Secrets of the Savvy 50+ Consumer PDF Download
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Author: Corey Sandler
Publisher:
ISBN: 9780735201156
Category :
Languages : en
Pages :
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Book Description
Author: Corey Sandler
Publisher:
ISBN: 9780735201156
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Rick Brandon
Publisher: Simon and Schuster
ISBN: 0743274296
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Two of the nation's most successful corporate leadership consultants now reveal their proven, systematic program for using the power of "high-integrity" politics to achieve career success, maximize team impact, and protect the company's reputation and bottom line. Each day in business, a corporate version of "survival of the fittest" is played out. Power plays, turf battles, deceptions, and sabotages block individuals' career progress and threaten companies' resources and results. In Survival of the Savvy, Rick Brandon and Marty Seldman provide ethical but street-smart strategies for navigating corporate politics to gain "impact with integrity," helping readers to: -Identify political styles at work through the Style Strengths Finder, and avoid being under or overly political -Discover the corporate "buzz" on you, and manage the corporate "airwaves" -Decipher unwritten company rules and protect yourself from sabotage and hidden agendas -Build key networks to promote yourself and your ideas with integrity -Learn to detect deception and filter misleading information -Increase your team's organizational savvy, influence, and impact -Gauge the political health of the company and forge a high-integrity political culture In addition, Survival of the Savvy helps individuals discover and overcome their own political blind spots and vulnerabilities. They learn step-by-step methods to avoid being underestimated or denied full recognition for their achievements. It shows them how to put forward their ideas and advance their careers in an ethical manner, with a high level of political awareness and skill. After reading this book, you will never have to say, "I didn't see it coming." Organizational savvy is a mission-critical competency for the complete leader. This timely and timeless book provides cutting-edge strategies and skills for surviving and thriving as you build individual and company success.
Author: D. Stroud
Publisher: Springer
ISBN: 023037820X
Category : Business & Economics
Languages : en
Pages : 175
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Book Description
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Author: Ingrid Law
Publisher: Penguin
ISBN: 1440634858
Category : Juvenile Fiction
Languages : en
Pages : 353
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Book Description
A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.
Author: Cynthia Shapiro
Publisher: St. Martin's Griffin
ISBN: 1429968354
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Cynthia Shapiro is a former Human Resources executive who's pulling back the curtain on the way that companies really work. In Corporate Confidential, she unmasks startling truths and what you can do about them, including: * There's no right to free speech in the workplace. *Age discrimination exists. * Why being too smart is not too smart. * Human Resources is not there to help you, but to protect the company from you. * And forty-five more! Cynthia Shapiro pulls no punches, giving readers an inside look at a secret world of hidden agendas they would never normally see. A world of insider information and insights that can save a career!
Author: Martin Lindstrom
Publisher: Simon and Schuster
ISBN: 1439172013
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Author: John Lovett
Publisher: John Wiley & Sons
ISBN: 1118149017
Category : Computers
Languages : en
Pages : 386
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Book Description
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.
Author: Randy Fenoli
Publisher: Grand Central Life & Style
ISBN: 1455504939
Category : Reference
Languages : en
Pages : 244
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Book Description
Every bride wants to feel beautiful and wants to have her dress express the essence of who she is. Now choosing the perfect thing to wear on that special day is easier than ever! Drawing on his experience as fashion director at Kleinfeld Bridal, Randy Fenoli has written a guidebook bursting with insights and inspiration for helping brides-to-be determine what story they want their dress to tell. It's All About the Dress covers: -Suggestions on flattering cuts, fabrics, and styles for every body type -Price ranges and budget -Trains, veils, headpieces, undergarments, and accessories -Insider secrets on managing the bridal dress appointment -Options for bridesmaids, mother of the bride, and more! Featuring 100 inspiring photos plus invaluable tips on how to deal with bridal dress 911's, It's All About the Dress is the ultimate sourcebook no bride-to-be should say "I do" without!
Author: Robert Shemin
Publisher: John Wiley & Sons
ISBN: 0471481289
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
An expert guide to the ins and outs of real estate financing Secrets of Buying and Selling Real Estate . . .Without Using Your Own Money! is the definitive insider's guide to traditional and creative (yet legal and ethical!) real estate financing. In understandable, step-by-step language, it walks you through explanations and examples of conventional real estate financing so you understand clearly how most financing works. It examines all the available creative or unusual financing strategies that seasoned investors and homebuyers use every day to buy and finance properties. Drawing on his long experience as a successful real estate investor, Robert Shemin spotlights the advantages and disadvantages of various types of mortgages, terms, and financing strategies so you know all your best options. He also includes informative material on how credit scoring works and understanding credit ratings and credit problems that could scuttle your loan. Offering proven techniques, expert tips, and creative alternatives along the way, Shemin details every important aspect of the financing process, with in-depth discussion of topics such as: * Owners' terms * Contracts for deed, land contracts, and lease options * How to use partners or cosigners * How to get approval after a mortgage company turns you down * How to buy property even if the bank says "no" * Creative ways to obtain down payments, getting the seller to contribute using nonprofit programs
Author: George Silverman
Publisher: AMACOM
ISBN: 0814416691
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.
