Readings in Marketing Strategy PDF Download
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Author: Victor J. Cook
Publisher: Course Technology
ISBN:
Category : Marketing
Languages : en
Pages : 396
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Book Description
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Author: Victor J. Cook
Publisher: Course Technology
ISBN:
Category : Marketing
Languages : en
Pages : 396
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Book Description
This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Author: Jagdish N. Sheth
Publisher: Thomson South-Western
ISBN:
Category : Business & Economics
Languages : en
Pages : 888
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Book Description
Author: Jon Steel
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Author: Christoph Lymbersky
Publisher: Christoph Lymbersky
ISBN: 3981216202
Category : Business & Economics
Languages : en
Pages : 35
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Book Description
Author: John E. G. Bateson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Book Description
Author: Alexandra Da Costa
Publisher:
ISBN: 0198847580
Category : Language Arts & Disciplines
Languages : en
Pages : 289
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Book Description
Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Author: Peter Knight
Publisher: JHU Press
ISBN: 1421420600
Category : Art
Languages : en
Pages : 330
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Book Description
Introduction -- Market reports -- Reading the ticker tape -- Picturing the market -- Confidence games and inside information -- Conspiracy and the invisible hand of the market -- Epilogue
Author: Patrick E. Murphy
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.
Author: Craig Newmark
Publisher: Routledge
ISBN: 1135969450
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
This reader encourages students to appreciate the power of the market, including specific examples and addressing questions on whether markets actually work well and offering evidence that market failures are not as serious or as common as claimed.
Author: Robert Dow Buzzell
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 772
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Book Description
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
