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Author: Escuela StoryEmotion
Publisher: Escuela StoryEmotion
ISBN:
Category : Business & Economics
Languages : es
Pages : 16
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Book Description
La reputación online es parte de tu ADN digital si estás en Internet. Nadie está exento de ello, porque todos usamos las plataformas digitales profesional o personalmente. Aprende a tener una presencia digital sana con los contenidos de este ebook.
Author: Escuela StoryEmotion
Publisher: Escuela StoryEmotion
ISBN:
Category : Business & Economics
Languages : es
Pages : 16
Get Book Here
Book Description
La reputación online es parte de tu ADN digital si estás en Internet. Nadie está exento de ello, porque todos usamos las plataformas digitales profesional o personalmente. Aprende a tener una presencia digital sana con los contenidos de este ebook.
Author: Javier Leiva Aguilera
Publisher: Editorial UOC
ISBN: 8497889908
Category : Corporate image
Languages : es
Pages : 101
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Book Description
La reputación es algo que todos tenemos, queramos o no. En la calle tiene un alcance limitado, pero las características de la comunicación en internet facilitan que cualquier mensaje sobre nosotros pueda tener un alcance mundial en apenas unas horas. Esta realidad nos obliga a trabajar proactivamente para la construcción y gestión de nuestra reputación online. Este libro te dará las claves para desarrollar de forma práctica y fácil una estrategia de presencia en la Red. (EDITOR).
Author: Juanjo Ramos
Publisher: XinXii
ISBN: 147609313X
Category : Computers
Languages : es
Pages : 50
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Book Description
Las empresas deben tener en consideración no sólo los resultados en los buscadores de Internet, sino la conversación generada en torno a ellas, sus productos o sus servicios. Por tanto, la generación y el mantenimiento de una buena reputación on-line pasa por la monitorización, gestión e intervención en los medios sociales donde se esté produciendo la conversación sobre nuestra empresa, sobre todo en aquellos que escapan a nuestro control directo. Todo lo anterior implica posicionar nuestra marca en medios y redes relevantes, así como cuidar la relación con nuestros clientes, de modo que vayamos afianzando nuestro prestigio y nuestra influencia online. Este libro le proporciona las claves necesarias para construir y reforzar su imagen de marca personal o corporativa y su prestigio online, así como las herramientas y recursos para contener potenciales crisis de reputación. Índice de contenido: 1. La reputación online en la Web 2.0. 2. Construyendo tu reputación online 3. Estrategias preventivas en la gestión de la reputación online 4. Cómo mejorar la reputación online de tu empresa 5. Gestión de crisis de reputación online 6. Errores comunes en la gestión de la reputación online 7. Medición de la influencia online 8. Herramientas de monitorización 9. Estudio de casos 10. Recursos formativos complementarios
Author: Adam M. Brandenburger
Publisher: Crown Currency
ISBN: 0385479506
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Author: Fernando M. Reimers
Publisher: Springer Nature
ISBN: 3030821595
Category : COVID-19 Pandemic, 2020-
Languages : en
Pages : 352
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Book Description
Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach
Author: Ines Temple
Publisher: Nicholas Brealey
ISBN: 1473688914
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
From career transition expert and bestselling author Ines Temple comes a concise, practical guide for job-seekers, career-changers, and career-builders on how to manage your career like a business with YOU as its most valuable asset. Organized into 5 digestible chapters, You, Incorporated is a practical guide to career success that zeroes in on 3 essential concepts that job-seekers, career builders and career changers need to know: No Job is Forever, Employability Equals Options, and Your Career is Your Business. In a refreshingly clear, no-nonsense style, Ines shares the lessons she has learned advising and coaching thousands of people to help them find their own "job utopias." In You, Incorporated, readers will find a down-to-earth, accessible approach to becoming more valuable to current employers while developing long-term personal competitiveness to attract future employers and seize new opportunities!
Author: Simon Singh
Publisher: Anchor
ISBN: 0385495323
Category : History
Languages : en
Pages : 434
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Book Description
In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo Code Talkers who helped the Allies win World War II, to the incredible (and incredibly simple) logisitical breakthrough that made Internet commerce secure, The Code Book tells the story of the most powerful intellectual weapon ever known: secrecy. Throughout the text are clear technical and mathematical explanations, and portraits of the remarkable personalities who wrote and broke the world's most difficult codes. Accessible, compelling, and remarkably far-reaching, this book will forever alter your view of history and what drives it. It will also make you wonder how private that e-mail you just sent really is.
Author: Jenni Rivera
Publisher: Simon and Schuster
ISBN: 1476744769
Category : Biography & Autobiography
Languages : en
Pages : 223
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Book Description
The story behind Telemundo’s Jenni Rivera: Mariposa del Barrio series, now streaming. A New York Times bestseller, this is the official biography from the beloved Mexican-American singer who lost her life in a tragic plane crash. The only autobiography authorized by Jenni Rivera "I can’t get caught up in the negative because that destroys you. Perhaps trying to move away from my problems and focus on the positive is the best I can do. I am a woman like any other, and ugly things happen to me like any other woman. The number of times I have fallen down is the number of times I have gotten up." These are the last words that beloved Mexican American singer Jenni Rivera spoke publicly before boarding the plane that would crash and cut her life short on December 9, 2012. However, they are not the final words that La Diva de la Banda had for the world. Those are found in the pages you hold in your hands, Jenni’s own account of the highs and lows of her extraordinary journey. She became the most acclaimed Spanish-language singer in the United States and sold more than 15 million records worldwide. A single mother of five and grandmother of two, she was also an actress, a television producer, the star of her own reality show, and an entrepreneur. But for all its immense success, Jenni’s life often seemed to be a series of personal battles in which perseverance was her only weapon. As her fame grew, she made it her mission to speak about her struggles, forging an intimate connection with her fans. She became a figure of strength and a source of encouragement to women of all ages. In Unbreakable, Jenni recounts the crucial moments in her past, revealing her experiences with domestic and sexual abuse, divorce, body image issues, making her way in a male-dominated industry, raising her children as a single mother, and learning that she could depend only on herself. Though she is no longer with us, Jenni will always be the "Rivera rebel from Long Beach," the girl who maintained her sense of humor and fighting spirit in every circumstance. In this remarkable memoir, Jenni leaves behind a legacy of inspiration and determination that will forever live on through her precious family, friends, and fans.
Author: Axis
Publisher: Tyndale House Publishers
ISBN: 1496467248
Category : Religion
Languages : en
Pages : 113
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Book Description
Teens thrive on validation from friends and followers. It’s no wonder that this image-saturated app tempts teens to crop their lives to perfection and create a polished online persona. Gain valuable insight into how Instagram affects teen mental health, body positivity, self-esteem, and more. Features: An explanation of the app’s key features Vocabulary list of terms including home feed, finsta, hashtag, DM, and more Suggestions on how to talk about the impact of Instagram with your teen Axis is a team of Gospel-focused researchers creating culturally relevant guides, videos, and audios that equip parents of teens to have deep conversations about faith.
Author: Miguel Túñez-López
Publisher: Springer
ISBN: 3319918605
Category : Technology & Engineering
Languages : en
Pages : 507
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Book Description
This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.
