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Author: Guy Kawasaki
Publisher: Harper Collins
ISBN: 0887306004
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
Author: Guy Kawasaki
Publisher: Harper Collins
ISBN: 0887306004
Category : Business & Economics
Languages : en
Pages : 354
Get Book Here
Book Description
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
Author: Gian Luigi Longinotti-Buitoni
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.
Author: Ken Campbell
Publisher: Penguin Books Canada
ISBN: 9780143179924
Category : Hockey
Languages : en
Pages : 376
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Book Description
Canadians have always dreamed about hockey. And we all love our kids. But somehow our desire to give everything we've got to two of the things we love the most has left both worse off. For many families, hockey has become more business than pleasure, where children don't even play anymore--now they compete. The dream of playing in the NHL and the enormous costs that come with it, are killing hockey in Canada. Drawing on decades of combined experience in hockey at all levels, Ken Campbell and Jim Parcels pull back the curtain to show just how far our national game has strayed from its roots. What they reveal is a system driven by unrealistic expectations of a financial windfall, where minor-hockey fees and new sticks for kids are deemed "investments"--and where there is no shortage of entrepreneurs more than happy to take money from starry-eyed parents. Often shocking, always informative, " Selling the Dream " is not only a guidebook for involved hockey parents across the country, it is a defence of the game we all love, and of childhood itself.
Author: John M. Hood
Publisher: Bloomsbury Publishing USA
ISBN: 031303687X
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.
Author: Peter Alsop
Publisher:
ISBN: 9781877517778
Category : Commercial art
Languages : en
Pages : 408
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Book Description
Celebrates the remarkable range of tourism posters and other publicity that helped promote New Zealand - both locally and to the world - until the 1960s, before television and colour photography changed the publicity landscape forever. With close to 1000 images and of important essays, Selling the dream is the first dedicated and extensive celebration of this valuable material. The imagery is some of the finest graphic art ever produced in New Zealand"--Jacket flap.
Author: Dolly Parton
Publisher: Penguin
ISBN: 1101600195
Category : Self-Help
Languages : en
Pages : 76
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Book Description
The legendary Dolly Parton shares her heartfelt hopes and dreams for everyone. Expanding on the popular commencement speech Dolly Parton gave at the University of Tennessee, Dream More is a deeper and richer exploration of the personal philosophy she has forged over the course of her astonishing career as a singer, songwriter, performer, and philanthropist. Dolly elaborates on the four great hopes she wants us all to embrace: Dream more, Learn more, Care more, and Be more. She offers examples from her own life, from her childhood in the hills of eastern Tennessee to her life as the iconic performer she is today. From one of the legends of our time, Dream More is an honest, funny, and uplifting anthem for all who want to take charge of their lives and forge a future on their own terms.
Author: Betty Bethards
Publisher: SCB Distributors
ISBN: 0967979064
Category : Self-Help
Languages : en
Pages : 200
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Book Description
What does it mean if you dream you're being chased by someone in a dream night after night? What if you're flying, or falling, or spitting out teeth? Should you be embarrassed if you happen to be walking through Grand Central Station in the nude? You dream every night, even if you don't remember your dreams. Dreams are an important key to self-discovery, offering insight, guidance, and inspirations. All dreams--even nightmares--contain positive messages. The trick is learning to decipher the symbolism so you can understand what your dreams are trying to tell you. The Dream Book: includes interpretation of 1,650 dream symbols, along with explanations of recurring dreams, prophetic dreams, violent dreams, dreams about snakes, aboutsex, money, death, and more. You'll also learn to remember your dreams more clearly and discover ways to use them to solve problems in waking hours.
Author: David E. Dodrill
Publisher: University Alabama Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Gulf American Corporation's heavy influence on the migration of people to Florida The Gulf American Corporation played a significant role in the development and urbanization of the state of Florida, especially southwest Florida, during the late 1950s and 1960s. The Miami-based company promoted living in Florida to people residing throughout North America and in several foreign countries. It also enabled people of average incomes to purchase home sites in Florida on an installment basis. As a result, Gulf American had a heavy influence on the migration of people to Florida as early as 1957. Leonard and Julius J. Rosen of Baltimore, Maryland, founded and controlled the corporation during its 12-year existence from 1957 to 1969. The sale and promotion of Florida real estate was an extension of their marketing style developed in previous years when they sold mail-order cosmetics and other products. Their innovative sales strategies ultimately resulted in conflicts with state and federal regulatory agencies in the mid 1960s over the firm's aggressive sales methods. The struggle with the state of Florida over regulation, which degenerated into a personal conflict between Governor Claude Kirk and the Rosens, resulted in the Rosens' selling the business to GAC Corporation of Allentown, Pennsylvania, in 1969. After a series of business setbacks and continuing accusations of misrepresentations by salespeople, GAC declared bankruptcy in 1975 and was eventually resurrected as Avatar Holding, Inc., in 1980. Gulf American left a mixed legacy to the state of Florida by building several growing cities like Cape Coral and Golden Gate, while at the same time selling worthless underwater swampland near the Everglades. The building of their first development was planned by the company. In that sense, Cape Coral was designed to be the Rosens' most elaborate sales tool. Based on 31 personal interviews with former Gulf American Corporation, GAC/Avatar Holding company officials and supplemented by articles from 25 different newspapers, this book provides a comprehensive and fascinating look at the Gulf American Corporation--the largest land sales firm in the United States in the 1960s. In many ways the story of Gulf American is a rags-to-riches tale of Leonard and Julius (Jack) Rosen, complete with intrigue and the fluctuations of fortune that matched the rising tides that covered much of the land they sold.
Author: Matthew Kelly
Publisher: Hachette UK
ISBN: 1401389554
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
A business parable about how companies can achieve remarkable results by helping their employees fulfill their dreams Managing people is difficult. With disengagement and turnover on the rise, many managers are scratching their heads wondering what to do. It's not that we dont dream of being great managers, it's just that we havent found a practical and efficient way to do it. Until now . . . The fictional company in this remarkable book is grappling with real problems of high turnover and low morale -- so the managers begin to investigate what really drives the employees. What they discover is that the key to motivation isnt necessarily the promise of a bigger paycheck or title, but rather the fulfillment of crucial personal dreams. They also learned that people at every level need to be offered specific kinds of help and encouragement -- or our dreams will forever remain just dreams as we grow dissatisfied with our lives and jobs. Beginning with his important thought that a company can only become the-best-version-of-itself to the extent that its employees are becoming better-versions-of-themselves, Matthew Kelly explores the connection between the dreams we are chasing personally and the way we all engage at work. Tackling head-on the growing problem of employee disengagement, Kelly explores the dynamic collaboration that is unleashed when people work together to achieve company objectives and personal dreams. The power of The Dream Manager is that simply becoming aware of the concept will change the way you manage and relate to people instantly and forever. What's your dream?
Author: Susan V. Bosak
Publisher:
ISBN: 9781896232041
Category : Juvenile Fiction
Languages : en
Pages : 0
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Book Description
Illustrated text urges the reader to nurture his or her dreams and work to make them a reality.
