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Author: Naresh K. Malhotra
Publisher: Business Expert Press
ISBN: 1631574345
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.
Author: Naresh K. Malhotra
Publisher: Business Expert Press
ISBN: 1631574345
Category : Business & Economics
Languages : en
Pages : 148
Get Book Here
Book Description
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and maintain long-term, win-win relationships that extend beyond customers, such as those with distributors, dealers, suppliers, competitors and other external influencers. Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.
Author: Naresh K Malhotra
Publisher: World Scientific
ISBN: 1944659730
Category : Business & Economics
Languages : en
Pages : 371
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Book Description
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
Author: Jagdish N. Sheth
Publisher: John Wiley & Sons
ISBN: 1394310544
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thought New content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of Competition New and expanded coverage of Relationship Marketing, with greater emphasis on R-A Theory Now includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practice Provides a comprehensive typology for the 16 major schools of marketing thought Describes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issues Illustrates how marketing problems have been solved in the real world of business by connecting theory to practice Includes extensive references throughout, including many pioneering yet lesser-known works
Author: Tom Birkett
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501513885
Category : History
Languages : en
Pages : 284
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Book Description
The Vikings Reimagined explores the changing perception of Norse and Viking cultures across different cultural forms, and the complex legacy of the Vikings in the present day. Bringing together experts in literature, history and heritage engagement, this highly interdisciplinary collection aims to reconsider the impact of the discipline of Old Norse Viking Studies outside the academy and to broaden our understanding of the ways in which the material and textual remains of the Viking Age are given new meanings in the present. The diverse collection draws attention to the many roles that the Vikings play across contemporary culture: from the importance of Viking tourism, to the role of Norse sub-cultures in the formation of local and international identities. Together these collected essays challenge the academy to rethink its engagement with popular reiterations of the Vikings and to reassess the position afforded to ‘reception’ within the discipline.
Author: Thorsten Hennig-Thurau
Publisher: Springer Science & Business Media
ISBN: 3662097451
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
Author: Jeetesh Kumar
Publisher: Emerald Group Publishing
ISBN: 1803820233
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Resilient and Sustainable Destinations After Disaster presents a multitude of perspectives into the predicaments faced by global destinations during and various crises, examining emerging trends and proposing renewed management solutions and strategies for destinations to rebuild their businesses.
Author: David R. Koenig
Publisher: John Wiley & Sons
ISBN: 1118220579
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
A timely guide for companies needing to grow equity and human capital after the recent economic turmoil. Written for leaders and students of for-profit, non-profit, political, and social organizations who are looking for a way to do their work more effectively. Most organizational leaders only partially understand the factors that affect the amount of value created by the activities of their organization and thus greatly under-deliver on the potential to achieve their objectives and serve their target audiences. Governance Reimagined has been written to fill in the missing pieces of this puzzle. It will help put your organization on the path toward re-governing, or redesigning how it works, to unlock its hidden value. Page by page, it will show you how to generate new and better processes and improve the value of those processes by altering the external perception of their risk. Addresses various issues that affect corporate value, from management and systems theory to governance science, risk management, and traditional finance Reveals how to recognize internal processes and external events that affect value creation Highlights how to create resilient organizations that generate greater value from their processes Governance Reimagined offers corporate leaders a new way to think about value, and will help you understand some of the factors that destroy value within organizations, but most importantly how new value can be created and how missions can more ably be fulfilled. This is an important book for these dynamic economic times.
Author: Per Skålén
Publisher: Routledge
ISBN: 1134116381
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
Author: Doug Pagitt
Publisher: Zondervan
ISBN: 031026975X
Category : Religion
Languages : en
Pages : 242
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Book Description
Inside these pages, readers will spend a full week with Solomon's Porch--a holistic, missional, Christian community in Minneapolis--to discover a church community that moves beyond education-based practices by including worship, physicality, dialogue, hospitality, belief, creativity, and service as means toward spiritual formation.
Author: Daragh O'Reilly
Publisher: Routledge
ISBN: 1135012202
Category : Art
Languages : en
Pages : 593
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Book Description
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
