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Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 438
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Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz
Publisher: Hachette Books
ISBN: 1401385745
Category : Language Arts & Disciplines
Languages : en
Pages : 438
Get Book Here
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Gloria Copeland
Publisher: Destiny Image Publishers
ISBN: 1604633530
Category : Religion
Languages : en
Pages : 97
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Book Description
Speaking right words—God's Word—consistently, brings the power of God onto the scene of your life to save, heal and deliver.Kenneth and Gloria Copeland heard and received that revelation from God early in their Christian walk, and God is speaking the same thing to you today.If you want to change your life, change your words...
Author: Lance Ivey
Publisher: Destiny Image Publishers
ISBN: 1680311093
Category : Religion
Languages : en
Pages : 182
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Book Description
When God created man, the earth, and the realms of time and space, He did so with the voice of authority. Man was made in the image and after the likeness of God as a speaking spirit with a voice designed to speak with authority in the earth. It may sound seemingly unrealistic, but if any part of the body of Christ speaks with His authority...
Author: Gary Provost
Publisher: Crossroad Press
ISBN:
Category : Reference
Languages : en
Pages : 367
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Book Description
Gary Provost practices what he preaches in Make Your Words Work. He helps you learn to write well by, among other things, writing well himself. His warm, witty, entertaining instruction teams with solid examples as well as exercises. Get the good word now. This is the writing course to help you make your work more powerful, more readable, more salable.
Author: Kate Hopper
Publisher: Cleis Press
ISBN: 1936740125
Category : Reference
Languages : en
Pages : 243
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Book Description
USE YOUR WORDS introduces the art of creative nonfiction to women who want to give written expression to their lives as mothers. Written by award-winning teacher and writer, Kate Hopper, this book will help women find the heart of their writing, learn to use motherhood as a lens through which to write the world, and turn their motherhood stories into art. Each chapter of USE YOUR WORDS focuses on an element of craft and contains a lecture, a published essay, and writing exercises that will serve as jumping-off points for the readers’ own writing. Chapter topics include: the importance of using concrete details, an overview of creative nonfiction as a genre, character development, voice, humor, tense and writing the “hard stuff,” reflection and back-story, structure, revision, and publishing. The content of each lecture is aligned with the essay/poem in that chapter to help readers more easily grasp the elements of craft being discussed. Together the chapters provide a unique opportunity for mother writers to learn and grow as writers. USE YOUR WORDS takes the approach that creative writing can be taught, and this underscores each chapter. When students learn to read like writers, to notice how a piece is put together, and to question the choices a writer makes, they begin to think like writers. When they learn to ground their writing in concrete, sensory details and begin to understand how to create believable characters and realistic dialogue, their own writing improves. USE YOUR WORDS reflects Kate’s style as a teacher, guiding the reader in a straightforward, nurturing, and passionate voice. As one student noted in a class evaluation: “Kate is a born writer and teacher, and her enthusiasm for essays about motherhood and for teaching the nuts and bolts of writing so that ordinary mothers have the tools to write their stories is a gift to the world. She is raising the value of motherhood in our society as she helps mothers build their confidence and strengthen their game as writers.”
Author: Mark Pollard
Publisher:
ISBN: 9781950372003
Category :
Languages : en
Pages : 400
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Book Description
Author: Dan Roam
Publisher: Penguin
ISBN: 1101558709
Category : Business & Economics
Languages : en
Pages : 565
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Book Description
Ever been to so many meetings that you couldn't get your work done? Ever fallen asleep during a bulletpoint presentation? Ever watched the news and ended up knowing less? Welcome to the land of Blah Blah Blah. The Problem: We talk so much that we don't think very well. Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can't-and that's bad, because words have become our default thinking tool. The Solution: This book offers a way out of blah-blah-blah. It's called "Vivid Thinking." In Dan Roam's first acclaimed book, The Back of the Napkin, he taught readers how to solve problems and sell ideas by drawing simple pictures. Now he proves that Vivid Thinking is even more powerful. This technique combines our verbal and visual minds so that we can think and learn more quickly, teach and inspire our colleagues, and enjoy and share ideas in a whole new way. The Destination: No more blah-blah-blah. Through Vivid Thinking, we can make the most complicated subjects suddenly crystal clear. Whether trying to understand a Harvard Business School class, or what went down in the Conan versus Leno battle for late-night TV, or what Einstein thought about relativity, Vivid Thinking provides a way to clarify anything. Through dozens of guided examples, Roam proves that anyone can apply this systematic approach, from leftbrain types who hate to draw to right-brainers who hate to write. This isn't just a book about improving communications, presentations, and ideation; it's about removing the blah-blah- blah from your life for good.
Author: Lance Ivey
Publisher:
ISBN: 9781680311020
Category : Religion
Languages : en
Pages : 0
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Book Description
When God created man, the earth, and the realms of time and space, He did so with the voice of authority. Man was made in the image and after the likeness of God as a speaking spirit with a voice designed to speak with authority in the earth. It may sound seemingly unrealistic, but if any part of the body of Christ speaks with His authority, they are entitled to the same results that Jesus experienced in His body while He was on the earth. This book outlines and details how believers are to use their voice, release their authority to transform their lives, and impact the lives of those around them. If you want something that works for a lifetime, you will find proven things that work in these pages.
Author: Austin Kleon
Publisher: Workman Publishing Company
ISBN: 0761181369
Category : Self-Help
Languages : en
Pages : 225
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Book Description
In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey—getting known. Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive. In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity— what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing—and the dangers of oversharing—to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.
Author: Joyce Meyer
Publisher: FaithWords
ISBN: 1455517224
Category : Religion
Languages : en
Pages : 193
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Book Description
#1 New York Times bestselling author Joyce Meyer discusses the importance of words in Change Your Words, Change Your Life: "Words are a big deal. They are containers for power, and we have to decide what kind of power we want our words to carry. . . . I believe that our words can increase or decrease our level of joy. They can affect the answers to our prayers and have a positive or negative effect on our future. . . . One might say that our words are a movie screen that reveals what we have been thinking and the attitudes we have." Building on the premises of her bestselling books, Power Thoughts and Living Beyond Your Feelings, Joyce examines how we use words-the vehicles that convey our thoughts and emotions-and provides a series of guidelines for cultivating talk that is constructive, healthy, healing, and used for good results. Topics include: The Impact of Words How to Tame Your Tongue How to be Happy When to talk and when not to talk Speaking Faith and Not Fear The Corrosion of Complaints Do you really have to give your opinion? The importance of keeping your word The power of speaking God's word How to have a smart mouth In "A Dictionary of God's Word" at the end of the book, Joyce provides dozens of scripture verses, arranged by topic, and recommends that we read them aloud to strengthen our vocabulary of healing words.
