Seller's Guide to Government Purchasing, 1991-1992 PDF Download
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Author: Kenneth Estell
Publisher: Gale / Cengage Learning
ISBN: 9780810377332
Category : Political Science
Languages : en
Pages : 646
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Book Description
Author: Kenneth Estell
Publisher: Gale / Cengage Learning
ISBN: 9780810377332
Category : Political Science
Languages : en
Pages : 646
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Book Description
Author: Energy Library
Publisher:
ISBN:
Category : Power resources
Languages : en
Pages : 612
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Author:
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ISBN:
Category : Law
Languages : en
Pages : 1040
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Author:
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ISBN:
Category : Documents librarians
Languages : en
Pages : 288
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Book Description
Author: Richard E Plank
Publisher: Routledge
ISBN: 1000156826
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
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Category : Commercial statistics
Languages : en
Pages : 906
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Book Description
Author: National Library of Australia
Publisher: National Library Australia
ISBN:
Category : Australia
Languages : en
Pages : 1976
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 686
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Book Description
Author: Martha T. Mooney
Publisher: H. W. Wilson
ISBN: 9780824209070
Category : Literary Criticism
Languages : en
Pages : 1288
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Book Description
- Excerpts from and citations to reviews of more than 8,000 books each year, from 109 publications. - Electronic version with expanded coverage, and retrospective version available, see p. 5 and p. 31. - Pricing: Service Basis-Books.
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Publisher:
ISBN:
Category : Business
Languages : en
Pages : 432
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Book Description
Includes articles on international business opportunities.
