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Author: Dick Martin
Publisher: Amacom Books
ISBN: 9780814473337
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Author: Dick Martin
Publisher: Amacom Books
ISBN: 9780814473337
Category : Business & Economics
Languages : en
Pages : 316
Get Book Here
Book Description
Tilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace.
Author: Clyde Fessler
Publisher: Triple Nickel Press
ISBN: 0983815216
Category : Business & Economics
Languages : en
Pages : 26
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Book Description
Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.
Author: Bernard J. Frieden
Publisher: MIT Press
ISBN: 9780262560597
Category : Architecture
Languages : en
Pages : 444
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Book Description
Pioneering observers of the urban landscape Bernard Frieden and Lynne Sagalyn delve into the inner workings of the exciting new public entrepreneurship and public-private partnerships that have revitalized the downtowns of such cities as Boston, San Diego, Seattle, St. Paul, and Pasadena.
Author: David Gamble
Publisher: Routledge
ISBN: 1317631056
Category : Architecture
Languages : en
Pages : 403
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Book Description
Urban redevelopment in American cities is neither easy nor quick. It takes a delicate alignment of goals, power, leadership and sustained advocacy on the part of many. Rebuilding the American City highlights 15 urban design and planning projects in the U.S. that have been catalysts for their downtowns—yet were implemented during the tumultuous start of the 21st century. The book presents five paradigms for redevelopment and a range of perspectives on the complexities, successes and challenges inherent to rebuilding American cities today. Rebuilding the American City is essential reading for practitioners and students in urban design, planning, and public policy looking for diverse models of urban transformation to create resilient urban cores.
Author: Bill Ivey
Publisher: Indiana University Press
ISBN: 0253030153
Category : Social Science
Languages : en
Pages : 199
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Book Description
Today, the long-assumed belief in the permanence of an enlightened world is suddenly open to challenge. Human rights, participatory government, and social justice are losing global influence, and the world of ordinary people is pushing back against Enlightenment conceits. Accumulated anger links Taliban, Tea Party, and Trump, threatening women's rights, social justice, and democracy. To understand and counteract the threat to these ideas, we must set aside embedded explanations and embrace a new frame of observation and tolerance grounded in the power of belief, legend, and tradition. In Rebuilding an Enlightened World, Bill Ivey explores how folklore offers a unique and compelling new way to understand the underlying forces disrupting the world today. If we are to salvage the best of the Enlightenment dream and build a better future, we must begin to listen, patiently and inquisitively, in order to interpret the customs, norms, and traditional practices that shape all human behavior.
Author: Brent D. Ryan
Publisher: University of Pennsylvania Press
ISBN: 0812206584
Category : Political Science
Languages : en
Pages : 278
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Book Description
Almost fifty years ago, America's industrial cities—Detroit, Philadelphia, Cleveland, Baltimore, and others—began shedding people and jobs. Today they are littered with tens of thousands of abandoned houses, shuttered factories, and vacant lots. With population and housing losses continuing in the wake of the 2007 financial crisis, the future of neighborhoods in these places is precarious. How we will rebuild shrinking cities and what urban design vision will guide their future remain contentious and unknown. In Design After Decline, Brent D. Ryan reveals the fraught and intermittently successful efforts of architects, planners, and city officials to rebuild shrinking cities following mid-century urban renewal. With modern architecture in disrepute, federal funds scarce, and architects and planners disengaged, politicians and developers were left to pick up the pieces. In twin narratives, Ryan describes how America's two largest shrinking cities, Detroit and Philadelphia, faced the challenge of design after decline in dramatically different ways. While Detroit allowed developers to carve up the cityscape into suburban enclaves, Philadelphia brought back 1960s-style land condemnation for benevolent social purposes. Both Detroit and Philadelphia "succeeded" in rebuilding but at the cost of innovative urban design and planning. Ryan proposes that the unprecedented crisis facing these cities today requires a revival of the visionary thinking found in the best modernist urban design, tempered with the lessons gained from post-1960s community planning. Depicting the ideal shrinking city as a shifting patchwork of open and settled areas, Ryan concludes that accepting the inevitable decline and abandonment of some neighborhoods, while rebuilding others as new neighborhoods with innovative design and planning, can reignite modernism's spirit of optimism and shape a brighter future for shrinking cities and their residents.
Author: Yoav Dubinsky
Publisher: Springer Nature
ISBN: 3031325508
Category : Political Science
Languages : en
Pages : 291
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Book Description
This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world.
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
ISBN: 0749450851
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.
Author: Manny Diaz
Publisher: University of Pennsylvania Press
ISBN: 0812207637
Category : Political Science
Languages : en
Pages : 242
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Book Description
Six-year-old Manuel Diaz and his mother first arrived at Miami's airport in 1961 with little more than a dime for a phone call to their relatives in the Little Havana neighborhood. Forty years after his flight from Castro's Cuba, attorney Manny Diaz became mayor of the City of Miami. Toward the end of the twentieth century, the one-time citrus and tourism hub was more closely associated with vice than sunshine. When Diaz took office in 2001, the city was paralyzed by a notoriously corrupt police department, unresponsive government, a dying business district, and heated ethnic and racial divisions. During Diaz's two terms as mayor, Miami was transformed into a vibrant, progressive, and economically resurgent world-class metropolis. In Miami Transformed: Rebuilding America One Neighborhood, One City at a Time, award-winning former mayor Manny Diaz shares lessons learned from governing one of the most diverse and dynamic urban communities in the United States. This firsthand account begins with Diaz's memories as an immigrant child in a foreign land, his education, and his political development as part of a new generation of Cuban Americans. Diaz also discusses his role in the controversial Elián González case. Later he details how he managed two successful mayoral campaigns, navigated the maze of municipal politics, oversaw the revitalization of downtown Miami, and rooted out police corruption to regain the trust of businesses and Miami citizens. Part memoir, part political primer, Miami Transformed offers a straightforward look at Diaz's brand of holistic, pragmatic urban leadership that combines public investment in education and infrastructure with private sector partnerships. The story of Manny Diaz's efforts to renew Miami will interest anyone seeking to foster safer, greener, and more prosperous cities.
Author: Patrick Overton
Publisher: Revised with Added Material
ISBN: 9781940025322
Category : Performing Arts
Languages : en
Pages : 278
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Book Description
In the twenty years since this book was first published, our nation's communities - from urban centers to rural and small communities dotting our landscape - have had their foundations rocked to the core. Yet, despite the economic, social, and cultural challenges they have experienced, communities all across our country are showing their resilience by reinventing themselves. This is especially true for many of rural and small communities whose persistence and self-determination show the same creativity, the same grit, the same shared values that brought them into existence. One of the ways these communities are doing this is by engaging in community making through the arts. The arts invite us to tell our story and listen to the story of others. As we work together and celebrate our community creativity, the arts bring people of all ages, genders, races, religions, and economic backgrounds together for the common good of reconnecting with each other and celebrating who we are as individuals and communities. Community arts provide a new gathering place, a cultural and spiritual touchstone that is a source of community revitalization and neighborhood revival. I believe our rural and small communities are creating the map our nation is searching for that will help us navigate the challenges awaiting all of us as we work together rebuilding the front porch of America.
