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Raising the Corporate Umbrella

Raising the Corporate Umbrella PDF Author: Philip J. Kitchen
Publisher: Springer
ISBN: 023055458X
Category : Business & Economics
Languages : en
Pages : 433

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Book Description
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.