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Author: Jesper Falkheimer
Publisher: Edward Elgar Publishing
ISBN: 1800379897
Category : Business & Economics
Languages : en
Pages : 523
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Book Description
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
Author: Jesper Falkheimer
Publisher: Edward Elgar Publishing
ISBN: 1800379897
Category : Business & Economics
Languages : en
Pages : 523
Get Book Here
Book Description
Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.
Author: Jesper Falkheimer
Publisher: Taylor & Francis
ISBN: 100060778X
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Author: Klement Podnar
Publisher: Edward Elgar Publishing
ISBN: 1802200878
Category : Business & Economics
Languages : en
Pages : 579
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Book Description
This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.
Author: Shaikh, Erum
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
The convergence of corporate social responsibility (CSR), corporate strategy, and public policy has emerged as a critical domain in contemporary business. The fundamental premise of corporate social responsibility is the obligation a company bears to simultaneously address and tend to the multifaceted needs of its clients, workforce, shareholders, communities, and the environment. The key to unlocking the dual potential of generating both positive social impact and corporate value is found in this delicate balance. Examining a wide array of empirical evidence, Strategies and Approaches of Corporate Social Responsibility Toward Multinational Enterprises establishes the tangible linkages between social responsibility initiatives and competitive advantages, offering invaluable insights for organizations aspiring to attract top-tier talent and bolster brand reputation. Delving into the nuances of corporate strategy, it elucidates the distinction between business strategy and corporate strategy, underscoring the significant influence of CEO decisions on stakeholders directly or indirectly associated with the organization. Designed to resonate with diverse audiences, including corporate sectors, private organizations, banks, universities' faculty and students, industrialists, and researchers, this book offers a roadmap for embracing and implementing novel approaches to CSR for multinational enterprises. Employing strategic business models that prioritize sustainability and responsive strategies, it heralds a new era of corporate excellence and organizational growth.
Author: Outi Niininen
Publisher: Taylor & Francis
ISBN: 1000780279
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking. Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications. Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications. Chapters 12, 13 and 14 of this book are freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.
Author: AA.VV
Publisher: EGEA spa
ISBN: 8823888727
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
The study of corporate headquarters is an interdisciplinary field in which architecture and sociology often intersect. This book describes the different communicative functions that a corporate headquarters can embody. Specifically, it analyzes how strategic communication can contribute to the transformation of a building into a vibrant combination of messages, people, relationships, visual stimuli, stories, and more. Communication itself has shaped the Nuvola Lavazza project from the very beginning and continues to do so, highlighting the communicative side of each decision taken by the top management and leading the project to incisively unfold its effects in and for society. Nuvola is a flagship of Lavazza’s way of communicating, a symbolic and “living” manifesto of strategic communication in its broadest sense. The Nuvola Lavazza project serves as a valuable case study for communication scholars, professionals, and students. This book aims to strengthen the bridge between academic research and professional practice. On the one hand, the study reflects on how an already completed project can offer stimuli for academic research. On the other hand, the book includes fourteen contributions by scholars from all over the world on the most relevant and current issues in the strategic communication debate, which are employed here to interpret and highlight the choices made by the Lavazza family and the management team.
Author: Sara Balonas
Publisher: UMinho Editora/CECS
ISBN: 9898974427
Category : Social Science
Languages : en
Pages : 434
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Book Description
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Author: Howard Nothhaft
Publisher: Routledge
ISBN: 1000468259
Category : Social Science
Languages : en
Pages : 303
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Book Description
This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.
Author: Juan Meng
Publisher: Taylor & Francis
ISBN: 104031533X
Category : Language Arts & Disciplines
Languages : en
Pages : 285
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Book Description
This book advances knowledge about strategic communication with an aim to improve the practice of strategic communication in unprecedented times. It stimulates serious scholarly research on strategic communication and its management and execution during challenging times, such as the COVID-19 global pandemic. The book is organized into three sections, with the first section presenting an overview of the main theoretical models of strategic communication from around the world when investigating its relationship in managing the global pandemic. The second section offers diverse perspectives on the role of strategic communication in challenging times, ranging from government communications, organizational leadership, leadership communication, to influencers on social networking platforms. The final section focuses on building frameworks that can be used to facilitate public health response plans through strategic communication before, during, and after pandemics and/or other acute risk issues or societal traumas. By providing a range of strategic communication scholarship grounded in different academic disciplines and cultural and political contexts, this volume offers an international perspective for scholars and educators to understand the complexity of the topic itself. This book was originally published as a special issue of the International Journal of Strategic Communication.
Author: Bhattacharyya, Siddhartha
Publisher: IGI Global
ISBN: 1799817288
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Disputes between peers as well as between supervisors-subordinates happen numerous times a week in the corporate environment. Although the win-win concept is the ideal orientation, the notion that there can only be one winner is constantly being reinforced in some cultures. This kind of mentality can be destructive when communicating with different cultural groups by creating barriers in negotiation, resolution, and compromise; it can also lead the "loser" to feel mediocre. When the win-win orientation is absent in negotiation, different responses to conflict may be observed. Strategic Approaches for Conflict Resolution in Organizations: Emerging Research and Opportunities provides emerging research on approaches for conflict resolution in organizations whereby it is possible to establish congenial ambiences in different organizations, leading to better outcomes and performance. Featuring coverage on a broad range of topics such as organizational change, leaderships roles, and organizational change, this book is ideally designed for managers, human resources officials, executives, researchers, scholars, professors, industry professionals, and students interested in the current research behind the reduction, elimination, and termination of all forms of organizational conflict.
