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Author: Steven J. Alvarez
Publisher: U of Nebraska Press
ISBN: 161234819X
Category : History
Languages : en
Pages : 380
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Book Description
In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences—that is, the Western media—by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to “Put an Iraqi face on everything.” In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military’s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez’s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.
Author: Steven J. Alvarez
Publisher: U of Nebraska Press
ISBN: 161234819X
Category : History
Languages : en
Pages : 380
Get Book Here
Book Description
In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences—that is, the Western media—by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to “Put an Iraqi face on everything.” In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military’s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez’s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.
Author: Jeb Blount
Publisher: John Wiley & Sons
ISBN: 1119473632
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Military Recruiting is a war. It’s just a different kind of war than what you were prepared and trained to fight for. Recruiting is a war for talent. Smart, competent, and capable people are rare and in high demand. Every organization, from commercial enterprises, healthcare, non-profit, sports, and education, to the military is in an outright battle to recruit and retain these bright and talented people. Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetrical battlefield, to win, you must operate at a level of excellence beyond anything asked of military recruiters before. Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission. It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America’s fighting forces and our democracy. Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master’s level training resource designed specifically for the unique demands of Military Recruiting. In FMR, you’ll learn: The Single Most Important Discipline in Military Recruiting How to Get Out of a Recruiting Slump The 30-Day Rule and Law of Replacement Powerful Time and Territory Management Strategies that Put You in Control of Your Day The 7 Step Telephone Prospecting Framework The 4 Step Email and Direct Messaging Framework The 5 C’s of Social Recruiting The 7 Step Text Message Prospecting Framework How to Leverage a Balanced Prospecting Methodology to Keep the Funnel Full of Qualified Applicants Powerful Human Influence Frameworks that Reduce Resistance and Objections The 3 Step Prospecting Objection Turn-Around Framework Mission Drive and the 5 Disciplines of Ultra-High Performing Military Recruiters In his signature right-to-the-point style that has made him the go-to trainer to a who’s who of the world’s most prestigious organizations, Jeb Blount pulls no punches. He slaps you in the face with the cold, hard truth about what’s really holding you back. Then, he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing recruiter. Fanatical Military Recruiting is filled with the high-powered strategies, techniques, and tools you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence. And, with this new-found confidence, your performance as a military recruiter will soar and you will Make Mission, Fast.
Author: John Golden
Publisher: McGraw Hill Professional
ISBN: 007179199X
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Golden, CEO of Huthwaite, pairs lessons drawn from history's greatest military campaigns with modern business insights. The strategies, tactics, and terminology of war offer today's professionals an unbeatable perspective on the struggle to win every sale.
Author: Bill Hart
Publisher: Post Hill Press
ISBN: 1682615294
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
To be the best, you must learn from the best. Drawing on exclusive interviews with former members of the U.S. Special Forces and leading sales professionals from a variety of industries, executive coach Bill Hart shows you how to develop the mindset, habits, and disciplines to elevate your sales performance to become the elite of your industry. With Hart’s proven tips and practical tools, you’ll learn: · How to train for any situation you’ll encounter in the field · How to overcome fear and channel it into productivity · How to leverage failures for personal growth · How to find your “why” and keep it alive · How to build your team’s shared vision, purpose, and goals Get inspired by these real stories from the very best in action, and discover why “The Way of the Warrior” will put your success within reach.
Author: Brian Jud
Publisher: Reed Press
ISBN: 9781594290022
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Author: Steve Call
Publisher: Texas A&M University Press
ISBN: 9781603440912
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
In Selling Air Power, Steve Call provides the first comprehensive study of the efforts of post-war air power advocates to harness popular culture in support of their agenda. In the 1940s and much of the 1950s, hardly a month went by without at least one blatantly pro-air power article appearing in general interest magazines. Public fascination with flight helped create and sustain exaggerated expectations for air power in the minds of both its official proponents and the American public. Articles in the Saturday Evening Post, Reader's Digest, and Life trumpeted the secure future assured by American air superiority. Military figures like Henry H. "Hap" Arnold and Curtis E. LeMay, radio-television personalities such as Arthur Godfrey, cartoon figures like Steve Canyon, and actors like Jimmy Stewart played key roles in the unfolding campaign. Movies like Twelve O'Clock High!, The Court-Martial of Billy Mitchell, and A Gathering of Eagles projected onto the public imagination vivid images confirming what was coming to be the accepted wisdom: that America's safety against the Soviet threat could best be guaranteed by air power, coupled with nuclear capability. But as the Cold War continued and the specter of the mushroom cloud grew more prominent in American minds, another, more sinister interpretation began to take hold. Call chronicles the shift away from the heroic, patriotic posture of the years just after World War II, toward the threatening, even bizarre imagery of books and movies like Catch-22, On the Beach, and Dr. Strangelove. Call's careful analysis goes beyond the public relations campaigns to probe the intellectual climate that shaped them and gave them power. Selling Air Power adds a critical layer of understanding to studies in military and aviation history, as well as American popular culture.
Author: Steven Zeeland
Publisher: Routledge
ISBN: 1317712277
Category : Social Science
Languages : en
Pages : 318
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Book Description
A same-sex attraction for soldiers and sailors spans the globe and predates the term “homosexual” by several thousand years. But these days “military chasers” are likely to be seen as doubly incorrect. Most are gay men who pursue straight men. And, many of them do it in public. What continues to motivate so many men to brave arrest, violence, and the scorn of gay leaders who condemn any non-gay homosexual desire as “internalized homophobia”?In Military Trade (now updated to include an expanded photo insert!), Steven Zeeland, author of Sailors and Sexual Identity, The Masculine Marine, and Barrack Buddies and Soldier Lovers, brings together an edgy, enlightening, and richly entertaining collection of voices with a passion for servicemen, including: a TV talk-show host who pimped Marines to Hollywood stars a heavy metal superstar who dreams of being reincarnated as a Marine boot a women “trapped in a gay man’s body” who seduces Marines online then dominates them in person with strap-on dildos a former Force Recon Marine who complains of being chased by civilians but is now a Marine-chaser himself By turns steamy, hilarious, appalling, and deeply moving, Military Trade challenges assumptions about both chaser and chased and poses pointed questions about the wisdom of those who seek to divide the world into “straight” and “gay.” The interviews and essays collected in this book suggest that, paradoxically, for many men the advances of the gay rights movement have actually made it more difficult to form affectional bonds with other men. Gay sex has never been more openly advertised. But the military love of comrades is something that gay life can’t offer. Military Trade offers groundbreaking insight into: the difference between “military chasers” and uniform fetishists why gay men prefer sailors and Marines over soldiers and airmen the surprising range of sexual, “buddy,” and even love relationships “chasers” form with servicemen the nuances of “trade” and civil-military male prostitution what has been overlooked in the “sex panic” debate about men who have sex in public places For anyone interested in queer theory, the construction of masculinity, or sex between men outside of gay urban culture--and for anyone who has ever thrilled at the sight of a man in uniform--Military Trade is must reading.
Author: Peter J. Dombrowski
Publisher: Columbia University Press
ISBN: 023113570X
Category : Computers
Languages : en
Pages : 209
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Book Description
In Buying Military Transformation, Peter Dombrowski and Eugene Gholz analyze the United States military's ongoing effort to capitalize on information technology. New ideas about military doctrine derived from comparisons to Internet Age business practices can be implemented only if the military buys technologically innovative weapons systems. Buying Military Transformation examines how political and military leaders work with the defense industry to develop the small ships, unmanned aerial vehicles, advanced communications equipment, and systems-of-systems integration that will enable the new military format. Dombrowski and Gholz's analysis integrates the political relationship between the defense industry and Congress, the bureaucratic relationship between the firms and the military services, and the technical capabilities of different types of businesses. Many government officials and analysts believe that only entrepreneurial start-up firms or leaders in commercial information technology markets can produce the new, network-oriented military equipment. But Dombrowski and Gholz find that the existing defense industry will be best able to lead military-technology development, even for equipment modeled on the civilian Internet. The U.S. government is already spending billions of dollars each year on its "military transformation" program-money that could be easily misdirected and wasted if policymakers spend it on the wrong projects or work with the wrong firms. In addition to this practical implication, Buying Military Transformation offers key lessons for the theory of "Revolutions in Military Affairs." A series of military analysts have argued that major social and economic changes, like the shift from the Agricultural Age to the Industrial Age, inherently force related changes in the military. Buying Military Transformation undermines this technologically determinist claim: commercial innovation does not directly determine military innovation; instead, political leadership and military organizations choose the trajectory of defense investment. Militaries should invest in new technology in response to strategic threats and military leaders' professional judgments about the equipment needed to improve military effectiveness. Commercial technological progress by itself does not generate an imperative for military transformation. Clear, cogent, and engaging, Buying Military Transformation is essential reading for journalists, legislators, policymakers, and scholars.
Author: John Hickman
Publisher: University Press of Florida
ISBN: 0813047196
Category : Political Science
Languages : en
Pages : 308
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Book Description
In the aftermath of 9/11, few questioned the political narrative provided by the White House about Guantánamo and the steady stream of prisoners delivered there from half a world away. The Bush administration gave various rationales for the detention of the prisoners captured in the War on Terror: they represented extraordinary threats to the American people, possessed valuable enemy intelligence, and were awaiting prosecution for terrorism or war crimes. Both explicitly and implicitly, journalists, pundits, lawyers, academics, and even released prisoners who authored books about the island prison endorsed elements of the official narrative. In Selling Guantánamo, John Hickman exposes the holes in this manufactured story. He shines a spotlight on the critical actors, including Rumsfeld, Cheney, and President Bush himself, and examines how the facts belie the “official” accounts. He chastises the apologists and the critics of the administration, arguing that both failed to see the forest for the trees.
Author: Maria Hohn
Publisher: Duke University Press
ISBN: 0822348276
Category : History
Languages : en
Pages : 477
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Book Description
Essays explore the social impact of Americas global network of military bases by examining interactions between U.S. soldiers and members of host communities in South Korea, Japan/Okinawa, and West Germany.
