Retour sur la stratégie de lancement d'un traitement contre le Covid-19

Retour sur la stratégie de lancement d'un traitement contre le Covid-19 PDF Author: Léopold Dornois
Publisher:
ISBN:
Category :
Languages : fr
Pages : 0

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Book Description
Cette thèse nous permet de nous replonger dans le contexte épidémique que la planète a connu à compter de l'année 2020. Après une description scientifique du coronavirus et des mécanismes pathologiques associés, nous tenterons dans un premier temps d'expliquer comment le virus a pu être transmis au genre humain et se répandre si rapidement. Puis à travers l'analyse du traitement médiatique attribué au sujet, nous développerons quel a été le rapport des médecins à l'information pendant la période épidémique. Nous analyserons de manière approfondie leur consommation des médias, en prenant en compte notamment la fréquence, les supports et canaux utilisés, dans l'objectif de dégager un consensus sur lequel un laboratoire devrait axer sa communication. Enfin, nous expliquerons comment un laboratoire construit une stratégie promotionnelle d'un médicament, et comment l'analyse des résultats présentés plus tôt nous permet de construire une stratégie adaptée au contexte de l'époque, compte tenu des contraintes liées à l'épidémie.

Retour sur la stratégie de lancement d'un traitement contre le Covid-19

Retour sur la stratégie de lancement d'un traitement contre le Covid-19 PDF Author: Léopold Dornois
Publisher:
ISBN:
Category :
Languages : fr
Pages : 0

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Book Description
Cette thèse nous permet de nous replonger dans le contexte épidémique que la planète a connu à compter de l'année 2020. Après une description scientifique du coronavirus et des mécanismes pathologiques associés, nous tenterons dans un premier temps d'expliquer comment le virus a pu être transmis au genre humain et se répandre si rapidement. Puis à travers l'analyse du traitement médiatique attribué au sujet, nous développerons quel a été le rapport des médecins à l'information pendant la période épidémique. Nous analyserons de manière approfondie leur consommation des médias, en prenant en compte notamment la fréquence, les supports et canaux utilisés, dans l'objectif de dégager un consensus sur lequel un laboratoire devrait axer sa communication. Enfin, nous expliquerons comment un laboratoire construit une stratégie promotionnelle d'un médicament, et comment l'analyse des résultats présentés plus tôt nous permet de construire une stratégie adaptée au contexte de l'époque, compte tenu des contraintes liées à l'épidémie.

Managing Epidemics

Managing Epidemics PDF Author:
Publisher:
ISBN: 9789240698345
Category : MEDICAL
Languages : en
Pages :

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Book Description


Beyond Scarcity

Beyond Scarcity PDF Author: World Bank
Publisher: World Bank Publications
ISBN: 1464811814
Category : Business & Economics
Languages : en
Pages : 211

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Book Description
Water has always been a source of risks and opportunities in the Middle East and North Africa. Yet rapidly changing socioeconomic, political, and environmental conditions make water security a different, and more urgent, challenge than ever before. This report shows that achieving water security means much more than coping with water scarcity. It means managing water resources in a sustainable, efficient, and equitable way. It also involves delivering water services reliably and affordably, to reinforce relationships between service providers and water users and contribute to a renewed social contract. Water security also entails mitigating water-related risks such as floods and droughts. Water security is an urgent target, but it is also a target within reach. A host of potential solutions to the region’s water management challenges exist. To make these solutions work, clear incentives are needed to change the way water is managed, conserved, and allocated. To make these solutions work, countries in the region will also need to better engage water users, civil society, and youth. The failure of policies to address water challenges can have severe impacts on people’s well-being and political stability. The strategic question for the region is whether countries will act with foresight and resolve to strengthen water security, or whether they will wait to react to the inevitable disruptions of water crises.

Principles of Systems

Principles of Systems PDF Author: Jay W Forrester
Publisher:
ISBN: 9781935056188
Category :
Languages : en
Pages : 392

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Book Description
Jay W. Forrester (1918 - 2016) was a pioneering American computer engineer and systems scientist. He was a professor at MIT and later at MIT Sloan School of Management. Forrester is credited with being one of the inventors of magnetic core memory, the creator of the first computer animation, and the father of the field of System Dynamics - a computer-aided approach for strategy and policy design. In Principles of Systems, Professor Forrester explains the basic principles behind system behavior. He introduces the concepts of structure and dynamic behavior that were first introduced in his prior books, Industrial Dynamics (1961) and Urban Dynamics (1971). Due to the general nature and wide applicability of the principles discussed, this book has been adopted by numerous colleges and universities as an introduction to teaching System Dynamics in many multidisciplinary courses on urban, environmental, corporate, and other complex social systems. The accompanying workbook also allows students to gauge their learning throughout the book. The book serves on its own as well as being a complement to other books on the nature of social systems. Professor Forrester wrote many widely known papers in engineering and management. In addition, his other books laid the foundations for the application of System Dynamics to the behavior of complex social systems: Industrial Dynamics, reprinted in 1999, originally published in 1961 Urban Dynamics, 1969 World Dynamics, Second Edition 1973, originally published in 1971 Collected Papers of Jay W. Forrester, 1975 These are available for purchase at www.systemdynamics.org.

OECD Principles of Corporate Governance

OECD Principles of Corporate Governance PDF Author: OECD
Publisher: OECD Publishing
ISBN: 9264173706
Category :
Languages : en
Pages : 42

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Book Description
These principles of corporate governance, endorsed by the OECD Council at Ministerial level in 1999, provide guidelines and standards to insure inclusion, accountability and abilit to attract capital.

Computers and Games for Mental Health and Well-Being

Computers and Games for Mental Health and Well-Being PDF Author: Yasser Khazaal
Publisher: Frontiers Media SA
ISBN: 2889454967
Category : Video games in education
Languages : en
Pages : 311

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Book Description
Recent years have seen important developments in the computer and game industry, including the emergence of the concept of serious games. It is hypothesized that tools such as games, virtual reality, or applications for smartphones may foster learning, enhance motivation, promote behavioral change, support psychotherapy, favor empowerment, and improve some cognitive functions. Computers and games may create supports for training or help people with cognitive, emotional, or behavioral change. Games take various formats, from board games to informatics to games with interactive rules of play. Similarly, computer tools may vary widely in format, from self-help or assisted computerized training to virtual reality or applications for smartphones. Some tools that may be helpful for mental health were specifically designed for that goal, whereas others were not. Gamification of computer-related products and games with a numeric format tend to reduce the gap between games and computers tools and increase the conceptual synergy in such fields. Games and computer design share an opportunity for creativity and innovation to help create, specifically design, and assess preventive or therapeutic tools. Computers and games share a design conception that allows innovative approaches to overcome barriers of the real world by creating their own rules. Yet, despite the potential interest in such tools to improve treatment of mental disorders and to help prevent them, the field remains understudied and information is under-disseminated in clinical practice. Some studies have shown, however, that there is potential interest and acceptability of tools that support various vehicles, rationales, objectives, and formats. These tools include traditional games (e.g., chess games), popular electronic games, board games, computer-based interventions specifically designed for psychotherapy or cognitive training, virtual reality, apps for smartphones, and so forth. Computers and games may offer a true opportunity to develop, assess, and disseminate new prevention and treatment tools for mental health and well-being. Currently, there is a strong need for state-of-the-art information to answer questions such as the following: Why develop such tools for mental health and well-being? What are the potential additions to traditional treatments? What are the best strategies or formats to improve the possible impact of these tools? Are such tools useful as a first treatment step? What is the potential of a hybrid model of care that combines traditional approaches with games and/or computers as tools? What games and applications have already been designed and studied? What is the evidence from previous studies? How can such tools be successfully designed for mental health and well-being? What is rewarding or attractive for patients in using such treatments? What are the worldwide developments in the field? Are some protocols under development? What are the barriers and challenges related to such developments? How can these tools be assessed, and how can the way that they work, and for whom, be measured? Are the potential benefits of such products specific, or can these additions be attributed to nonspecific factors? What are the users’ views on such tools? What are the possible links between such tools and social networks? Is there a gap between evidence-based results and market development? Are there any quality challenges? What future developments and studies are needed in the field?

Epidemics and Pandemics

Epidemics and Pandemics PDF Author: Jo N. Hays
Publisher: Bloomsbury Publishing USA
ISBN:
Category : History
Languages : en
Pages : 654

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Book Description
Balancing current and historical issues, this volume of essays covers the most significant worldwide epidemics from the Black Death to AIDS. Great pandemics have resulted in significant death tolls and major social disruption. Other "virgin soil" epidemics have struck down large percentages of populations that had no previous contact with newly introduced microbes. Written by a specialist in the history of science and medicine, the essays in this volume discuss pandemics and epidemics affecting Europe, the Americas, Africa, and Asia, covering diseases in ancient times to the present. Each entry combines biological and social information to form a picture of the significance of epidemics that have shaped world history. The essays cover the areas of major pandemics, virgin soil epidemics, disruptive shocks, and epidemics of symbolic interest. Included are facts about what an epidemic was, where and when it occurred, how contemporaries reacted, and the unresolved historical issues remaining. This fascinating material is written at a level suitable for scholars and the general public.

Uruguayan Cinema, 1960-2010

Uruguayan Cinema, 1960-2010 PDF Author: Beatriz Tadeo Fuica
Publisher: Tamesis Books
ISBN: 9781855663190
Category : Literary Criticism
Languages : en
Pages : 180

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Book Description
An original and groundbreaking historiography on fifty years of Uruguayan cinema.

Emergency Powers

Emergency Powers PDF Author: Ergun Özbudun
Publisher: Council of Europe
ISBN: 9789287128751
Category : Political Science
Languages : en
Pages : 28

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Book Description


Diaspora Networks in International Business

Diaspora Networks in International Business PDF Author: Maria Elo
Publisher: Springer
ISBN: 3319910957
Category : Business & Economics
Languages : en
Pages : 650

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Book Description
This contributed volume focuses on diasporans, their characteristics, networks, resources and activities in relation to international business and entrepreneurship. It presents an overview of diaspora concepts from an economic perspective, and analyzes the global-economic and societal effects and mechanisms, revealing both positive and negative aspects of diaspora activities. Providing insights into the socio-cultural influences, it discusses diaspora entrepreneurship and international business, the respective organisational models, investments and business types. Lastly it offers an assessment of managing diaspora resources and policymaking. This book was created by an interdisciplinary team of editors, co-authors and reviewers including historians, sociologists, psychologists, linguists and ethnologists, as well as experts in public policy, international business, marketing and entrepreneurship. This unique team (many of the authors are themselves diasporans with an extensive understanding of their topic) provides the first global academic platform on the subject, combining the latest empirical evidence from developing, emerging, transitional and developed countries with various combinations of diaspora flows that to date have received little attention.