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Author: Mike Southon
Publisher: Century
ISBN: 9781847940063
Category : Sales management
Languages : en
Pages : 150
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Book Description
Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat, by the team that bought you The Boardroom Entrepreneur, is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, who is determined to make it a key part of their business' strategy.
Author: Mike Southon
Publisher: Pearson UK
ISBN: 1292243856
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. “This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I’d found it sooner!” Justin Gayner, Founder, ChannelFlip “This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.” Henrietta Morrison, Founder, Lily’s Kitchen" ‘I recommend this book to any aspiring entrepreneur.’ Sir Charles Dunstone CVO, Founder, Carphone Warehouse “If you want to know how to successfully grow a company, this is the book for you!” Brendan Robinson, Founder, Village Vet This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SMALL BUSINESSES START-UP BUSINESS ENTREPRENEURSHIP The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.
Author: Mike Southon
Publisher: Pearson UK
ISBN: 1292243848
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
The 2018 Edition has been radically updated whilst maintaining all of the classic advice from earlier, successful editions. “This book changed my life and helped me found an international business that eventually sold for many millions of pounds. If only I’d found it sooner!” Justin Gayner, Founder, ChannelFlip “This book is packed with brilliant advice which will give you the confidence to develop wings and fly high as you throw yourself into your new business.” Henrietta Morrison, Founder, Lily’s Kitchen" ‘I recommend this book to any aspiring entrepreneur.’ Sir Charles Dunstone CVO, Founder, Carphone Warehouse “If you want to know how to successfully grow a company, this is the book for you!” Brendan Robinson, Founder, Village Vet This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SMALL BUSINESSES START-UP BUSINESS ENTREPRENEURSHIP The Beermat Entrepreneur helps you convert your jotted notes about your business idea into a big and successful business. With wit and humour, this quick-to-read and simple-to-use book could turn your beermat inspiration into reality. You’ve got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don’t – the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out. From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth’ – this is the guide to turning good ideas into real businesses. Revised and updated completely, this classic book for entrepreneurs contains the distilled wisdom of serially successful entrepreneur Mike Southon and is packed with advice and insight for any aspiring business person, either within an existing company or thinking of starting up on their own. Happy Reading! Please do share your thoughts with us.
Author: Richard White
Publisher: Teach Yourself
ISBN: 1473623359
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
Most business books just tell you what to do. The Sales Coach guides you every step of the way. Who are you? Anyone who sells on a regular basis and wants to become more effective at selling. Where will this book take you? You will be armed with the techniques you need to close more sales with less effort. How does it work? You'll fine-tune your sales skills through a combination of practical, tried-and-tested advice, and unique interactive exercises. What else do you get? The book includes access to a range of free downloadable templates and resources that will help you develop even further. Improve your sales effectiveness Discover your USP Hone your sales pitch Win more sales with less effort Feel more confident and motivated
Author: Adrian Liley
Publisher: Lulu.com
ISBN: 0244031886
Category : Fiction
Languages : en
Pages : 536
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Book Description
Percy Gabbitt is on the run...from virtually everyone. The police want him, a South London gang wants him, The Japanese and the Americans want him. But Gabbitt doesn't know it as he stumbles around the Far East on a Marketing Trip avoiding bullets, riots and speeding trains. This is the second part of The Marketeer and also includes panda kidnapping, torture by Polly Pockets, motionless artistes and a whole host of unsavoury characters from goblins and minotaurs to psychotic assassins and the fans of Watford Football Club.
Author:
Publisher:
ISBN:
Category : Industrial management
Languages : en
Pages : 886
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Book Description
Author: Richard Parkes Cordock
Publisher: John Wiley & Sons
ISBN: 1841127523
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Inspired by the true story of a flight with Sir Richard Branson,Millionaire Upgrade blows the lid off the accepted beliefthat successful entrepreneurs are a breed apart, possessing somespecial magic. Through the combined wisdom of interviews with 50 self-mademillionaire entrepreneurs, this book takes you on your own personalmaster class in success, as experienced through the eyes of Tom, afrustrated employee who is upgraded on a long haul flight, andfinds himself sitting next to self made millionaire Michael. Duringthe flight Michael shares the science and secrets behind his ownsuccess. Better than any in-flight movie, Millionaire Upgrade getsyou inside the minds of successful entrepreneurs and self-mademillionaires giving you the inside track on how they think andact. Praise for Millionaire Upgrade: "It took me a long time to learn this stuff—I wishI’d been on that plane 30 years ago!" —Simon Woodroffe - YO! Sushi & Dragons Den "The principles of success apply equally whether you are anaspiring entrepreneur, chief executive of a large plc or simplylooking for inspiration for your own personal life. Here’swhere you start, by reading this book." —Allan Leighton - Chairman, Royal Mail "If you want a toolkit to help you become a successfulentrepreneur, read this book. Then put it into practice." —Duncan Bannatyne - Bannatyne Leisure & DragonsDen "Everything in business is a learning experience. I should know!I'd recommend all would-be entrepreneurs to read this book and beinspired to boldly set out on your own entrepreneurial journey. Youwon't regret it." —Rachel Elnaugh – Red Letter Days and Dragons'Den "It is refreshing to find a book that describes the keydifference between the entrepreneur and the rest – attitude.So often in life a cigarette paper’s thickness separatessuccess from failure and Richard has written a book that perfectlycaptures this and suggests a way of thinking that can transform thetin of dog food into a thoroughbred racehorse." —Tim Smit - Eden Project "Millionaire Upgrade captures the essence of what it takes to besuccessful in anything you choose to do. The rules of success aretimeless and simply explained so you can apply them in your ownbusiness or personal life." —BJ Cunningham - Founder of Death Cigarettes "In Millionaire MBA, Richard decoded entrepreneurs and unpickedtheir millionaire mindset. With Millionaire Upgrade, he has put itall back together again through IBELIEVE and a compelling story.Very clever and a must read for any budding entrepreneur!" —Rene Carayol - Leadership Guru "It takes a certain mindset to succeed in creating your ownbusiness. This book spells out how you need to think and act tosucceed – whether you are an entrepreneur or a professionalmanager. It’s a great read too." —Matthew Barrett - Chairman, Barclays Bank
Author: Kate Atkin
Publisher: SRA Books
ISBN: 1906316155
Category : Business & Economics
Languages : en
Pages : 145
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Book Description
The Confident Manager offers valuable lessons to young and aspiring managers as well as sage advice to those already experienced in management. Told in a compelling story format, the messages are clear, concise and practical. Applying the lessons in this book will: · Boost your self-confidence both at work and personally. · Increase morale, team-working and customer service. · Improve the performance of your business. Matt quickly realizes that his new job as project manager requires different skills from the ones he is used to using – this time he needs to do “people stuff”. His mistakes and successes highlight key messages in effective people management.
Author: David Mellor
Publisher: FilamentPublishing Ltd
ISBN: 1905493428
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
The purpose of this book is to help people understand the transition from working for a big institution to working for themselves. David Mellor has made this journey and shows others how to do the same. He shows readers how to prosper rather than to merely survive and how their business venture will bring everything they wish for. The journey will take you through three very important phases: Reflecting - what does it take to make this transition - and is it for you?; Planning - how do you go about preparing to launch your business?; and, Doing - what attributes are going to be really important in the early days post-launch? You will be given practical tips and hints, all garnered from the 'University of Life'. Prior to establishing his own consultancy practice in 2001, David Mellor had a 25-year career in banking, which also gave him exposure to the small business market. Since 2001, he has capitalised on this and specialised in mentoring aspiring business owners, launching hundreds of people on this path, and on occasions persuading people not to do it! He uses practical tips and hints to help them launch with confidence and achieve success rather than just becoming another casualty.
Author: John Williams
Publisher: Pearson UK
ISBN: 0273748858
Category : Self-Help
Languages : en
Pages : 267
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Book Description
"Do you have a sane work-play balance? Had enough of your job and want to change your life? Here’s how to do it" The Times Stuck in a job that’s boring you to tears? Slogging away at a business that’s never quite taken off? Still can’t decide what you’d rather do? Well, it’s time to change all that. We’ve reached a remarkable point in the history of work. With the right guidance, it’s now possible for anyone to make a living from doing the things they love. Written by a career maverick who escaped corporate life, Screw Work Let’s Play is your blueprint to create a work-life full of fun, freedom and creativity; something more like play than work. Packed full of stories from people who turned their passion into their living – or even a million pound business – you’ll discover10 secrets to transform your working life, starting today. Discover life-changing ideas and practical plans including: · How to win your first playcheque – without quitting your current job · How to beat the doubts and internal blocks that hold you back · How you can play and get rich – even in a recession Whether you want to start a business, create an ideal job, write a book, or change the world, there’s no need to suffer unfulfilling work any more. Ready to play? Unlock exclusive extras at www.screwworkletsplay.com Join the Play Revolution
Author: Michael Anderson
Publisher: Crimson
ISBN: 1854585711
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
A business plan is essential for any business, new or established. But where do you start? What do you need to include? Whether you need to raise finance, get senior management to support your plans, or simply want a roadmap for growth you need a successful business plan. We explain what to put in, what to leave out and how to structure it to be most effective. This book takes you step-by-step through how and why to write a business plan. It uses practical techniques and everyday examples to ensure your business plan gets the results you want; whether it’s start-up funding, strategic insight or a recovery plan. It’s written by expert authors, Michael Anderson & Jane Khedair, of Business Plan Services, in association with London Business School. This books will help you: - Persuade investors to back your business - Convince senior management to support your plans - Avoid common business plan mistakes - Adapt your business plan for different audiences
