Author: Jeffrey Bennett
Publisher: Columbia University Press
ISBN: 0231537034
Category : Science
Languages : en
Pages : 203
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Book Description
A renowned astrophysicist’s approachable introduction to Albert Einstein’s theory of relativity and its application in our daily lives. It is commonly assumed that if the Sun suddenly turned into a black hole, it would suck Earth and the rest of the planets into oblivion. Yet, as prominent author and astrophysicist Jeffrey Bennett points out, black holes don't suck. With that simple idea in mind, Bennett begins an entertaining introduction to Einstein's theories of relativity, describing the amazing phenomena readers would actually experience if they took a trip to a black hole. The theory of relativity reveals the speed of light as the cosmic speed limit, the mind-bending ideas of time dilation and curvature of spacetime, and what may be the most famous equation in history: E = mc2. Indeed, the theory of relativity shapes much of our modern understanding of the universe. It is not “just a theory”―every major prediction of relativity has been tested to exquisite precision, and its practical applications include the Global Positioning System (GPS). Amply illustrated and written in clear, accessible prose, Bennett's book proves anyone can grasp the basics of Einstein's ideas. His intuitive, nonmathematical approach gives a wide audience its first real taste of how relativity works and why it is so important to science and the way we view ourselves as human beings. “Well-written and uniquely readable . . . Bennett carefully avoids bombastic statements and “spectacularization” of the subject.” —Alberto Nicolis, Columbia University “I have read lots of introductions to relativity, but none is as clear and compelling as this one.” —Seth Shostak, Senior Astronomer, SETI Institute
Author: Jeffrey Sloan
Publisher: Currency
ISBN: 0385512481
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
A guide to starting a profitable business includes advice, tips, and strategies for assessing one's tolerance for risk, taking advantage of one's skills, avoiding common mistakes, and focusing on what one loves to do.
Author: Vesselin Petkov
Publisher: Springer Science & Business Media
ISBN: 3540277005
Category : Science
Languages : en
Pages : 291
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Book Description
Puts the emphasis on conceptual questions: Why is there no such thing as absolute motion? What is the physical meaning of relativity of simultaneity? But, the most important question that is addressed in this book is "what is the nature of spacetime?" or, equivalently, "what is the dimensionality of the world at the macroscopic level?" Develops answers to these questions via a thorough analysis of relativistic effects and explicitly asking whether the objects involved in those effects are three-dimensional or four-dimensional. Discusses the implication of the result (this analysis clearly shows that if the world and the physical objects were three-dimensional, none of the kinematic relativistic effects and the experimental evidence supporting them would be possible) for physics, philosophy, and our entire world view are discussed.
Author: Melina Palmer
Publisher: Mango Media Inc.
ISBN: 1642505633
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants
Author: Sharma, Naman
Publisher: IGI Global
ISBN: 152254934X
Category : Business & Economics
Languages : en
Pages : 407
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Book Description
Workforce diversity refers to a strategy that promotes and supports the integration of human diversification in business. By utilizing focused inclusion policies and practices, businesses can guide work environments and create an optimal business culture. Management Techniques for a Diverse and Cross-Cultural Workforce is a critical scholarly resource that examines the emerging work culture to understand the underlying human processes prevalent in modern organizations. Featuring coverage on a broad range of topics, such as gender diversity, workforce trends, and inclusion management, this book is geared towards business owners, managers, entrepreneurs, professionals, researchers, and students seeking current research on diversity management.
Author: Claus Beisbart
Publisher: Springer Nature
ISBN: 3030477827
Category : Mathematics
Languages : en
Pages : 277
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Book Description
This volume offers an integrated understanding of how the theory of general relativity gained momentum after Einstein had formulated it in 1915. Chapters focus on the early reception of the theory in physics and philosophy and on the systematic questions that emerged shortly after Einstein's momentous discovery. They are written by physicists, historians of science, and philosophers, and were originally presented at the conference titled Thinking About Space and Time: 100 Years of Applying and Interpreting General Relativity, held at the University of Bern from September 12-14, 2017. By establishing the historical context first, and then moving into more philosophical chapters, this volume will provide readers with a more complete understanding of early applications of general relativity (e.g., to cosmology) and of related philosophical issues. Because the chapters are often cross-disciplinary, they cover a wide variety of topics related to the general theory of relativity. These include: Heuristics used in the discovery of general relativity Mach's Principle The structure of Einstein's theory Cosmology and the Einstein world Stability of cosmological models The metaphysical nature of spacetime The relationship between spacetime and dynamics The Geodesic Principle Symmetries Thinking About Space and Time will be a valuable resource for historians of science and philosophers who seek a deeper knowledge of the (early and later) uses of general relativity, as well as for physicists and mathematicians interested in exploring the wider historical and philosophical context of Einstein's theory.
Author: Edward Hess
Publisher: Stanford University Press
ISBN: 0804784884
Category : Business & Economics
Languages : en
Pages : 143
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Book Description
“Captures the basic laws of growth companies and creates a new formula for success.” —Richard A. D’Aveni, Tuck School of Business, Dartmouth College Organic business growth is governed by its own natural laws—underlying truths that set the stage for growth and innovation, much in the way that Einstein’s theory of relativity accounts for the movement of objects in the space-time continuum. The most fundamental law is that uncertainty is the only certainty. Dominating forces are ambiguity and change; the processes at work involve exploration, invention, and experimentation. Unfortunately, these truths run counter to the principles of stability, predictability, and linearity that have long informed the design of our firms. The Physics of Business Growth explains how to create growth in today’s business environment, providing a roadmap and a set of practical tools to navigate its challenges. The book lays out a three-step formula that will prove invaluable to professionals who have the opportunity to influence growth now, as well as to tomorrow’s growth leaders, guiding them in (1) creating the right employee and organizational mindsets to enable growth, (2) building an internal corporate growth system, and (3) putting in place processes that result in identifying opportunities, launching growth experiments, and managing a growth portfolio. “Avoids the trap of magical thinking, which glosses over the messiness and complexity involved in growing a business. Rather, they offer a robust toolkit that growth leaders can adapt to their own circumstances.” —J. M. Ryan, Senior Fellow, Wharton Executive Education
Author: Henry Mauris Robinson
Publisher:
ISBN:
Category : Business ethics
Languages : en
Pages : 54
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Book Description
Author: Roberto Torretti
Publisher: Courier Corporation
ISBN: 0486690466
Category : Science
Languages : en
Pages : 417
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Book Description
Early in this century, it was shown that the new non-Newtonian physics -- known as Einstein's Special Theory of Relativity -- rested on a new, non-Euclidean geometry, which incorporated time and space into a unified "chronogeometric" structure. This high-level study elucidates the motivation and significance of the changes in physical geometry brought about by Einstein, in both the first and the second phase of Relativity. After a discussion of Newtonian principles and 19th-century views on electrodynamics and the aether, the author offers illuminating expositions of Einstein's electrodynamics of moving bodies, Minkowski spacetime, Einstein's quest for a theory of gravity, gravitational geometry, the concept of simultaneity, time and causality and other topics. An important Appendix -- designed to define spacetime curvature -- considers differentiable manifolds, fiber bundles, linear connections and useful formulae. Relativity continues to be a major focus of interest for physicists, mathematicians and philosophers of science. This highly regarded work offers them a rich, "historico-critical" exposition -- emphasizing geometrical ideas -- of the elements of the Special and General Theory of Relativity.
Author: Brian P. Dolan
Publisher: Cambridge University Press
ISBN: 1009263714
Category : Science
Languages : en
Pages : 215
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Book Description
Einstein's general theory of relativity can be a notoriously difficult subject for students approaching it for the first time, with arcane mathematical concepts such as connection coefficients and tensors adorned with a forest of indices. This book is an elementary introduction to Einstein's theory and the physics of curved space-times that avoids these complications as much as possible. Its first half describes the physics of black holes, gravitational waves and the expanding Universe, without using tensors. Only in the second half are Einstein's field equations derived and used to explain the dynamical evolution of the early Universe and the creation of the first elements. Each chapter concludes with problem sets and technical mathematical details are given in the appendices. This short text is intended for undergraduate physics students who have taken courses in special relativity and advanced mechanics.
