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Author: Harvey Russell Bernard
Publisher: Rowman Altamira
ISBN: 075911241X
Category : Social Science
Languages : en
Pages : 681
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Book Description
This text presents topics such as treatment of sampling, interviewing, participant observation, taking and managing field notes, analyzing data, and text analysis. The author also discusses recording equipment, voice recognition software, computer-based questionnaire methods, internet-based surveys, and word processors as text managers.
Author: H. Russell Bernard
Publisher: Rowman Altamira
ISBN: 0759112568
Category : Social Science
Languages : en
Pages : 827
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Book Description
Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ BernardOs unmistakable conversational style, his guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. The author has thoroughly updated this new fourth edition. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.
Author: Harvey Russell Bernard
Publisher: Rowman Altamira
ISBN: 075911241X
Category : Social Science
Languages : en
Pages : 681
Get Book Here
Book Description
This text presents topics such as treatment of sampling, interviewing, participant observation, taking and managing field notes, analyzing data, and text analysis. The author also discusses recording equipment, voice recognition software, computer-based questionnaire methods, internet-based surveys, and word processors as text managers.
Author: H. Russell Bernard
Publisher: Rowman & Littlefield
ISBN: 1442268867
Category : Social Science
Languages : en
Pages : 725
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Book Description
Research Methods in Anthropology is the standard textbook for methods classes in anthropology. Written in Russ Bernard’s unmistakable conversational style, this guide has launched tens of thousands of students into the fieldwork enterprise with a combination of rigorous methodology, wry humor, and commonsense advice. Whether you are coming from a scientific, interpretive, or applied anthropological tradition, you will learn field methods from the best guide in both qualitative and quantitative methods.
Author: H Russell Bernard
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Social Science
Languages : en
Pages : 528
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Book Description
Preparing for field research: Anthropology and social science; The foundations of social research; Anthropology and the experimental method; Sampling; Choosing research problems, sites, ad methods; The literature search; Collecting data: Participant observation; Taking and managing field notes; Unstructured and semistructured interviewing; Structured interviewing; Questionnaires and survey research; Direct, reactive observation; Unobtrusive observation; Analyzing data: Qualitative analysis; Coding and codebooks for quantitative data; Univariate statistics: describing a variable; Bivariate analysis; testing relationships; Multivariate analysis; Appendixes; References; Name index; Subjectr index.
Author: Harvey Russell Bernard
Publisher: Altamira Press
ISBN:
Category : Social Science
Languages : en
Pages : 776
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Book Description
A new edition of the best selling textbook in anthropological methods. Includes new examples, new material on text analysis, rapid ethnography, computers in the field, and other topics.
Author: H. Russell Bernard
Publisher: Rowman & Littlefield
ISBN: 0759120722
Category : Social Science
Languages : en
Pages : 785
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Book Description
The Handbook of Methods in Cultural Anthropology, now in its second edition, maintains a strong benchmark for understanding the scope of contemporary anthropological field methods. Avoiding divisive debates over science and humanism, the contributors draw upon both traditions to explore fieldwork in practice. The second edition also reflects major developments of the past decade, including: the rising prominence of mixed methods, the emergence of new technologies, and evolving views on ethnographic writing. Spanning the chain of research, from designing a project through methods of data collection and interpretive analysis, the Handbook features new chapters on ethnography of online communities, social survey research, and network and geospatial analysis. Considered discussion of ethics, epistemology, and the presentation of research results to diverse audiences round out the volume. The result is an essential guide for all scholars, professionals, and advanced students who employ fieldwork.
Author: Kimberly Kirner
Publisher: SAGE Publications
ISBN: 1544334001
Category : Social Science
Languages : en
Pages : 292
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Book Description
Introduction to Ethnographic Research streamlines learning the process of research, speaks to the student at a foundational level, and helps the reader conquer the apprehensions of mastering research methods. Written in a conversational style, authors Kimberly Kirner and Jan Mills use a focus on scaffolding across the chapters to help the student transition from step to step in the research process. Case studies and first-hand accounts are also featured in each chapter, allowing the student to see the early steps, successes and at times failures that accomplished researchers experienced in their past. These real examples further encourage the student that even the best researchers failed along the way, and more importantly, learned from those mistakes. This text is designed to be used as a stand alone book, but is enhanced by the use with the supplemental workbook, Doing Ethnographic Research by the same authors. This text has call-outs to the supplemental text, which allow for application and practice of the material learned.
Author: Mark Garner
Publisher: Routledge
ISBN: 1317046560
Category : Social Science
Languages : en
Pages : 263
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Book Description
How can excellence in the teaching of research methods be encouraged and ensured? This question has become increasingly important following the adoption of research methodology as a core part of many postgraduate and undergraduate courses. There has, however, been little discussion about the aims and methods of teaching the subject. In this volume; a number of authors from a variety of countries and disciplines employ their knowledge and experience towards the development of a 'pedagogical culture' in research methods. Their aim is to establish the extent of common concerns and challenges and to demonstrate ways in which these are being met. Intended to provide both a stimulus and source materials for the development of a more substantial and systematic literature in the field, the book will be of great interest to all those teaching research methods courses within social science disciplines.
Author: Dawn Iacobucci
Publisher: John Wiley & Sons
ISBN: 0471054046
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation
Author: Wilhelm Agrell
Publisher: Oxford University Press
ISBN: 019936088X
Category : Political Science
Languages : en
Pages : 241
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Book Description
Intelligence is currently facing increasingly challenging cross-pressures from both a need for accurate and timely assessments of potential or imminent security threats and the unpredictability of many of these emerging threats. We are living in a social environment of growing security and intelligence challenges, yet the traditional, narrow intelligence process is becoming increasingly insufficient for coping with diffuse, complex, and rapidly-transforming threats. The essence of intelligence is no longer the collection, analysis, and dissemination of secret information, but has become instead the management of uncertainty in areas critical for overriding security goals--not only for nations, but also for the international community as a whole. For its part, scientific research on major societal risks like climate change is facing a similar cross-pressure from demand on the one hand and incomplete data and developing theoretical concepts on the other. For both of these knowledge-producing domains, the common denominator is the paramount challenges of framing and communicating uncertainty and of managing the pitfalls of politicization. National Intelligence and Science is one of the first attempts to analyze these converging domains and the implications of their convergence, in terms of both more scientific approaches to intelligence problems and intelligence approaches to scientific problems. Science and intelligence constitute, as the book spells out, two remarkably similar and interlinked domains of knowledge production, yet ones that remain traditionally separated by a deep political, cultural, and epistemological divide. Looking ahead, the two twentieth-century monoliths--the scientific and the intelligence estates--are becoming simply outdated in their traditional form. The risk society is closing the divide, though in a direction not foreseen by the proponents of turning intelligence analysis into a science, or the new production of scientific knowledge.
