Research at the Marketing/entrepreneurship Interface PDF Download
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Author: Gerald E. Hills
Publisher:
ISBN: 9781884058134
Category :
Languages : en
Pages : 636
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Book Description
Author: Gerald E. Hills
Publisher:
ISBN: 9781884058134
Category :
Languages : en
Pages : 636
Get Book Here
Book Description
Author: Robert D. Hisrich
Publisher: Edward Elgar Publishing
ISBN: 178811132X
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
Author: Zubin Sethna
Publisher: Emerald Group Publishing
ISBN: 1781907862
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Entrepreneurial Marketing
Author: Gerald E. Hills
Publisher:
ISBN:
Category :
Languages : en
Pages : 356
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Book Description
Author: Bjö Bjerke
Publisher: Edward Elgar Publishing
ISBN: 9781843766957
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
Author: Gerald E. Hills
Publisher:
ISBN:
Category : Entrepreneurship
Languages : en
Pages : 442
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Book Description
Author: Mark Casson
Publisher: OUP Oxford
ISBN: 0199546991
Category : Business & Economics
Languages : en
Pages : 810
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Book Description
Entrepreneurship is a key factor in economic growth, innovation, & the development of firms & businesses. Written by leading scholars, this book presents a comprehensive review of the research in entrepreneurship.
Author: Ian Fillis
Publisher: Edward Elgar Publishing
ISBN: 178536457X
Category : Business & Economics
Languages : en
Pages : 477
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Book Description
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of scholarship at the interface between marketing and entrepreneurship.
Author: Gerald E. Hills
Publisher:
ISBN:
Category : Entrepreneurship
Languages : en
Pages : 479
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Book Description
Author: Gupta, Vishal K.
Publisher: Edward Elgar Publishing
ISBN: 1789904447
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
This Research Handbook provides a solid foundation for exploring the vibrant field of strategic entrepreneurship, with an examination of important topics from theoretical, psychological and economic perspectives. PhD students, scholars and researchers alike who want to investigate further into strategic entrepreneurship in depth as well as uncharted territories, will find this Research Handbook a valuable resource.
