Relationship Between Apparel Store Satisfaction and Patronage Behaviors of Black College-age Consumers PDF Download
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Author: Kethley Renee Davis
Publisher:
ISBN:
Category : African American college students
Languages : en
Pages : 236
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Author: Kethley Renee Davis
Publisher:
ISBN:
Category : African American college students
Languages : en
Pages : 236
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Author: Mijeong Kim
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
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Abstract: The primary goal of this research was to investigate how consumers respond to stockouts from the perspective of discrepancy-evaluation theory of emotion. This research consists of two studies employing a randomized experiment using a mock website simulating online apparel shopping. In a 2 (timing of notification about stockout: before or after) x 2 (item preference: not preferred or preferred) x 2 (frequency of stockout: once or twice) complete between-subjects factorial design, Study 1 examined: (1) the effects of timing, preference, and frequency of stockouts on negative emotion, (2) structural relationships among negative emotion, store image, decision satisfaction, and behavioral intent, and (3) the moderating role of timing, preference, and frequency on the process by which stockouts influence consumer response. Female college students (N=820) participated in the simulated online apparel shopping experiment for Study 1, in which they experienced a different level of stockouts as a function of timing, preference, and frequency of stockouts. In a one factor (managerial response) between-subjects design with four levels (standard, substitute, backorder, or financial response), Study 2 explored the effect of four retail management responses on consumer responses to stockouts. Female college students (N=234) participated in another simulated online shopping experiment for Study 2, in which they received one of the four managerial responses. The findings from Study 1 revealed: (1) main effects for timing, preference, and frequency on negative emotion; (2) three two-way interaction effects for timing, preference, and frequency on negative emotion; (3) the effects of negative emotion on perception of store image, decision satisfaction, and behavioral intent; (4) the effect of negative emotion on behavioral intent mediated by perceptions of store image and decision satisfaction; (5) the varied relationship between store image and behavioral intent as a function of timing, preference, and frequency; and (6) the varied relationship between negative emotion and store image, store image and behavioral intent, and decision satisfaction and behavioral intent as a function of three two-way interactions among timing, preference, and frequency. The findings from Study 2 showed the effect of managerial response on negative emotion, perceptions of store image, and behavioral intent.
Author: Ann Elizabeth Fairhurst
Publisher:
ISBN:
Category :
Languages : en
Pages : 310
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Author: William R. Darden
Publisher: North Holland
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
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Includes bibliographical references and index
Author: Cheryl Cruzan Johnson
Publisher:
ISBN:
Category : Clothing and dress
Languages : en
Pages : 236
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Book Description
Researchers have investigated the behavioral and demographic characteristics of fashion innovators, opinion leaders, and innovative communicators in samples drawn from populations residing outside of Oregon. Therefore, the purpose of the present study was to examine differences between innovative communicators and non-innovative communicators in a sample of Oregon women in their shopping behavior and demographic characteristics. This study was conducted in order to compare these two segments of Oregon women with samples drawn from other populations. The first objective of the study was to examine what retail outlets were patronized for apparel purchases, what form of payment was used for clothing purchases, and how much money was spent annually on these purchases by Oregon women. A second objective was to develop shopping behavior profiles of Oregon women who were categorized as innovative communicators and non-innovative communicators. Diffusion theory was used to explain the adoption process by consumers when adopting innovations. On the basis of their level of innovativeness, Rogers (1983) categorized individuals into one of five adopter categories: innovators, early adopters, early majority, late majority, and laggards. Innovators were found to be the first in a social group to adopt an innovation, whereas early adopters were opinion leaders of innovations. Although functionally different, similarities were found in the demographic and life-style chararacteristics of innovators and opinion leaders. The term "innovative communicator" was used to identify individuals who simultaneously performed the role of innovator and opinion leader (Baumgarten, 1975). Life-style research examined consumer characteristics of innovative communicators and non-innovative communicators in relation to their shopping behavior. Based on diffusion and life-style literature, a number of hypotheses were developed that examined store patronage, form of payment, annual amount spent on apparel purchases, and demographic characteristics in relation to level of fashion leadership. Data used for this study were taken from a larger study, Agriculture Experiment Station Western Region Project W- 175, that was conducted in 1987. From this questionnaire, items that asked about retail store patronage, clothing expenditures, fashion leadership, and demographic characteristics were used for the present study. The sample consisted of 234 adult Oregon women. Subjects were classified as innovative-communicators, medium innovative communicators, or non-innovative communicators based on summed scores from the fashion innovativeness and fashion opinion leadership items from the questionnaire. For statistical analysis, one-way analysis of variance, post-hoc analysis using the Tukey HSD test, and chi-square were performed. The .05 confidence level was selected for claims of statistical significance. Profiles of Oregon women classified as innovative communicators and non-innovative communicators emerged relating to their shopping behavior and demographic characteristics. Women in Oregon who categorized themselves as innovative communicators had a higher household income, spent more money on apparel, always or often purchased their apparel at specialty stores, and sometimes purchased apparel at department stores. Oregon women who categorized themselves as non-innovative communicators had lower household incomes, spent less money on apparel, always or often purchased their apparel at discount stores, and sometimes purchased apparel at department stores. In terms of shopping behavior and demographic characteristics, similarities were found between this sample of innovative communicators and non-innovative communicators and samples previously studied. Innovative communicators and non-innovative communicators among Oregon women were found to be similar to samples previously studied with regard to store patronage, clothing expenditures, and level of income. Innovative communicators and non-innovative communicators in the present sample were also similar to samples previously studied in their use of store credit cards for apparel purchases. Because of these similarities, results on profiles of innovative communicators and non-innovative communicators can be used by retailers in developing marketing strategies to fit their retail establishments.
Author: Susan B. Kaiser
Publisher: Fairchild Books & Visuals
ISBN:
Category : Design
Languages : en
Pages : 680
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A single glance at our clothing reveals a wealth of information about how we perceive ourselves, each other, and our place in society. In this classic text, Susan B. Kaiser brings to the surface the unconscious thought processes we use to decide not just how clothes look, but what they mean. In a new section written especially for this updated edition, Kaiser addresses the increasingly multicultural emphasis of the study of clothing and appearance. She also reexamines fashion in terms of gender, ethnicity, sexuality, and social class, offering a more broad-based and inclusive vision of the social psychology of clothing.
Author:
Publisher:
ISBN:
Category : Textile fabrics
Languages : en
Pages : 768
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Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 1104
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Author: Leigh McAlister
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
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Author:
Publisher:
ISBN:
Category : Dissertation abstracts
Languages : en
Pages : 704
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