different cultures? These are the central questions that the, mostly emerging, scholars from many corners of the world address in this book. Their research addresses different institutional settings that are resisted and transformed from within, in dialogue with others. From social work, NGOs and municipal activity to university talent mobility and art projects for youth. Other settings are newly inhabited, from the public square and the social media to a foreign city and neighborhood church. Thus, more communities appear on the map of cultural psychology.
Author: R. A. Judy
Publisher: Duke University Press
ISBN: 1478012552
Category : Social Science
Languages : en
Pages : 494
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Book Description
In Sentient Flesh R. A. Judy takes up freedman Tom Windham’s 1937 remark “we should have our liberty 'cause . . . us is human flesh" as a point of departure for an extended meditation on questions of the human, epistemology, and the historical ways in which the black being is understood. Drawing on numerous fields, from literary theory and musicology, to political theory and phenomenology, as well as Greek and Arabic philosophy, Judy engages literary texts and performative practices such as music and dance that express knowledge and conceptions of humanity appositional to those grounding modern racialized capitalism. Operating as critiques of Western humanism, these practices and modes of being-in-the-world—which he theorizes as “thinking in disorder,” or “poiēsis in black”—foreground the irreducible concomitance of flesh, thinking, and personhood. As Judy demonstrates, recognizing this concomitance is central to finding a way past the destructive force of ontology that still holds us in thrall. Erudite and capacious, Sentient Flesh offers a major intervention in the black study of life.
