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Author: Raymond Loewy
Publisher: Prestel Publishing
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 272
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Book Description
Critical essays, with illustrations, of many of the artist's designs.
Author: Raymond Loewy
Publisher: Prestel Publishing
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 272
Get Book Here
Book Description
Critical essays, with illustrations, of many of the artist's designs.
Author: Jan L. Logemann
Publisher: University of Chicago Press
ISBN: 022666029X
Category : History
Languages : en
Pages : 380
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Book Description
The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Author: Thomas E. Bonsall
Publisher: Stanford University Press
ISBN: 9780804735865
Category : Transportation
Languages : en
Pages : 508
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Book Description
This lavishly illustrated book (86 integrated illustrations) is the complete story of the Studebaker company from its beginnings to its end in 1966.
Author: Bernhard E. Bürdek
Publisher: Birkhäuser
ISBN: 3035603944
Category : Architecture
Languages : en
Pages : 296
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Book Description
For students of design, professional product designers, and anyone interested in design equally indispensable: the fully revised and updated edition of the reference work on product design. The book traces the history of product design and its current developments, and presents the most important principles of design theory and methodology, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.. From the content: Design and history: The Bauhaus; The Ulm School of Design; The Example of Braun; The Art of Design Design and Globalization Design and Methodology: Epistemological Methods in Design Design and Theory: Aspects of the Disciplinary Design Theory Design and its Context: From Corporate Design to Service Design Product Language and Product Semiotics Architecture and Design Design and Society Design and Technological Progress
Author: Oliver Schwedes
Publisher: Springer Nature
ISBN: 3658297603
Category : Technology & Engineering
Languages : en
Pages : 155
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Book Description
The volume is dedicated to the electric car. It examines the extent to which the electric car can contribute to sustainable transport development as part of a new mobility culture. The technical, cultural, political, social and aesthetic dimensions are considered. It will be shown how the general social framework has to change in order to make the electric car a success. This book is a translation of the original German edition "Das Elektroauto“ by “Marcus Keichel”, published by Springer Fachmedien Wiesbaden in 2013. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Author: Bruce Robinson
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 312
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Book Description
This book, the companion volume to an exhibition at the National Gallery of Art, Washington, and the Seattle Art Museum, showcases the extraordinary collection of modern American masterworks assembled by Barney A. Ebsworth, a St. Louis businessman.The collection includes paintings, sculpture, and works on paper by artists such as Patrick Henry Bruce, Alexander Calder, Willem de Kooning, Marsden Hartley, David Hockney, Edward Hopper, Jasper Johns, Jackson Pollock, Charles Sheeler, and Wayne Thiebaud.With more than 135 illustrations and an illuminating essay by distinguished art historian Bruce Robertson, this book will be a revelation to anyone who loves 20th-century American art.
Author: Steffen de Rudder
Publisher: Jovis Verlag
ISBN:
Category : Architects
Languages : en
Pages : 200
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Book Description
The American architect Hugh Stubbins (1912-2006), who began his career as Walter Gropius's assistant at Harvard, saw his field as all-encompassing and his work as modest within it: "I think of architecture not as individual buildings but as the whole fabric of our physical environment. Architecture is the man-made world in its totality...It is seldom, if ever, that one can design the whole fabric." Any disappointment Stubbins felt with the human inability to oversee "the man-made world in its totality," he channeled into becoming one of the most important international architects of post-war Modernism. His soaring high-rises brought him fame worldwide. The angle-topped Citicorp building in New York remains a signature element of the city's skyline, and as late as the 1990s, (when he was in his eighties), Stubbins was working on the Landmark Tower in Yokohama--Japan's highest building. This monograph centers on another triumph, the swooping 1957 Kongresshalle in Berlin, which engaged the gears of architecture with those of history, bringing Modernism back to Germany. Fifties American Modernism in Berlin is the first detailed publication dedicated to Stubbins and his oeuvre.
Author: Carsten Reinhardt
Publisher: Watson Publishing International
ISBN: 9780881353549
Category : Science
Languages : en
Pages : 448
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Book Description
The rise of physical methods lies at the heart of the transformation of chemistry over the second half of the 20th century, says Rienhardt (history of science, U. of Regensburg, Germany). He analyzes a sample of individual research programs and strategies that illustrate this change. Only companies and people are indexed.
Author: Paul Robert Betts
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 404
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Book Description
Author: Claude Lichtenstein
Publisher: Lars Muller Publishers
ISBN:
Category : Architecture
Languages : en
Pages : 284
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Book Description
Streamlining is a metaphor for progress, surprising in its formal diversity and breadth of content and meaning. It is not necessarily trying to achieve maximum spedd, but aims to produce the highest possible degree of effectiveness; to this extent it has remained entirely up-to-date. But as an impetus it is a historical phenomenon that peaked twice, first in the thirties and then in the fifties.
