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Author: Tom Ahern
Publisher: Emerson & Church, Publishers
ISBN: 9781889102078
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.
Author: Tom Ahern
Publisher: Emerson & Church, Publishers
ISBN: 9781889102078
Category : Business & Economics
Languages : en
Pages : 132
Get Book Here
Book Description
Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.
Author: Terry Axelrod
Publisher:
ISBN: 9780970045553
Category : Fund raising
Languages : en
Pages : 0
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Book Description
Terry Axelrod's book offers a deeper insight into the design of the Point of Entry, a cornerstone of the Raising More Money Model. Included are concrete examples, forms, and timelines, as well as a complete review of the Raising More Money Model.
Author: Thomas E. Broce
Publisher: University of Oklahoma Press
ISBN: 9780806119885
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Fund Raising has been used as a basic text in many universities at both the graduate and undergraduate levels. It was adopted by the National Society of Fund Raising Executives as a basic reference for its accrediation program. Many foundations give copies of the book to prospective grant seekers and use it as a text in fund raisers’ seminars. Charts, diagrams, time schedules, and appended models and examples provide all the basic tools. Every approach, every technique described in these pages it tried and proven.
Author: Susan Dowd
Publisher: American Library Association
ISBN: 1555709125
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs
Author: Terry Axelrod
Publisher: Elton-Wolf Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Raising More Money is an organization based in Seattle that coaches nonprofits on a system for raising sustainable funding from individual donors. Axelrod, the group's founder, here lays out the rules of engagement for the Ask Event, a one-hour gathering of a large group of people that focuses on an organization's mission in order to generate multiple-year pledges for operational funding. The goal is to get away from the hand-to-mouth, burnout-generating reality of most nonprofits, which often focus on a single year's financial goals at the expense of long-term survival. Axelrod's guide puts the event into a larger fund-raising context, explains how to prepare for and hold an Ask Event, and shows how to sustain the cycle.
Author: Mark Albion
Publisher: Berrett-Koehler Publishers
ISBN: 1576756564
Category : Business & Economics
Languages : en
Pages : 139
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Book Description
This book redefines the meaning of risk, and asks business students to look at risk in a new way. A consciousness-raising book and a how-to, Albion helps MBA students give themselves permission to be who they really want to be in order to create a meaningful life.
Author: Andrew J. Sherman
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814417035
Category : Business & Economics
Languages : en
Pages : 465
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Book Description
The definitive guide for growing companies in need of funds.
Author: Mary Hunt
Publisher: Baker Books
ISBN: 1441238212
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
It's natural to want your kids to have a secure future. But when it comes to teaching the next generation how to handle money, parents are failing. Still there is hope! Financial expert Mary Hunt shows parents how to raise kids who have a healthy relationship with money--even if the parents themselves have made financial mistakes along the way or are struggling financially right now. Drawing from solid statistics and her own hard-won knowledge and experience, Hunt helps parents protect their children from the financial pitfalls of easy credit, an attitude of entitlement, and our culture's chummy relationship with debt. From preschool through the teen years, every stage of a child's development is covered, including how to talk to them about money, how to help them start saving money and giving it away, and how to manage money wisely.
Author: Matt Faircloth
Publisher: Biggerpockets Publishing, LLC
ISBN: 9781947200982
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
This book is intended to be a roadmap for new real estate investors who are looking to scale their business by injecting more private capital (other people's money) into their real estate future. These are real estate investors who want to become a rainmaker in their business.
Author: Ron Blue
Publisher: Thomas Nelson Publishers
ISBN: 9780840731951
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Wise money management and wise living go hand-in-hand, and nowhere else is this truth demonstrated more vividly than in Raising Money-Smart Kids. This easy-to-understand guidebook shows how parents and children can enjoy a lifetime of financial well-being and security--leading to financial independence and family harmony.
