Author: Guillermo C. Jimenez
Publisher:
ISBN:
Category : Social responsibility of business
Languages : en
Pages : 228
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Book Description
"This textbook provides an innovative, internationally oriented approach to the teaching of corporate social responsibility (CSR) and business ethics. Drawing on case studies involving companies and countries around the world, the textbook explores the social, ethical, and business dynamics underlying CSR in such areas as global warming, genetically modified organisms (GMO) in food production, free trade and fair trade, anti-sweatshop and living-wage movements, organic foods and textiles, ethical marketing practices and codes, corporate speech and lobbying, and social enterprise. The book is designed to encourage students and instructors to challenge their own assumptions and prejudices by stimulating a class debate based on each case study"--Provided by publisher.
Author: Rosser Reeves
Publisher: Lulu.com
ISBN: 1387028049
Category : Business & Economics
Languages : en
Pages : 123
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Book Description
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author: Marc Stickdorn
Publisher: "O'Reilly Media, Inc."
ISBN: 1491927135
Category : Business & Economics
Languages : en
Pages : 1156
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Book Description
How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32
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Book Description
Author: Richard Schmalensee
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336
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Book Description
Author: Haje Jan Kamps
Publisher: Apress
ISBN: 9781484260647
Category : Business & Economics
Languages : en
Pages : 103
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Book Description
You have a home-run startup idea and a whip-smart team to execute it. Everything should be in place to kick-start your company and secure funding. However, there is one more step that can make or break the entire deal: the pitch. Founders everywhere struggle to nail the perfect pitch to garner VC backing, and this book is here to help. Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup’s story. To raise venture capital, it is absolutely crucial that your foundation is a story that is accessible, compelling, and succinct. Kamps uses his invaluable experiential knowledge to guide you through your presentation, from slide deck specifics to storytelling details to determining a fundamental philosophy for your business. In the process of creating and formulating a pitch deck and the story to go with it, founders often discover deep flaws in their business idea. Perhaps the market is non-existent. It could be that the “problem” isn’t worth solving. Maybe the idea is so simple that it would be too easy to copy. Maybe it’s already been done, or the team simply is not up to the job. Pitch Perfect has all of those bases covered so that you can excel. How do you convince an institutional investor to part with their money and fund your company? The small block of time you are given for a pitch holds your startup’s future in its grasp. Learn how to craft your startup story in a way that will get people to lean into your message with Pitch Perfect. Your dream is only one pitch away.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 664
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Book Description
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 514
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Book Description
The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.
Author: Joseph Turow
Publisher: Routledge
ISBN: 1136278974
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an in.
Author: Dr. F. C. Sharma
Publisher: SBPD Publications
ISBN:
Category : Medical
Languages : en
Pages : 261
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Book Description
1. Introduction to Marketing : Nature, Scope, Importance and Evolution of Marketing 2. Marketing-Mix 3. Marketing Environment 4. Consumer Behaviour 5. Market Segmentation 6. Product and Product Mix 7. Product Life-Cycle 8. Branding, Packaging and Labelling, After Sales Services 9. New Product Development 10. Price (Importance of Proce in Marketing and Factors Affecting Price of a Product, Kind and Methods of Pricing, Polices and Strategies) 11. Promotion-Nature and Importance, Methods of Promotion and Optimum Promotion Mix 12. Advertising 13. Personal Selling 14. Sales Promotion 15. Publicity and Public Relations 16. Distribution : Types and Selection of Channels 17. Wholesaler and Retailer 18. Recent Developments in Marketing (Social Marketing, Online Marketing, Direct Marketing, Service Marketing, Green marketing, Relationship Marketing and Rural Marketing)
