Handbook of Marketing Scales PDF Download
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Author: William O. Bearden
Publisher: SAGE
ISBN: 9780761910008
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Author: William O. Bearden
Publisher: SAGE
ISBN: 9780761910008
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Author: Robert L. Johnson
Publisher: Guilford Publications
ISBN: 1462526985
Category : Social Science
Languages : en
Pages : 289
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Book Description
Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with "Not This/But This" examples from multiple disciplines. User-Friendly Features *End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading. *"Not This/But This" examples of poorly written and strong survey items. *Chapter-opening overviews and within-chapter summaries. *Glossary of key concepts. *Appendix with examples of parametric and nonparametric procedures for group comparisons.
Author: Azza Frikha
Publisher: John Wiley & Sons
ISBN: 1786304627
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are required to construe measures that effectively represent the phenomena studied. Measurement in Marketing presents a wide range of ideas to help researchers in the selection, design and validation of measurements of constructs. It analyzes the provisions that must be implemented to allow the transition from a latent conceptual construct to an operational level close to reality, and thus to make possible a fluid, reliable and valid reading of the phenomena observed. This instructive book guides readers through all stages of the implementation of a measure. It is intended for a wide audience, offering examples, summary tables and boxes in order to emphasize the primary information.
Author: Dail L. Fields
Publisher: IAP
ISBN: 162396220X
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
This book is a handbook for people who want to assure the use of reliable and valid questionnaires for collecting information about organizations. It significantly reduces the time and effort required for obtaining validated multi-question measures of aspects of organizational ‘health’ such as employee job satisfaction, organizational commitment, organizational justice, and workplace behaviors. It helps users in measuring some factors underlying employee perceptions of work such as job characteristics, role ambiguity or conflict, job stress, and the extent to which employees believe their values and those of the organization are congruent. All the measures in the book have been used and tested in research studies published in the 1990’s. In addition, all the measures describe the extent and types of reliability and validity tests that have been completed, a feature that organizational researchers should find particularly useful. All in all, this book is a handy tool to increase the efficiency of researchers, consultants, managers, or organizational development specialists in obtaining reliable and valid information about how employees view their jobs and organizations.
Author: Daniel Muijs
Publisher: SAGE
ISBN: 144624234X
Category : Education
Languages : en
Pages : 266
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Book Description
This accessible and authoritative introduction is essential for education students and researchers needing to use quantitative methods for the first time. Using datasets from real-life educational research and avoiding the use of mathematical formulae, the author guides students through the essential techniques that they will need to know, explaining each procedure using the latest version of SPSS. The datasets can also be downloaded from the book′s website, enabling students to practice the techniques for themselves. This revised and updated second edition now also includes more advanced methods such as log linear analysis, logistic regression, and canonical correlation. Written specifically for those with no prior experience of quantitative research, this book is ideal for education students and researchers in this field.
Author: Robert F. DeVellis
Publisher: SAGE Publications
ISBN: 1506341586
Category : Social Science
Languages : en
Pages : 160
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Book Description
In the Fourth Edition of Scale Development, Robert F. DeVellis demystifies measurement by emphasizing a logical rather than strictly mathematical understanding of concepts. The text supports readers in comprehending newer approaches to measurement, comparing them to classical approaches, and grasping more clearly the relative merits of each. This edition addresses new topics pertinent to modern measurement approaches and includes additional exercises and topics for class discussion. Available with Perusall—an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.
Author: Stanley L. Brodsky
Publisher: Springer
ISBN: 9781461333029
Category : Social Science
Languages : en
Pages : 0
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Book Description
In contrast to the great diversity of other crime and delinquency research measures, those drawn from the CPI and the MMPI have much in common. They are taken from standardized instruments administered under controlled conditions, with known stimulus properties and validity indicators. The CPI and MMPI measures will frequently be instruments of choice in research on personality and psychodynamics of offenders. CHAPTER 6 Law Enforcement and Police This chapter encompasses a variety of scales that refer to law enforcement or police agencies. Unfortunately, in the case of many scales, these terms are used simply with the assumption that the respondents understand the concepts and use them in the same way as researchers. In other cases, however, specific policing functions are identified and described. As noted in Chapter 3, a standard order of scale presentation is followed. First the attitudes scales are presented, followed by the behavior ratings, per sonality measures, milieu ratings, prediction measures and finally the very broad category of description. After the reviews are completed within each subcategory, other scales in that category are listed. (See Chapter 2 for a description of the criteria that were used in deciding upon whether a scale would be reviewed or simply listed. ) Listed scales are presented by title and bibliographic reference, followed by a very brief description.
Author: Gordon C. Bruner
Publisher: Createspace Independent Publishing Platform
ISBN: 9781514321843
Category : Marketing research
Languages : en
Pages : 602
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Book Description
La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit from vetted research by some of the world's consumer behavior experts. By learning about the measures used by the experts, the hope is that those who borrow the well-developed scales rather than using "quick-and-dirty" measures will achieve higher quality insights in their research activities. The book contains reviews of 364 multi-item measures that were reported in one or more articles published in top marketing journals in 2010 and 2011. Each review provides the scale items (questions or statements) as well as information about the scale's origin, previous users, and measurement quality. The scales are useful when wanting to accurately measure theoretical constructs such as attitudes, emotions, and traits in surveys and experiments with a wide variety of participants such as consumers, viewers, patients, patrons, or citizens. Many of the measures could also be used in business settings when studying employees and/or administrators. The scales reviewed in this volume are primarily new and are not in the previous volumes of the series."
Author: Stanley L. Brodsky
Publisher: Springer Science & Business Media
ISBN: 1461333008
Category : Social Science
Languages : en
Pages : 540
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Book Description
In contrast to the great diversity of other crime and delinquency research measures, those drawn from the CPI and the MMPI have much in common. They are taken from standardized instruments administered under controlled conditions, with known stimulus properties and validity indicators. The CPI and MMPI measures will frequently be instruments of choice in research on personality and psychodynamics of offenders. CHAPTER 6 Law Enforcement and Police This chapter encompasses a variety of scales that refer to law enforcement or police agencies. Unfortunately, in the case of many scales, these terms are used simply with the assumption that the respondents understand the concepts and use them in the same way as researchers. In other cases, however, specific policing functions are identified and described. As noted in Chapter 3, a standard order of scale presentation is followed. First the attitudes scales are presented, followed by the behavior ratings, per sonality measures, milieu ratings, prediction measures and finally the very broad category of description. After the reviews are completed within each subcategory, other scales in that category are listed. (See Chapter 2 for a description of the criteria that were used in deciding upon whether a scale would be reviewed or simply listed. ) Listed scales are presented by title and bibliographic reference, followed by a very brief description.
Author: Graeme D Hutcheson
Publisher: SAGE
ISBN: 1849202486
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.
