Author: T N Hari
Publisher: Bloomsbury Publishing
ISBN: 9389351103
Category : Business & Economics
Languages : en
Pages : 163
Book Description
Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems. The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories. Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India's most successful start-ups.
Saying No to Jugaad
Author: T N Hari
Publisher: Bloomsbury Publishing
ISBN: 9389351103
Category : Business & Economics
Languages : en
Pages : 163
Book Description
Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems. The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories. Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India's most successful start-ups.
Publisher: Bloomsbury Publishing
ISBN: 9389351103
Category : Business & Economics
Languages : en
Pages : 163
Book Description
Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems. The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories. Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India's most successful start-ups.
Jugaad Innovation
Author: Navi Radjou
Publisher: John Wiley & Sons
ISBN: 1118249747
Category : Business & Economics
Languages : en
Pages : 293
Book Description
"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." —The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.
Publisher: John Wiley & Sons
ISBN: 1118249747
Category : Business & Economics
Languages : en
Pages : 293
Book Description
"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." —The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.
Big Billion Startup: The Untold Flipkart Story
Author: Mihir Dalal
Publisher: Pan Macmillan
ISBN: 1529041554
Category : Business & Economics
Languages : en
Pages : 380
Book Description
The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live. IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology. Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged. Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company.
Publisher: Pan Macmillan
ISBN: 1529041554
Category : Business & Economics
Languages : en
Pages : 380
Book Description
The definitive account of India’s biggest startup that redefined e-commerce, entrepreneurship and the way we shop and live. IIT graduates Sachin Bansal and Binny Bansal founded out of a Bangalore apartment what would become India’s biggest e-commerce startup. Established in October 2007, Flipkart began as an online bookstore and soon came to be known for its ‘customer obsession’. As the startup’s reputation grew, so did its value, with venture capitalists in India and abroad lining up to invest heavily in the company that stood for bold ambition, unabashed consumerism and the virtues of technology. Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged. Based on extraordinary research, extensive interviews and deep access to key characters in the Flipkart story, Big Billion Startup is the riveting and revealing account of how Sachin and Binny Bansal built and sold India’s largest internet company.
Vignettes
Author: Manoj Kumar Patel
Publisher: Sankalp Publication
ISBN: 9388660749
Category : Art
Languages : en
Pages : 166
Book Description
The entire universe is a book to read and understand. Nature, environment, human, human behaviors, hunger, thirst, power, lust, love, competition, birds, animals, stars all of these convey mute as well as verbal messages with consistency and inconsistencies to its system and surroundings. Observant, if one is, can capture these and convert these to meaningful words which in turn can help in making a good living environment for one and all. The present book is a compilation of articles written over a period of 12 months starting from May 2018 to June 2019. The authors have expressed their observations and their own interpretations in different moods, melancholy, painful moments and pleasurable instances. Hence, these are, one can say, the manifestation of both conventional as well as unconventional thoughts. We have not limited our expressions to any limits. The articles are written as the words started coming to our mind based on the situation and circumstance of the events observed. We, consciously, have kept the articles in a format that is different from other books. We have discussed the Ramayana as a history rather than mythology, we have also deliberated on beauty as a deeply valued material, we have also written about materials such as narcissism and living with originality. We have also spoken about – life as a practical field and is not to be lived as a moral science classroom. The articles are deliberately kept at random and each article is a stand-alone description. We would suggest readers read any article as the first article and any article as the final article because all articles in the book are independent and mutually exclusive from other articles.
Publisher: Sankalp Publication
ISBN: 9388660749
Category : Art
Languages : en
Pages : 166
Book Description
The entire universe is a book to read and understand. Nature, environment, human, human behaviors, hunger, thirst, power, lust, love, competition, birds, animals, stars all of these convey mute as well as verbal messages with consistency and inconsistencies to its system and surroundings. Observant, if one is, can capture these and convert these to meaningful words which in turn can help in making a good living environment for one and all. The present book is a compilation of articles written over a period of 12 months starting from May 2018 to June 2019. The authors have expressed their observations and their own interpretations in different moods, melancholy, painful moments and pleasurable instances. Hence, these are, one can say, the manifestation of both conventional as well as unconventional thoughts. We have not limited our expressions to any limits. The articles are written as the words started coming to our mind based on the situation and circumstance of the events observed. We, consciously, have kept the articles in a format that is different from other books. We have discussed the Ramayana as a history rather than mythology, we have also deliberated on beauty as a deeply valued material, we have also written about materials such as narcissism and living with originality. We have also spoken about – life as a practical field and is not to be lived as a moral science classroom. The articles are deliberately kept at random and each article is a stand-alone description. We would suggest readers read any article as the first article and any article as the final article because all articles in the book are independent and mutually exclusive from other articles.
From Unknown to Unforgettable
Author: Harsh Pamnani
Publisher: Penguin Random House India Private Limited
ISBN: 9367905459
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.
Publisher: Penguin Random House India Private Limited
ISBN: 9367905459
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups. If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.
Jugaad 3.0
Author: Simone Ahuja
Publisher: Penguin Random House India Private Limited
ISBN: 9353054591
Category : Literary Collections
Languages : en
Pages : 214
Book Description
This book will prove that every organization's best chance, to survive and become better than ever, lies within itself. Against the decidedly progressive, action-oriented, and above all restless backdrop of disruption, the DNA of established business is starting to realign. It's the beginning of a groundswell that has started to make lean entrepreneurship a core competency within big business. Based on hundreds of interviews, as well as the author's consulting work within companies, Jugaad 3.0 Hacking the Corporation identifies the competencies these corporate hackers possess. It also offers a spectrum of carefully crafted archetypes to help people see themselves in this trend and allow organizations identify the innovators in their midst.
Publisher: Penguin Random House India Private Limited
ISBN: 9353054591
Category : Literary Collections
Languages : en
Pages : 214
Book Description
This book will prove that every organization's best chance, to survive and become better than ever, lies within itself. Against the decidedly progressive, action-oriented, and above all restless backdrop of disruption, the DNA of established business is starting to realign. It's the beginning of a groundswell that has started to make lean entrepreneurship a core competency within big business. Based on hundreds of interviews, as well as the author's consulting work within companies, Jugaad 3.0 Hacking the Corporation identifies the competencies these corporate hackers possess. It also offers a spectrum of carefully crafted archetypes to help people see themselves in this trend and allow organizations identify the innovators in their midst.
India Reloaded
Author: D. Sinha
Publisher: Springer
ISBN: 1137367105
Category : Business & Economics
Languages : en
Pages : 198
Book Description
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
Publisher: Springer
ISBN: 1137367105
Category : Business & Economics
Languages : en
Pages : 198
Book Description
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
The Unique Indian Market
Author: Prateek Jain
Publisher: Notion Press
ISBN: 163606602X
Category : Business & Economics
Languages : en
Pages : 235
Book Description
India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market. A proper understanding of the history, culture, and society of a country is a pre-requisite for achieving success in doing business in that country. This book provides you with a broad overview of India and the Indian market with a lot of on-ground practical information. This book is meant for entrepreneurs and Small & Medium Enterprises (SMEs) who want to do business in India. It will be of great use to the foreign entrepreneurs and SMEs who want to do business in India and also the Indian entrepreneurs and SMEs who want to expand to the national level from the local or regional level. This book will also be of interest to those who have good local or regional knowledge about India but want to know more about India at the national level. They will discover some lesser-known aspects of the Indian market and will come to know about many new things which they never knew about India. This is among the best times to do business in India. Opportunities and possibilities exist in all areas and transitions are taking place fast. It’s high time that foreign as well as Indian entrepreneurs and SMEs explore this vast country and its market. The only requirement is to appreciate the uniqueness existing in the Indian market and act accordingly. About the Author: Dr. Prateek Jain is a Management and Strategy Professional with a work experience of more than 23 years. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He runs his own Consulting and Training organization, which works in the area of entrepreneurship and Small & Medium Enterprises (SMEs). Among other activities, his organization also facilitates business relations between Indian and foreign entrepreneurs and SMEs, and works with them with regards to India and do their hand-holding in the Indian market. He is based at Noida (Delhi NCR).
Publisher: Notion Press
ISBN: 163606602X
Category : Business & Economics
Languages : en
Pages : 235
Book Description
India and its market are highly complex and even the native people face challenges in understanding it; leave aside the foreigners. India is a highly heterogeneous country with marked differences in everything, including business. It is quite usual for people to get perplexed and puzzled by the diversity of India and the variations existing in its market. A proper understanding of the history, culture, and society of a country is a pre-requisite for achieving success in doing business in that country. This book provides you with a broad overview of India and the Indian market with a lot of on-ground practical information. This book is meant for entrepreneurs and Small & Medium Enterprises (SMEs) who want to do business in India. It will be of great use to the foreign entrepreneurs and SMEs who want to do business in India and also the Indian entrepreneurs and SMEs who want to expand to the national level from the local or regional level. This book will also be of interest to those who have good local or regional knowledge about India but want to know more about India at the national level. They will discover some lesser-known aspects of the Indian market and will come to know about many new things which they never knew about India. This is among the best times to do business in India. Opportunities and possibilities exist in all areas and transitions are taking place fast. It’s high time that foreign as well as Indian entrepreneurs and SMEs explore this vast country and its market. The only requirement is to appreciate the uniqueness existing in the Indian market and act accordingly. About the Author: Dr. Prateek Jain is a Management and Strategy Professional with a work experience of more than 23 years. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He runs his own Consulting and Training organization, which works in the area of entrepreneurship and Small & Medium Enterprises (SMEs). Among other activities, his organization also facilitates business relations between Indian and foreign entrepreneurs and SMEs, and works with them with regards to India and do their hand-holding in the Indian market. He is based at Noida (Delhi NCR).
The Power of Us
Author: David Price
Publisher: Thread
ISBN: 1800191189
Category : Education
Languages : en
Pages : 365
Book Description
Updated edition with fresh insights for 2022 ‘PUT THIS ON EVERY LEADER’S DESK NOW!’ Jack Milner, Executive Coach Fans of Matthew Syed, Angela Duckworth, Simon Sinek, Brené Brown, Timothy Ferris and Malcolm Gladwell should read The Power of Us now! Why do some organisations thrive while others seem paralysed by inaction? How do we become more innovative? The Power of Us is the result of a three-year journey around the world seeking out highly successful companies from BrewDog and Patagonia to inner city schools and renewable energy co-ops to find the answers. Cultivating people-powered innovation enables everyone to collaboratively work to figure things out. We just need to nurture the mindset and culture that makes innovation an everyday occurrence. Consultant, global thought leader and author David Price shows you how with a practical toolkit of ideas centred on 8 key principles: Trust and Transparency Engagement and Equity Autonomy and Agency Mastery and Meaning Thought-provoking and incisive, The Power of Us is an urgent call for leaders, teams and individuals to challenge the status quo, transform our lives and rebuild a better world for the future. Praise for The Power of Us: ‘Brilliant… If you only read one book this year, make it this one.’ Jamie Smith, CEO C-Learning ‘One of the most important titles of our time on one of the most important topics of our time.’ Jeff Ikler, Getting Unstuck podcast ‘Packed with fascinating case studies showing that innovation often comes from unexpected places and is the result of ordinary people who are willing to go against the grain. Essential reading if you want to imagine a better future and get inspired.’ Sam Conniff Allende & Alex Barker, Be More Pirate ‘…the closest thing we're going to get to a single handbook…of all of the things that we need to do and consider as organisations and leaders…Funny, helpful and engaging and full of actionable ideas and anecdotes. Do yourself and your organisation a favour and read this book!’ Dave Coplin, CEO Envisioneers Ltd ‘Whether you lead thousands or are looking to make a personal contribution to the planet, The Power of Us… is for us!’ Peter Hutton, Director, Future Schools Alliance ‘Thought-provoking and incisive…an urgent call for leaders, teams and individuals to challenge the status quo.’ Tom vander Ark, CEO Getting Smart ‘Truly inspired… A magnificent learning book for now.’ Garry Ridge, CEO & Chair, WD-40 Company ‘A book of our time… will inspire you, drive you and ultimately connect us all.’ Dr Richard Gerver; speaker, author, educator ‘The Power of Us is the first book that captures the cultural forces that power innovation, the structural elements to fuel people power, and the tool-kit to nurture mass innovation.’ Annalie Killian, sparks & honey
Publisher: Thread
ISBN: 1800191189
Category : Education
Languages : en
Pages : 365
Book Description
Updated edition with fresh insights for 2022 ‘PUT THIS ON EVERY LEADER’S DESK NOW!’ Jack Milner, Executive Coach Fans of Matthew Syed, Angela Duckworth, Simon Sinek, Brené Brown, Timothy Ferris and Malcolm Gladwell should read The Power of Us now! Why do some organisations thrive while others seem paralysed by inaction? How do we become more innovative? The Power of Us is the result of a three-year journey around the world seeking out highly successful companies from BrewDog and Patagonia to inner city schools and renewable energy co-ops to find the answers. Cultivating people-powered innovation enables everyone to collaboratively work to figure things out. We just need to nurture the mindset and culture that makes innovation an everyday occurrence. Consultant, global thought leader and author David Price shows you how with a practical toolkit of ideas centred on 8 key principles: Trust and Transparency Engagement and Equity Autonomy and Agency Mastery and Meaning Thought-provoking and incisive, The Power of Us is an urgent call for leaders, teams and individuals to challenge the status quo, transform our lives and rebuild a better world for the future. Praise for The Power of Us: ‘Brilliant… If you only read one book this year, make it this one.’ Jamie Smith, CEO C-Learning ‘One of the most important titles of our time on one of the most important topics of our time.’ Jeff Ikler, Getting Unstuck podcast ‘Packed with fascinating case studies showing that innovation often comes from unexpected places and is the result of ordinary people who are willing to go against the grain. Essential reading if you want to imagine a better future and get inspired.’ Sam Conniff Allende & Alex Barker, Be More Pirate ‘…the closest thing we're going to get to a single handbook…of all of the things that we need to do and consider as organisations and leaders…Funny, helpful and engaging and full of actionable ideas and anecdotes. Do yourself and your organisation a favour and read this book!’ Dave Coplin, CEO Envisioneers Ltd ‘Whether you lead thousands or are looking to make a personal contribution to the planet, The Power of Us… is for us!’ Peter Hutton, Director, Future Schools Alliance ‘Thought-provoking and incisive…an urgent call for leaders, teams and individuals to challenge the status quo.’ Tom vander Ark, CEO Getting Smart ‘Truly inspired… A magnificent learning book for now.’ Garry Ridge, CEO & Chair, WD-40 Company ‘A book of our time… will inspire you, drive you and ultimately connect us all.’ Dr Richard Gerver; speaker, author, educator ‘The Power of Us is the first book that captures the cultural forces that power innovation, the structural elements to fuel people power, and the tool-kit to nurture mass innovation.’ Annalie Killian, sparks & honey
Instrumental Lives
Author: Pankaj Sekhsaria
Publisher: Routledge
ISBN: 0429831323
Category : Technology & Engineering
Languages : en
Pages : 198
Book Description
Instrumental Lives is an account of instrument making at the cutting edge of contemporary science and technology in a modern Indian scientific laboratory. For a period of roughly two-and-half decades, starting the late 1980s, a research group headed by CV Dharmadhikari in the physics department at the Savitribai Phule University, Pune, fabricated a range of scanning tunnelling and scanning force microscopes including the earliest such microscopes made in the country. Not only were these instruments made entirely in-house, research done using them was published in the world's leading peer reviewed journals, and students who made and trained on them went on to become top class scientists in premier institutions. The book uses qualitative research methods such as open-ended interviews, historical analysis and laboratory ethnography that are standard in Science and Technology Studies (STS), to present the micro-details of this instrument making enterprise, the counter-intuitive methods employed, and the unexpected material, human and intellectual resources that were mobilised in the process. It locates scientific research and innovation within the social, political and cultural context of a laboratory's physical location and asks important questions of the dominant narratives of innovation that remain fixated on quantitative metrics of publishing, patenting and generating commerce. The book is a story as much of the lives of instruments and their deaths as it is of the instrumentalities that make those lives possible and allow them to live on, even if with a rather precarious existence.
Publisher: Routledge
ISBN: 0429831323
Category : Technology & Engineering
Languages : en
Pages : 198
Book Description
Instrumental Lives is an account of instrument making at the cutting edge of contemporary science and technology in a modern Indian scientific laboratory. For a period of roughly two-and-half decades, starting the late 1980s, a research group headed by CV Dharmadhikari in the physics department at the Savitribai Phule University, Pune, fabricated a range of scanning tunnelling and scanning force microscopes including the earliest such microscopes made in the country. Not only were these instruments made entirely in-house, research done using them was published in the world's leading peer reviewed journals, and students who made and trained on them went on to become top class scientists in premier institutions. The book uses qualitative research methods such as open-ended interviews, historical analysis and laboratory ethnography that are standard in Science and Technology Studies (STS), to present the micro-details of this instrument making enterprise, the counter-intuitive methods employed, and the unexpected material, human and intellectual resources that were mobilised in the process. It locates scientific research and innovation within the social, political and cultural context of a laboratory's physical location and asks important questions of the dominant narratives of innovation that remain fixated on quantitative metrics of publishing, patenting and generating commerce. The book is a story as much of the lives of instruments and their deaths as it is of the instrumentalities that make those lives possible and allow them to live on, even if with a rather precarious existence.