Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change PDF Download
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Author: Jonathan Brill
Publisher: McGraw Hill Professional
ISBN: 1264257163
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
“An actionable framework for driving change.”—Adam Grant Will the next rogue wave sink your ship—or will you choose to profit from it? At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends—the undercurrents of radical, systemic change—are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win. In Rogue Waves, Jonathan Brill—a renowned expert on resilient growth and decision making under uncertainty—shows you how to prepare your business to survive and thrive through the most radical upheavals. Drawing on years of experience as a Fortune 500 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to: Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your business Turn sudden threats into outsized opportunities Create a culture of entrepreneurship and experimentation Build and scale leadership skills and processes to supercharge your company’s agility and adaptability This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.Resilience is your new strategy for growth.
Author: Jonathan Brill
Publisher: McGraw Hill Professional
ISBN: 1264257163
Category : Business & Economics
Languages : en
Pages : 272
Get Book
Book Description
“An actionable framework for driving change.”—Adam Grant Will the next rogue wave sink your ship—or will you choose to profit from it? At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends—the undercurrents of radical, systemic change—are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win. In Rogue Waves, Jonathan Brill—a renowned expert on resilient growth and decision making under uncertainty—shows you how to prepare your business to survive and thrive through the most radical upheavals. Drawing on years of experience as a Fortune 500 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to: Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your business Turn sudden threats into outsized opportunities Create a culture of entrepreneurship and experimentation Build and scale leadership skills and processes to supercharge your company’s agility and adaptability This must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.Resilience is your new strategy for growth.
Author: Alex Goldfayn
Publisher: John Wiley & Sons
ISBN: 1119084040
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | “The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” – 800CEORead.com “Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – Inc.com Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money. Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say. How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.
Author: Perry Marshall
Publisher: Entrepreneur Press
ISBN: 1613083238
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author: Sam Carpenter
Publisher: Greenleaf Book Group
ISBN: 1608320529
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
A Simple Mindset Tweak Will Change Your Life. After a fifteen-year nightmare operating a stagnant service business, Sam Carpenter developed a down-to-earth methodology that knocked his routine eighty-hour workweek down to a single hour—while multiplying his bottom-line income more than twenty-fold. In Work the System, Carpenter reveals a profound insight and the exact uncomplicated, mechanical steps he took to turn his business and life around without turning it upside down. Once you “get” this new vision, success and serenity will come quickly. You will learn to: • Make a simple perception adjustment that will change your life forever. • See your world as a logical collection of linear systems that you can control. • Manage the systems that produce results in your business and your life. • Stop fire-killing. Become a fire-control specialist! • Maximize profit, create client loyalty, and develop enthusiastic employees who respect you. • Identify insidious “errors of omission.” • Maximize your biological and mechanical “prime time” so that you are working at optimum efficiency. • Design the life you want—and then, in the real world, quickly create it! You can keep doing what you have always done, and continue getting mediocre, unsatisfactory results. Or you can find the peace and freedom you’ve always wanted by transforming your business or corporate department into a finely tuned machine that runs on autopilot!
Author: Danny Schuman
Publisher:
ISBN: 9780692068526
Category : Entrepreneurship
Languages : en
Pages : 136
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Book Description
There's never been a better time to be an entrepreneur. The question is, what kind of entrepreneur will you be? If your sole purpose in life is amassing money, you may want to try a different book. If you crave the flexibility to be passionate, original, and unabashedly enthusiastic about what you do, create work that could excite you on a daily basis, and still earn you enough money to not have to worry about money, The Worst Business Model in the World may be calling your name. It's about doing what you're passionate about and good at, and taking the strategic steps to create a business around that passion. It's about leaving a 9-5 job behind not knowing if you'll match your income level but confident that you'll exceed your happiness level. Backed by interviews with more than 100 entrepreneurs in a wide range of industries, The Worst Business Model in the World provides strategic advice for the real problems entrepreneurs face, whether you're a veteran entrepreneur or on your way to becoming one. Author Danny Schuman lays out a roadmap to help you stay stubbornly and blissfully independent, so you can spend more time doing what you love and less time doing what you hate. Featuring 24 insights, each with an actionable tool, this book will help fill your wallet, feed your heart, and lift you up to the place you really want to be, so you can do all the things you're good at with less pain, enough profits, and more joy.
Author: Richard Rumelt
Publisher: Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Author: Eric Von Hippel
Publisher: MIT Press
ISBN: 0262250179
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The process of user-centered innovation: how it can benefit both users and manufacturers and how its emergence will bring changes in business models and in public policy. Innovation is rapidly becoming democratized. Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users—both individuals and firms—often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.The trend toward democratized innovation can be seen in software and information products—most notably in the free and open-source software movement—but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive. Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses—the custom semiconductor industry is one example—that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license.
Author: Naomi Klein
Publisher: Macmillan
ISBN: 9780312203436
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Author: Chris Anderson
Publisher: Hachette Books
ISBN: 1401384633
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Author: Jostein Gaarder
Publisher: Farrar, Straus and Giroux
ISBN: 1466804270
Category : Fiction
Languages : en
Pages : 544
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Book Description
One day Sophie comes home from school to find two questions in her mail: "Who are you?" and "Where does the world come from?" Before she knows it she is enrolled in a correspondence course with a mysterious philosopher. Thus begins Jostein Gaarder's unique novel, which is not only a mystery, but also a complete and entertaining history of philosophy.
