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Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1544392036
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1544392036
Category : Business & Economics
Languages : en
Pages : 449
Get Book Here
Book Description
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Author:
Publisher:
ISBN:
Category : Locomotives
Languages : en
Pages : 736
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Book Description
Author: United States. Congress. Senate. Committee on Commerce. Subcommittee on Surface Transportation
Publisher:
ISBN:
Category : Railroads
Languages : en
Pages : 644
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Book Description
Author: United States. Congress. Senate. Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 650
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Book Description
Author: Public Affairs Information Service
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 476
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Book Description
Author: Gene H. Kuhn
Publisher:
ISBN: 9781733771917
Category : Railroads
Languages : en
Pages : 382
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Book Description
My uncle criticized my judgment for leaving the Bell System and taking a job in the stogy old dying railroad industry. It proved to be an exciting time to make the move with the introduction of new technologies into railroading. When railroads introduced computers into their business, information gathering and transfer was met by the communications department through rapid expansion of the means to transmit this data for analysis of the railroad business to meet competition from other entities. Airlines and highway eliminated the early monopoly the railroads enjoyed in commerce moving people and goods. This book was written to document much of this change and the leadership in the Union Pacific Communications Department which set in motion the implementation of new technologies. Two way radios on locomotives for communications to dispatchers and between train crews, improved efficiency in operations. Microwave systems expanded the capacity for telephone and data service. Mobile telephone radios released desk bound division engineers and trainmasters to the field, to observe and direct operations. SCADA systems eliminated traditional pole lines, and fiber optic cables increased capacity of communications. The book also documents the departments interface with government agencies and support of Union Pacific subsidiaries.
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Benjamin Sidney Michael Schwantes
Publisher: Johns Hopkins University Press
ISBN: 1421429748
Category : Technology & Engineering
Languages : en
Pages : 223
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Book Description
A challenge to the long-held notion of close ties between the railroad and telegraph industries of the nineteenth century. To many people in the nineteenth century, the railroad and the telegraph were powerful, transformative forces, ones that seemed to work closely together to shape the economy, society, and politics of the United States. However, the perception—both popular and scholarly—of the intrinsic connections between these two institutions has largely obscured a far more complex and contested relationship, one that created profound divisions between entrepreneurial telegraph promoters and warier railroad managers. In The Train and the Telegraph, Benjamin Sidney Michael Schwantes argues that uncertainty, mutual suspicion, and cautious experimentation more aptly describe how railroad officials and telegraph entrepreneurs hesitantly established a business and technical relationship. The two industries, Schwantes reveals, were drawn together gradually through external factors such as war, state and federal safety regulations, and financial necessity, rather than because of any perception that the two industries were naturally related or beneficial to each other. Complicating the existing scholarship by demonstrating that the railroad and telegraph in the United States were uneasy partners at best—and more often outright antagonists—throughout the nineteenth and early twentieth centuries, The Train and the Telegraph will appeal to scholars of communication, transportation, and American business history and political economy, as well as to enthusiasts of the nineteenth-century American railroad industry.
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 454
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Book Description
Author: United States. Presidential Railroad Commission
Publisher:
ISBN:
Category : Collective labor agreements
Languages : en
Pages : 450
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Book Description
