Rowntree and the Marketing Revolution, 1862-1969 PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Rowntree and the Marketing Revolution, 1862-1969 PDF full book. Access full book title Rowntree and the Marketing Revolution, 1862-1969 by Robert Fitzgerald. Download full books in PDF and EPUB format.
Author: Robert Fitzgerald
Publisher: Cambridge University Press
ISBN: 0521435129
Category : Business & Economics
Languages : en
Pages : 774
Get Book Here
Book Description
Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
Author: Robert Fitzgerald
Publisher: Cambridge University Press
ISBN: 0521435129
Category : Business & Economics
Languages : en
Pages : 774
Get Book Here
Book Description
Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
Author: Paul Chrystal
Publisher: Pen and Sword History
ISBN: 1526778904
Category : Biography & Autobiography
Languages : en
Pages : 307
Get Book Here
Book Description
The Rowntree family, especially Henry and the younger Joseph Rowntree are, along with the Fry’s, Cadbury’s, Mars and Terry’s, synonymous with the birth and growth of the chocolate industry in Britain. Between them, they were the chocolate industry in Britain. This book charts the fascinating story behind the birth and development of the chocolate empire that was Rowntrees. Background information to this astonishing business comes by way of chapters on the early history of the Rowntrees, contemporary York, the relationship between Quakers and chocolate, and the Tuke family – without whom there would have been no Rowntrees, and no Kit Kats. Henry, it is usually forgotten, was the founder of Rowntree’s – he made the momentous decision to sign the deal with the Tukes and we join him in those very early days of the fledgling company and watch how he helped it through some very dark, and sometimes humorous, times in what was then a very shambolic set up – cash strapped and making it up as the company lurched from crisis to crisis. Joseph, his elder brother, it was, who became the driving force to eventual global success, mixing his hectic business life with acts of compassion and a benevolent management model, all of which paved the way for decent wages, pensions, insurance and mutual respect in the workplace. Charity work extended beyond the factories to lift workers and others out of the slums of York to a life in a healthy model village, to provide a good social life, an extensive park, swimming pool and education for children and adults. More context is given with chapters on Joseph’s relentless industrial espionage, the advancements in chocolate production and 20th century rivals in the domestic and export markets, and mergers and acquisitions. Rowntree’s role in the two world wars is also covered along with the struggle Joseph Rowntree had accepting the importance of advertising. Altogether this book gives two fascinating biographies of two exceptional and driven brothers who came together to form one of our greatest companies - producing some of our best loved confectionery products.
Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1134688687
Category : Business & Economics
Languages : en
Pages : 464
Get Book Here
Book Description
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Author: John Bradley
Publisher: John Wiley & Sons
ISBN: 1119995051
Category : Business & Economics
Languages : en
Pages : 550
Get Book Here
Book Description
A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader. This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets: Putting product quality at the heart of the brand. Harnessing the miracles of the Industrial and Transportation Revolutions to drive explosive growth Industry consolidation via mergers and acquisitions to cement critical mass A radical approach to harnessing the potential of its workforce to create the most effectively run company in Britain The virtuous circle of economies of scale which slashed prices and brought chocolate to the masses Innovative marketing and selling approaches that put the Cadbury brand into not just the minds of consumers, but their hearts. Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales. The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.
Author: Kerstin Brückweh
Publisher: Springer
ISBN: 1137284501
Category : Social Science
Languages : en
Pages : 364
Get Book Here
Book Description
Explaining crime by reference to abnormalities of the brain is just one example of how the human and social sciences have influenced the approach to social problems in Western societies since 1880. Focusing on applications such as penal policy, therapy, and marketing, this volume examines how these sciences have become embedded in society.
Author: Chris Titley
Publisher: Bloomsbury Publishing
ISBN: 0747814368
Category : Biography & Autobiography
Languages : en
Pages : 120
Get Book Here
Book Description
The Rowntree name is linked to some of the most iconic and well-loved brands of the 20th century, including the KitKat, Aero and Fruit Pastilles. On the way he transformed a small factory in York into a global business. But there is much more to the Joseph Rowntree story than chocolate. A prominent Quaker, social reformer, political campaigner and educationalist, he reshaped his home city and improved the welfare of generations of workers. Rather than diminish with his death in 1925, Rowntree's legacy has grown as the charitable trusts he founded become ever-more influential. This fascinating biography traces Joseph Rowntree's life from grocer's son to great Victorian philanthropist and beyond.
Author: Michael French
Publisher: Manchester University Press
ISBN: 9780719056055
Category : Business & Economics
Languages : en
Pages : 238
Get Book Here
Book Description
This book provides the first comprehensive evaluation of Britain’s food laws from the 1860s to 1930s and the first analysis of the Victorian anti-adulteration legislation in 25 years. The book brings important historical perspectives to the pressing contemporary debate about food safety and the most appropriate forms of regulation by indicating that government policy historically has been shaped by competing business and consumer-protectionist pressures.
Author: A. Curthoys
Publisher: Springer
ISBN: 0230304966
Category : History
Languages : en
Pages : 271
Get Book Here
Book Description
Drawn from decades of experience, this is a concise and highly practical guide to writing history. Aimed at all kinds of people who write history academic historians, public historians, professional historians, family historians and students of all levels the book includes a wide range of examples from many genres and styles.
Author: Louise A. Jackson
Publisher: Routledge
ISBN: 1351872087
Category : History
Languages : en
Pages : 381
Get Book Here
Book Description
Women's work has proved to be an important and lively subject of debate for historians. An earlier focus on the pay, conditions and occupational opportunities of predominantly blue-collar working-class women has now been joined by an interest in other social groups (white-collar workers, clerical workers and professionals) as well as in the cultural practices of the work place, reflecting in part the recent 'cultural turn' in historical methodology. Although the term 'culture' is debated and contested, this volume reflects this diversity, addressing a variety of interpretations. The individual essays address such issues as how women have created occupational and professional identities, negotiated masculine working practices (cultural, legal and institutional) and created their own 'feminine' environments. They also examine the integration of paid work with domestic responsibilities, the concept of 'career' for women, and the construction and representation of women's work within the wider cultural landscape.' By focusing on the experiences of British women between c.1850 and 1950, the collection vividly demonstrates that the association of 'work' with paid labour is problematic and that the categories of 'work', 'leisure' and 'consumption' must be viewed as overlapping and inter-linked rather than as separate entities. Furthermore, it highlights the ways in which the concept of gender operated as an organising principle in the construction and negotiation of identities and practices in British society.
Author: Paul Chrystal
Publisher: Pen and Sword History
ISBN: 1526778866
Category : Cooking
Languages : en
Pages : 320
Get Book Here
Book Description
A chronicle of confectionaries throughout the centuries—from honeycombs to Haribo. “There is much to get your teeth into within these pages.” —Best of British Magazine We all remember sweets—objects of pure delight and the endless cause of squabbles, fights even, hoarding and swapping; a chance to gorge, suck, crunch, and chew. But they’re by no means just a nostalgic thing of days past, and it’s not only children who love and devour sweets—gobstoppers, bulls eyes, licorice, seaside rock, bubble gum, and the like; grown-ups of all ages are partial to a good humbug, or a lemon sherbet or two—in the car, (annoyingly) at the cinema or while out walking—wherever and whenever, the sweet is there, the sweet delivers and the sweet rarely disappoints. Sweets then are ubiquitous and enduring; they cross age, culture, and gender boundaries and they have been around, it seems, forever. This book tells the story of sweets from their primitive beginnings to their place today as a billion-pound commodity with its sophisticated, seductive packaging and sales, advertising and marketing. It explores the people’s favorites, past and present; but there is also a dark side to sweets—and this book does not shy away from the deleterious effect on health as manifested in obesity, tooth decay, and diabetes. It delves into sweet and candy shops in supermarkets and markets, retro sweet shops, fudge makers, vintage sweets online, sweet manufacturing, chocolate, the grey line between sweets and “medicines” ancient and modern. It goes round the world unwrapping sweets from different countries and cultures and it examines how immigrants from all nations have changed our own sweet world.
