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Author: Avery Swartz
Publisher: Page Two
ISBN: 1989603084
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.
Author: Avery Swartz
Publisher: Page Two
ISBN: 1989603084
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.
Author: Nicholas Carr
Publisher: W. W. Norton & Company
ISBN: 0393079368
Category : Science
Languages : en
Pages : 293
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Book Description
Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate “Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our ability to read and think deeply? Now, Carr expands his argument into the most compelling exploration of the Internet’s intellectual and cultural consequences yet published. As he describes how human thought has been shaped through the centuries by “tools of the mind”—from the alphabet to maps, to the printing press, the clock, and the computer—Carr interweaves a fascinating account of recent discoveries in neuroscience by such pioneers as Michael Merzenich and Eric Kandel. Our brains, the historical and scientific evidence reveals, change in response to our experiences. The technologies we use to find, store, and share information can literally reroute our neural pathways. Building on the insights of thinkers from Plato to McLuhan, Carr makes a convincing case that every information technology carries an intellectual ethic—a set of assumptions about the nature of knowledge and intelligence. He explains how the printed book served to focus our attention, promoting deep and creative thought. In stark contrast, the Internet encourages the rapid, distracted sampling of small bits of information from many sources. Its ethic is that of the industrialist, an ethic of speed and efficiency, of optimized production and consumption—and now the Net is remaking us in its own image. We are becoming ever more adept at scanning and skimming, but what we are losing is our capacity for concentration, contemplation, and reflection. Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes—Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive—even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.
Author: Douglas E. Comer
Publisher: CRC Press
ISBN: 0429824440
Category : Computers
Languages : en
Pages : 622
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Book Description
The Internet Book, Fifth Edition explains how computers communicate, what the Internet is, how the Internet works, and what services the Internet offers. It is designed for readers who do not have a strong technical background — early chapters clearly explain the terminology and concepts needed to understand all the services. It helps the reader to understand the technology behind the Internet, appreciate how the Internet can be used, and discover why people find it so exciting. In addition, it explains the origins of the Internet and shows the reader how rapidly it has grown. It also provides information on how to avoid scams and exaggerated marketing claims. The first section of the book introduces communication system concepts and terminology. The second section reviews the history of the Internet and its incredible growth. It documents the rate at which the digital revolution occurred, and provides background that will help readers appreciate the significance of the underlying design. The third section describes basic Internet technology and capabilities. It examines how Internet hardware is organized and how software provides communication. This section provides the foundation for later chapters, and will help readers ask good questions and make better decisions when salespeople offer Internet products and services. The final section describes application services currently available on the Internet. For each service, the book explains both what the service offers and how the service works. About the Author Dr. Douglas Comer is a Distinguished Professor at Purdue University in the departments of Computer Science and Electrical and Computer Engineering. He has created and enjoys teaching undergraduate and graduate courses on computer networks and Internets, operating systems, computer architecture, and computer software. One of the researchers who contributed to the Internet as it was being formed in the late 1970s and 1980s, he has served as a member of the Internet Architecture Board, the group responsible for guiding the Internet’s development. Prof. Comer is an internationally recognized expert on computer networking, the TCP/IP protocols, and the Internet, who presents lectures to a wide range of audiences. In addition to research articles, he has written a series of textbooks that describe the technical details of the Internet. Prof. Comer’s books have been translated into many languages, and are used in industry as well as computer science, engineering, and business departments around the world. Prof. Comer joined the Internet project in the late 1970s, and has had a high-speed Internet connection to his home since 1981. He wrote this book as a response to everyone who has asked him for an explanation of the Internet that is both technically correct and easily understood by anyone. An Internet enthusiast, Comer displays INTRNET on the license plate of his car.
Author: Gretchen McCulloch
Publisher: Penguin
ISBN: 0735210950
Category : Social Science
Languages : en
Pages : 338
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Book Description
AN INSTANT NEW YORK TIMES BESTSELLER!! Named a Best Book of 2019 by TIME, Amazon, and The Washington Post A Wired Must-Read Book of Summer “Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.
Author: Marlene M. Maheu
Publisher: Sourcebooks, Inc.
ISBN: 9781570717222
Category : Computers
Languages : en
Pages : 284
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Book Description
Discusses the social effects of virtual infidelity on those in committedelationships, analyzing how such affairs develop, different types of sexualctivity on the Internet, and how to recover from cyber-infidelity.
Author: Ray Myers, Jr.
Publisher: PocketCrib
ISBN: 0981495516
Category : Computers
Languages : en
Pages : 101
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Book Description
Over 2,800 commonly used texting, instant message, and internet slang terms, acronyms, symbols and definitions. Use this book to code and decode the cryptic messages savvy online users send to one another. Sample Content PAL Parents are listening PANS Pretty awesome new stuff PAS Parent(s) at side PAW Parents are watching PBD Programmer brain damage PBM Play by mail (games) PC Private chat; Politically correct PCM Please call me PCO Please carry on PCRS Parent(s) can read slang
Author: Toni Buzzeo
Publisher:
ISBN: 9781602130623
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
Hunter and Carmen disagree whether George Washington really had wooden teeth, and Mrs. Skorupski encourages them to research the story on the internet and use her "Website Evaluation Gizmo" to evaluate websites and come up with the correct answer.
Author: Hubert L. Dreyfus
Publisher: Routledge
ISBN: 1135973784
Category : Philosophy
Languages : en
Pages : 181
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Book Description
Can the internet solve the problem of mass education, and bring human beings to a new level of community? Drawing on a diverse array of thinkers from Plato to Kierkegaard, On the Internet argues that there is much in common between the disembodied, free floating web and Descartes' separation of mind and body. Hubert Dreyfus also shows how Kierkegaard's insights into the origins of a media-obsessed public anticipate the web surfer, blogger and chat room. Drawing on studies of the isolation experienced by many internet users and the insights of philosopher such as Descartes and Kierkegaard, Dreyfus shows how the internet's privatisation of experience ignores essential human capacities such as trust, moods, risk, shared local concerns and commitment. The second edition includes a brand new chapter on ‘Second Life’ and is revised and updated throughout.
Author: Peter Weverka
Publisher: John Wiley & Sons
ISBN: 0764599380
Category : Computers
Languages : en
Pages : 626
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Book Description
The Internet made its way into everyday life as a tool people used occasionally to keep in touch with friends and gather information for personal or business needs. Now, thanks to high-speed connections, wireless access, and safe and powerful Web sites, the Internet has become the main means for handling personal finance, shopping for big-ticket items, and communicating with people around the world. It's to the point where many people can't get through the day without turning to the Internet to get things accomplished. The Everyday Internet All-in-One Desk Reference For Dummies is the complete resource for casual Internet users who are looking to make the jump to becoming experienced navigators of the wired world. Written by Internet guru Peter Weverka, this book walks readers through the basics of going online before heading into the realms of online bargain shopping, bill paying, personal finance, keeping up with hobbies, and even setting up an online business. * The material is broken into mini-books that make it easier to find an answer and keep moving along the online highway * This book clarifies all the mysteries of how to use the Internet to make everyday life simpler * Covers key Internet properties like eBay, Google, and Yahoo! as well as favorite tasks like playing games, tracing family roots, and keeping a diary online
Author: Jonathan Bick
Publisher: Three Rivers Press (CA)
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
101 Things You Need to Know about Internet Law is the first complete guide to Internet Law prepared for e-business people. Entertaining, jargon-free, and accessible, this book is a concise and comprehensive guide to the legal issues and answers involved in all facets of electronic commerce.Prospective e-business people will learn about contracts, taxes, rights, options, obligations, limitations, relations, liabilities, debt collection, advertising, billing, refunds, intellectual property protection, and eight-eight other essential bits of information. This book will save them time and money by helping them avoid common Internet legal problems.Jonathan Bick, an internationally published Internet lawyer and Internet law professor, uses his experience to help e-consumers and e-businesses successfully avoid difficulties in the ever-growing and ever-confusing world of Internet law.
