Removing the Spin: Una nueva teoría histórica de las Relaciones Públicas.

Removing the Spin: Una nueva teoría histórica de las Relaciones Públicas. PDF Author: Margot Opdycke Lamme
Publisher: Editorial UOC
ISBN: 8490649006
Category : Business & Economics
Languages : en
Pages : 162

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Book Description
Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estra­tegias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han tendido a organizar tanto estas como sus antecedentes, en períodos de tiem­po que presentan una evolución progresiva desde unos orígenes tempranos —poco sofisticados y no muy sobrados de ética— hasta las campañas actuales, con una visión planificada, estraté­gica y ética. Según Karen Russell y Meg Lamme, tales intentos de periodización han oscurecido nuestra comprensión de las relaciones públicas y su historia. De hecho, los historiadores especializados en la materia han bus­cado con ahínco un punto de partida, y han dado fe de las limita­ciones que ello supone para la comprensión de su desarrollo, en Estados Unidos y el resto del mundo. Para ello, se ha procurado corregir malentendidos acerca de la historia de las relaciones públicas que han (mal) conformado la teoría durante más de veinte años, así como des­cribir y comprender la relación histórica que existe entre estas, los medios de comunicación y los contextos históricos en los que emergieron

Removing the Spin: Una nueva teoría histórica de las Relaciones Públicas.

Removing the Spin: Una nueva teoría histórica de las Relaciones Públicas. PDF Author: Margot Opdycke Lamme
Publisher: Editorial UOC
ISBN: 8490649006
Category : Business & Economics
Languages : en
Pages : 162

Get Book Here

Book Description
Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estra­tegias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han tendido a organizar tanto estas como sus antecedentes, en períodos de tiem­po que presentan una evolución progresiva desde unos orígenes tempranos —poco sofisticados y no muy sobrados de ética— hasta las campañas actuales, con una visión planificada, estraté­gica y ética. Según Karen Russell y Meg Lamme, tales intentos de periodización han oscurecido nuestra comprensión de las relaciones públicas y su historia. De hecho, los historiadores especializados en la materia han bus­cado con ahínco un punto de partida, y han dado fe de las limita­ciones que ello supone para la comprensión de su desarrollo, en Estados Unidos y el resto del mundo. Para ello, se ha procurado corregir malentendidos acerca de la historia de las relaciones públicas que han (mal) conformado la teoría durante más de veinte años, así como des­cribir y comprender la relación histórica que existe entre estas, los medios de comunicación y los contextos históricos en los que emergieron

New Horizons in Spanish Colonial Law

New Horizons in Spanish Colonial Law PDF Author: Thomas Duve
Publisher: Max Planck Institute for European Legal History
ISBN: 3944773020
Category : Law
Languages : en
Pages : 272

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Book Description
http://dx.doi.org/10.12946/gplh3 http://www.epubli.de/shop/buch/48746 "Spanish colonial law, derecho indiano, has since the early 20th century been a vigorous subdiscipline of legal history. One of great figures in the field, the Argentinian legal historian Víctor Tau Anzoátegui, published in 1997 his Nuevos horizontes en el estudio histórico del derecho indiano. The book, in which Tau addressed seminal methodological questions setting tone for the discipline’s future orientation, proved to be the starting point for an important renewal of the discipline. Tau drew on the writings of legal historians, such as Paolo Grossi, Antonio Manuel Hespanha, and Bartolomé Clavero. Tau emphasized the development of legal history in connection to what he called “the posture superseding rational and statutory state law.” The following features of normativity were now in need of increasing scholarly attention: the autonomy of different levels of social organization, the different modes of normative creativity, the many different notions of law and justice, the position of the jurist as an artifact of law, and the casuistic character of the legal decisions. Moreover, Tau highlighted certain areas of Spanish colonial law that he thought deserved more attention than they had hitherto received. One of these was the history of the learned jurist: the letrado was to be seen in his social, political, economic, and bureaucratic context. The Argentinian legal historian called for more scholarly works on book history, and he thought that provincial and local histories of Spanish colonial law had been studied too little. Within the field of historical science as a whole, these ideas may not have been revolutionary, but they contributed in an important way to bringing the study of Spanish colonial law up-to-date. It is beyond doubt that Tau’s programmatic visions have been largely fulfilled in the past two decades. Equally manifest is, however, that new challenges to legal history and Spanish colonial law have emerged. The challenges of globalization are felt both in the historical and legal sciences, and not the least in the field of legal history. They have also brought major topics (back) on to the scene, such as the importance of religious normativity within the normative setting of societies. These challenges have made scholars aware of the necessity to reconstruct the circulation of ideas, juridical practices, and researchers are becoming more attentive to the intense cultural translation involved in the movement of legal ideas and institutions from one context to another. Not least, the growing consciousness and strong claims to reconsider colonial history from the premises of postcolonial scholarship expose the discipline to an unseen necessity of reconsidering its very foundational concepts. What concept of law do we need for our historical studies when considering multi-normative settings? How do we define the spatial dimension of our work? How do we analyze the entanglements in legal history? Until recently, Spanish colonial law attracted little interest from non-Hispanic scholars, and its results were not seen within a larger global context. In this respect, Spanish colonial law was hardly different from research done on legal history of the European continent or common law. Spanish colonial law has, however, recently become a topic of interest beyond the Hispanic world. The field is now increasingly seen in the context of “global legal history,” while the old and the new research results are often put into a comparative context of both European law of the early Modern Period and other colonial legal orders. In this volume, scholars from different parts of the Western world approach Spanish colonial law from the new perspectives of contemporary legal historical research."

Employment in Metropolitan Areas

Employment in Metropolitan Areas PDF Author: United States. Bureau of Labor Statistics
Publisher:
ISBN:
Category : Labor supply
Languages : en
Pages : 126

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Book Description


Export Pioneers in Latin America

Export Pioneers in Latin America PDF Author: Charles F. Sabel
Publisher: David Rockefeller Center for Latin American Studies
ISBN:
Category : Business & Economics
Languages : en
Pages : 332

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Book Description
Why do some export activities succeed while others fail? Here, research teams analyze export endeavors in Latin American countries to learn how export pioneers are born and jump-start a process leading to economic transformation. Case studies range from blueberries in Argentina and flowers in Colombia to aircraft in Brazil and software in Uruguay.

The Mestizo Mind

The Mestizo Mind PDF Author: Serge Gruzinski
Publisher: Routledge
ISBN: 1136697330
Category : History
Languages : en
Pages : 289

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Book Description
Mestizo: a person of mixed blood; specifically, a person of mixed European and American Indian ancestry. Serge Gruzinski, the renowned historian of Latin America, offers a brilliant, original critique of colonization and globalization in The Mestizo Mind. Looking at the fifteenth-century colonization of Latin America, Gruzinski documents the mélange that resulted: colonized mating with colonizers; Indians joining the Catholic Church and colonial government; and Amerindian visualizations of Jesus and Perseus. These physical and cultural encounters created a new culture, a new individual, and a phenomenon we now call globalization. Revealing globalization's early origins, Gruzinski then fast forwards to the contemporary mélange seen in the films of Peter Greenaway and Wong Kar-Wai to argue that over 500 years of intermingling has produced the mestizo mind, a state of mixed thinking that we all possess. A masterful alchemy of history, anthropology, philosophy and visual analysis, The Mestizo Mind definitively conceptualizes the clash of civilizations in the style of Homi Bhabha, Gayatri Spivak and Anne McClintock.

The Catholic Doctrine of Predestination from Luther to Jansenius

The Catholic Doctrine of Predestination from Luther to Jansenius PDF Author: Guido Stucco
Publisher: Xlibris Corporation
ISBN: 1493197606
Category : Religion
Languages : en
Pages : 313

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Book Description
The doctrine of predestination was one of the most discussed topics in the period that goes from the beginning of the Reformation to the end of the XVII century. In this book, Guido Stucco provides a nuanced and thorough description of the unfolding of events, doctrinal developments and controversies surrounding this complex doctrine.

The co-operative firm. Keywords

The co-operative firm. Keywords PDF Author: Andrea Bernardi
Publisher: Roma TrE-Press
ISBN: 8897524672
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
Questo libro è strutturato come un dizionario e come tale presenta 23 brevi contributi, ciascuno con un diverso argomento, scritto da autori con un background differente e una diversa prospettiva disciplinare. Tutti i capitoli ambiscono a descrivere quanto sia antico, ricco e diverso il settore cooperativo a livello mondiale. Tutti i capitoli descrivono esplicitamente o meno il peso del settore cooperativo sulla crescita e lo sviluppo. Presi insieme, i capitoli offrono una spiegazione multidisciplinare del contributo offerto alle nostre vite dal settore cooperativo, illustrano come così è stato da molto tempo e come potrebbe essere ancora a lungo attraverso il reinventarsi del ruolo delle cooperative nella nostra società. Tutti i capitoli descrivono le cooperative con riferimento alle imprese tradizionali ma fanno ciò in maniera critica, piuttosto che retorica o polemica. DOI: 10.13134/978-88-97524-67-0

Religious Changes and Cultural Transformations in the Early Modern Western Sephardic Communities

Religious Changes and Cultural Transformations in the Early Modern Western Sephardic Communities PDF Author: Yosef Kaplan
Publisher: BRILL
ISBN: 9004392483
Category : Religion
Languages : en
Pages : 654

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Book Description
From the sixteenth century on, hundreds of Portuguese New Christians began to flow to Venice and Livorno in Italy, and to Amsterdam and Hamburg in northwest Europe. In those cities and later in London, Bordeaux, and Bayonne as well, Iberian conversos established their own Jewish communities, openly adhering to Judaism. Despite the features these communities shared with other confessional groups in exile, what set them apart was very significant. In contrast to other European confessional communities, whose religious affiliation was uninterrupted, the Western Sephardic Jews came to Judaism after a separation of generations from the religion of their ancestors. In this edited volume, several experts in the field detail the religious and cultural changes that occurred in the Early Modern Western Sephardic communities. "Highly recommended for all academic and Jewish libraries." - David B Levy, Touro College, NYC, in: Association of Jewish Libraries News and Reviews 1.2 (2019)

The Politics of Contemporary Spain

The Politics of Contemporary Spain PDF Author: Sebastian Balfour
Publisher: Psychology Press
ISBN: 9780415356770
Category : Political Science
Languages : en
Pages : 264

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Book Description
The Politics of Contemporary Spain charts the trajectory of Spanish politics since the transition to democracy through to the present day, including the aftermath of the Madrid bombings.

Juana I

Juana I PDF Author: Gillian B. Fleming
Publisher: Springer
ISBN: 3319743473
Category : History
Languages : en
Pages : 365

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Book Description
This book examines the deep and lengthy crisis of legitimacy triggered by the death of Prince Juan of Castile and Aragon in 1497 and the subsequent ascent of Juana I to the throne in 1504. Confined by historiography and myth to the madwoman’s attic, Juana emerges here as a key figure at the heart of a period of tremendous upheaval, reaching its peak in the war of the Comunidades, or comunero uprising of 1520–1522. Gillian Fleming traces the conflicts generated by the ambitions of Juana’s father, husband and son, and the controversial marginalisation and imprisonment of Isabel of Castile’s legitimate heir. Analysing Juana’s problems and strategies, failures and successes, Fleming argues that the period cannot be properly understood without taking into account the long shadow that Juana I cast over her kingdoms and over a crucial period of transition for Spain and Europe.